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  • Writer's pictureBrian Cummings

Amazon Wholesale Sourcing and Buying, Find Name Brand Products to Sell on Amazon

Updated: Apr 8

Are you struggling with finding profitable products to sell on Amazon? You're not alone, many new sellers face the same daunting task.


This guide will unravel effective strategies for wholesale sourcing, tailored specifically for success in 2023's competitive marketplace.


Let's dive in and transform your Amazon business starting today!


You can also meet potential suppliers when you attend the AMZ United Wholesale Conference. This article tells you everything you need to know about this special event.



Why Wholesale Sourcing on Amazon in 2023 is Important


Selling in bulk on Amazon can be a smart move. There's room to grow and make lots of cash. Buyers want goods fast and at good prices. Wholesale sourcing meets those needs.


You can buy items for cheap and sell them high with wholesale sourcing. This is the key to big profits! Plus, it gives you the chance to work with well known, name brand products.


Advantages of Amazon's Wholesale Business Model:


  1. Wholesale sellers can often skip the listing creation process, avoiding the need for a copywriter.

  2. It allows sellers to enhance an existing brand product listing.

  3. Instead of starting a brand from scratch, sellers can offer popular, established products.

  4. There's no need to invest time in building a customer base or introducing a new brand.

  5. Riding on the popularity of a brand can significantly boost sales potential.

  6. With established brands in your inventory, only minimal marketing efforts are required.

  7. Receiving products is often quicker, especially if they are sourced locally rather than overseas.

Challenges of the Wholesale Business Model:

  1. Sellers don't have control over the brand or its products.

  2. Brands can terminate their association without any specific reason.

  3. It's crucial to have a diverse portfolio, as relying entirely on one brand is risky.

  4. Customers are more familiar with the product brand rather than the seller or their company brand.

  5. For globally recognized brands, individual resellers might seem insignificant.

  6. Brands often overlook resellers, focusing more on their products than on building partnerships.

Need more details on how to sell wholesale on Amazon? Our wholesale selling guide is exactly what you're looking for - click here for the full article.



Common Mistakes to Avoid in Wholesale Sourcing

When wholesale sourcing on Amazon, there are several common mistakes that you should avoid to ensure success. These include placing too large of an initial order, not factoring in all costs, focusing too heavily on seasonal products, buying "supplier lists," and treating buying inventory like an e-commerce transaction.





Placing too large of an initial order


One mistake to avoid in wholesale sourcing on Amazon is placing too large of an initial order. When starting out, it can be tempting to buy a large quantity of products in bulk, thinking that it will lead to bigger profits.


However, this can be risky because you may end up with inventory that doesn't sell as quickly as you anticipated or at all. It's important to start small and test the market before committing to larger orders.


This way, you can gauge customer demand and ensure that the products you choose are popular and profitable. By gradually scaling up your orders based on sales performance, you minimize the risk of being stuck with unsold inventory and maximize your chances for success.


Not factoring in all costs


One common mistake in wholesale sourcing on Amazon is not considering all the costs involved. Many sellers make the error of only focusing on the wholesale price of the products they want to sell, without factoring in other expenses like shipping fees, storage costs, and Amazon's fees.


It's important to carefully calculate all these costs before making a purchasing decision, as they can significantly impact your profit margins. By accounting for all expenses upfront, you can ensure that your pricing strategy is accurate and profitable.


Focusing too heavily on seasonal products


One common mistake in wholesale sourcing on Amazon is focusing too much on seasonal products. While it may be tempting to buy a large quantity of trendy items that are in high demand during certain times of the year, this approach can lead to problems.


Seasonal products have limited selling periods, and once the season ends, their popularity declines rapidly. This means you could end up with excess inventory that is difficult to sell or make a profit from.


To avoid this mistake, it's important to diversify your product selection and focus on evergreen items that have consistent demand throughout the year. By doing so, you can ensure a steady stream of sales and minimize the risk of being left with unsold inventory.


Buying "supplier lists"


When it comes to wholesale sourcing on Amazon, one common mistake to avoid is buying "supplier lists." These lists claim to provide a shortcut for finding reliable suppliers, but in reality, they often fall short.


Many of these lists are outdated or contain low-quality suppliers that won't meet your needs. Instead of relying on these lists, it's better to invest time in conducting thorough research and reaching out directly to potential suppliers.


This will help you establish relationships with trustworthy wholesalers who can offer competitive prices and high-quality products. By doing the legwork yourself, you'll have more control over your sourcing process and increase your chances of success on Amazon.


Treating buying inventory like an e-commerce transaction


When buying inventory for your Amazon business, it's important to avoid treating it like a typical e-commerce transaction. This means not just looking at the price and quantity of the products you're buying, but also considering other factors that can impact your profitability.


Take into account things like shipping costs, storage fees, and return policies before making a purchase. Additionally, consider the long-term potential of the product and how it fits into your overall business strategy.


By taking a strategic approach to inventory buying, you can ensure that you're making smart decisions that will lead to success on Amazon.


Did you also know that a lot of sellers benefit from using sourcing agents? This article will help you find a sourcing agent that could help you scale your business.


Strategies for Sourcing the Best Wholesale Products to Sell on Amazon


To achieve success in wholesale sourcing on Amazon, it is crucial to employ effective strategies that can help you find the right products and suppliers.





The 4 major sourcing strategies

To succeed in wholesale sourcing on Amazon, it's important to have a strategy in place. Here are four major sourcing strategies that can help you achieve success in your Amazon business:

  1. Product Research: Conduct thorough research to identify profitable products that have high demand and low competition. Use tools and software to analyze sales data, trends, and customer reviews.

