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  • Writer's pictureBrian Cummings

What is Wholesale Reverse Sourcing? (Amazon Sellers Guide)

Updated: Oct 24, 2023

In traditional wholesaling, Amazon sellers spend countless hours seeking out suppliers, only to find they may not have the products they need. It's a process that can be time-consuming and often fraught with inefficiency. But what if we could flip this process on its head?

Enter Wholesale Reverse Sourcing. This strategy starts on, not off it. By adopting this method, we only reach out to suppliers who we know have at least one product that aligns with our business goals. This approach saves time, reduces wasted effort, and increases the likelihood of finding profitable products.

In the following post, we'll explore this innovative strategy in detail, showing you how it can revolutionize your Amazon wholesaling business. Ready to turn your sourcing strategy upside down? Let's dive into Wholesale Reverse Sourcing.

What is Wholesale Reverse Sourcing?

The concept of wholesale reverse sourcing

Wholesale reverse sourcing is a smart way to sell things on Amazon. In this plan, you look for items that sell well on Amazon first. Once you find them, you search their makers. The goal is to buy these items at low prices from the makers and then sell them for more money on Amazon.

You earn profit in this way. It's different from the usual way of doing business where sellers scan products in stores or online to see if they can make a profit by selling them. This method lets sellers find top-quality products without going to trade shows because they know what sells well on the platform already.

Benefits of Wholesale Reverse Sourcing

Wholesale reverse sourcing allows sellers to find profitable items at wholesale prices, access a wider range of suppliers, potentially increase profit margins, and streamline their sourcing process.

Finding profitable items at wholesale prices

Finding profitable items at wholesale prices is one of the key benefits of reverse sourcing. With this strategy, Amazon sellers can discover high-quality products that they can purchase from suppliers at wholesale rates and then sell for a profit on the platform.

Access to a wider range of suppliers

With reverse sourcing wholesale, Amazon sellers have access to a wider range of suppliers. This means they can explore different options and find the best fit for their business. By expanding their supplier network, sellers can discover new products and create more diversified inventory.

This not only increases their chances of finding profitable items but also allows them to stay ahead of the competition.

Potential for higher profit margins

Wholesale reverse sourcing opens an Amazon business to higher profit margins because sellers can find and purchase products at wholesale prices, which are generally lower than retail prices.

Buying in bulk and selling at a higher price on Amazon will increase profits significantly.

Streamlined sourcing process

Reverse sourcing wholesale offers Amazon sellers a streamlined sourcing process that can save them time and effort. Instead of scanning through retail or online stores to find profitable items, sellers can identify the supplier who produces an existing product.

By streamlining their sourcing process, Amazon sellers can focus on growing their business and increasing their profitability.

Steps To Find Wholesale Suppliers

Here are some simple steps to help you find reliable and profitable wholesale suppliers:

  1. Research online directories and marketplaces dedicated to connecting sellers with wholesalers. These platforms, such as Alibaba or Thomasnet, provide a wide range of suppliers across different industries.

  2. Use search engines like Google or Bing to conduct targeted searches for wholesale suppliers in your desired niche. Include specific keywords such as "wholesale supplier" or "manufacturer" along with the product category.

  3. Join online forums and communities that are focused on selling on Amazon or e-commerce in general. These platforms often have sections dedicated to sharing supplier recommendations and experiences.

  4. Reach out directly to manufacturers of products you're interested in selling on Amazon. Many manufacturers also offer wholesale pricing options and may be open to working with Amazon sellers.

  5. Utilize social media platforms like LinkedIn, Facebook groups, or Instagram to connect with wholesalers within your niche. Building relationships through social channels can lead to valuable partnerships.

Need more details on finding the right wholesale supplier? Read our guide to finding FBA wholesale suppliers here.

Best Practices on Wholesale Reverse Sourcing

To make the most of reverse sourcing, here are some best practices and strategies to follow:

  1. Research and identify profitable product niches: Use online tools to analyze sales data and identify products with high demand and low competition. Look for niche markets that align with your interests or expertise.

  2. Establish clear product criteria: Define specific criteria for the types of products you want to source. Consider factors like price range, sales rank, customer ratings, and supplier reliability. This will help you focus your search and avoid wasting time on unsuitable products.

  3. Build relationships with reliable suppliers: Take the time to research and vet potential wholesale suppliers. Look for companies with a track record of reliable delivery, quality products, and competitive prices. Building strong relationships with suppliers can lead to better pricing, exclusive deals, and faster order processing.

  4. Utilize multiple sourcing methods: Don't rely solely on one method or tool for reverse sourcing. Combine different strategies such as storefront sourcing, manual sourcing, and using technology tools like Tactical Arbitrage or Wholesale Inspector. This diversification will help you uncover more profitable opportunities.

  5. Analyze competitors' offerings: Study what your competitors are selling in the same niche market. Look for gaps or opportunities where you can differentiate yourself by offering unique or improved products.

  6. Test before committing to large orders: Before ordering large quantities from a new supplier, start small by testing their products with a smaller order first. This helps assess quality, customer response, and delivery times before making bigger investments.

  7. Keep up-to-date with industry trends: Stay informed about current trends, changes in consumer preferences, and emerging markets within your niche industry. This will enable you to adapt your sourcing strategy accordingly and stay ahead of the competition.

  8. Continuously evaluate performance: Regularly review your inventory's performance to identify top-performing products as well as slow-moving items that may need adjustment or removal. Use data analytics tools to track profitability and make data-driven decisions.

Stay Ahead of Traditional Sourcing Methods

Staying ahead of the curve is imperative if you want to succeed in the competitive Amazon marketplace - and wholesale reverse sourcing offers a powerful avenue for Amazon sellers to do just that. By flipping the traditional sourcing model on its head, sellers can tap into a wellspring of opportunities, access premium products, and foster enduring partnerships with wholesalers.

Remember: innovation is the key to longevity, especially in business. Embrace the concept of wholesale reverse sourcing as a strategic tool in your arsenal, and let it propel your Amazon business toward new heights of success.

Ready to transform your approach and amplify your profits? Take the first step today and explore the possibilities of wholesale reverse sourcing – your gateway to a brighter future in the world of Amazon selling!

Get started with our ecommerce prep services, contact us here.


1. What is wholesale reverse sourcing for Amazon sellers?

Wholesale reverse sourcing is a method where Amazon sellers find popular products on the marketplace and then work with suppliers to source those products at wholesale prices.

2. How can wholesale reverse sourcing benefit Amazon sellers?

Wholesale reverse sourcing can benefit Amazon sellers by allowing them to access a wide range of popular products at discounted prices, increasing their profit margins, and expanding their product offerings.

3. Is wholesale reverse sourcing suitable for all types of Amazon sellers?

Yes, wholesale reverse sourcing can be beneficial for both new and experienced Amazon sellers looking to diversify their product selection or improve their profitability.

4. How do I get started with wholesale reverse sourcing as an Amazon seller?

To get started with wholesale reverse sourcing, you need to research popular products on the marketplace, identify reputable suppliers, negotiate favorable pricing terms, and establish reliable supply chains that meet your business needs.

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