  2. Supplier Discovery: Find reliable suppliers who offer quality products at competitive prices. Consider attending trade shows, networking with other sellers, and using online directories to find trustworthy suppliers.

  3. CRM Tool: Utilize a Customer Relationship Management (CRM) tool to manage your supplier relationships effectively. This tool will help you track communication, orders, inventory levels, and payments with your suppliers.

  4. Leaf Sourcing Strategy: Implement the leaf sourcing strategy, which involves starting with a small initial order from a new supplier and gradually increasing the order size based on their performance. This minimizes risks and allows you to test the market before making larger investments.

Using reverse sourcing for wholesale products

To find the best wholesale products for your Amazon business, one effective strategy is to use reverse sourcing. This involves identifying successful products on Amazon and then searching for suppliers who can provide those products at wholesale prices.


By doing this, you can ensure that you're offering in-demand items that have a proven track record of selling well. Reverse sourcing helps you avoid wasting time and money on products that may not perform as expected.


It allows you to tap into existing market trends and capitalize on what customers are already buying. With reverse sourcing, you can make more informed decisions about which wholesale products to invest in, increasing your chances of success on Amazon.


Tools to speed up the sourcing process


You can use tools to make finding wholesale products for your Amazon business faster and easier. Here are some helpful tools to consider:

  1. Jungle Scout: This tool helps you research profitable products by providing data on sales, competition, and trends.

  2. Helium 10: With Helium 10, you can analyze product metrics, find keywords, and track competitors to optimize your sourcing strategy.

  3. Keepa: Keepa provides historical price charts and sales rank data for Amazon products, allowing you to make informed decisions when sourcing.

  4. AMZScout: AMZScout offers product research tools that help you identify profitable niches and find reliable suppliers.

  5. Tactical Arbitrage: This tool automates the process of finding profitable products by scanning multiple online retailers for potential opportunities.

Steps to choose wholesale products to sell


Step 1: Select a High-Demand Product

The ideal wholesale product should be both sellable and profitable. Even with discounts from bulk purchases, a low-demand product can be a loss. To identify high-demand products:

  • Focus on Amazon’s Top-Selling Categories: These include Books, Toys & Games, Clothing, Electronics, and more. These categories have wide variation, influenced by buyer preferences.

  • Analyze Amazon’s Best Sellers: A surefire way to gauge demand is by inspecting Amazon’s best-selling products in each category.

  • Examine Similar Products: Delve into products akin to your target. Look for demand markers like a high Best Sellers Rank (BSR) and numerous customer reviews.

Thankfully, manual product searches aren’t necessary. Numerous paid tools can assist, more on this later.

Once you've assessed product demand, factor in the competition.


Step 2: Opt for Low-Competition Products

Despite every seller's wish for high-demand products, the saturated market can be a barrier. Evaluating competition can be trickier than judging demand. To find low-competition products:

  • Check Product Listing Crowds: A product listing swamped with sellers vying for the buy box? Skip.

  • Conduct Keyword Searches: Enter primary product keywords and gauge the results. Plenty of sellers in organic results? A strategic Amazon ad campaign might differentiate you from non-advertising competitors. Explore varied product-related keywords to see advertising trends.

  • Utilize Amazon’s Tools: The Product Opportunity Explorer and Brand Analytics can shed light on click shares for top brands and products. Lower shares suggest no dominating presence in that category.

Step 3: Ensure Profit Potential

Profit potential is pivotal. A product might be in high demand and face low competition, but if unprofitable, it's futile. Key considerations:

  • Pricing Strategy: Implement a strategy that's profitable yet fitting for your category. Beware of the cutthroat pricing competition on Amazon.

  • Product Size and Weight: Smaller, lightweight products are storage-efficient and cheaper to ship, enhancing profit margins. Check the FBA fee schedule for associated costs based on dimensions.

  • Understand Total Costs: Selling on Amazon isn't just about retail pricing. Costs can mount quickly. Consider fulfillment, shipping, Amazon fees, inventory management, and relevant taxes in your profitability analysis.

While researching, Amazon’s FBA Revenue Calculator can help estimate potential profits. Enter a product or ASIN to gauge net profits and FBA fulfillment margins.


Conclusion: Hack the Amazon Wholesale Business Model with Ease!


In conclusion, this ultimate guide provides valuable strategies and tips for successfully sourcing wholesale inventory on Amazon in 2019. By avoiding common mistakes, utilizing effective sourcing strategies, and leveraging tools to streamline the process, you can maximize your profits and achieve success in your Amazon wholesale business.


Take advantage of the updated techniques outlined in this guide to find the right products and suppliers, conduct thorough product research, and set yourself up for growth and profitability.

Start implementing these tactics today to take your Amazon wholesale business to the next level.


Time to boost your ecommerce business with our expert prep center services – reach out here.


FAQs About Starting a Wholesale Business on Amazon in 2023

1. What is wholesale sourcing on Amazon?

Wholesale sourcing on Amazon involves buying products in bulk from manufacturers or distributors at a discounted price, and then selling them on the Amazon platform for profit.

2. How can I be successful in wholesale sourcing on Amazon?

To be successful in wholesale sourcing on Amazon, you need to research profitable products, establish relationships with reliable suppliers, optimize product listings with keywords and appealing images, and provide excellent customer service.

3. Do I need a special account or subscription to engage in wholesale sourcing on Amazon?

No, you do not need a special account or subscription to engage in wholesale sourcing on Amazon. However, you will need to have an active seller account and adhere to Amazon's policies and guidelines.

4. Can I start wholesale sourcing on Amazon as a beginner without prior experience?

Yes, beginners can start wholesale sourcing on Amazon by conducting proper research, learning about the process through online resources or courses, and starting with small orders to gain experience before scaling up their business operations.


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