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  • Writer's pictureBrian Cummings

How to Choose Wholesale Products to Sell on Amazon (Amazon Product Research Guide 2024)

Updated: Jan 10

Navigating the world of Amazon wholesale selling can feel more like a guessing game than a strategy. But did you know that analyzing competition and sales volume for your products can turn this guesswork into an informed business plan?

This article will provide practical tips and step-by-step guidance to help you become savvy in understanding your competition, assessing sales volume, and making strategic decisions based on these insights.

Ready to take charge of your Amazon FBA success? Let's dive right in!

Or, perhaps you're looking for specific name brand products to sell wholesale on Amazon? Lucky for you, this article will tell you everything you need to know.

Also, if want to get a comprehensive breakdown of our services, click here.

Understand Your Competition: Product Research is Crucial!

When analyzing competition on Amazon, start by identifying your competitors on a specific listing. Look at their pricing strategies, monitor their sales volume, and explore their marketing tactics to gain insights into the market dynamics.

Identifying your competitors on a listing

To see who you're up against, look at a product's listing on Amazon. Find the part that says "sold by". You can click to see more info about each seller. This helps know how many sellers offer the same thing.

Take note of their names and store details. Use a spreadsheet to keep all data in one place for easy reach later on. Spotting your rivals is the first step to win in this game.

Analyzing competitor pricing

To analyze competitor pricing for wholesale products on Amazon, follow these steps:

  1. Examine the prices listed by your competitors for similar products.

  2. Look for patterns or trends in their pricing strategies.

  3. Compare their prices to yours and identify any differences.

  4. Consider factors such as product quality, brand reputation, and shipping costs that may affect pricing.

  5. Use tools like Vendrive CRM or other software to track competitor pricing over time.

  6. Keep an eye out for any price changes made by your competitors and adjust your own prices accordingly.

  7. Continuously monitor the market to stay competitive and ensure your prices are in line with industry standards.

Exploring competitor marketing strategies

When analyzing competition on Amazon, it's essential to explore competitor marketing strategies. By understanding how your competitors are promoting their products, you can gain valuable insights to improve your own marketing efforts.

Look at the keywords they are using in their product listings and advertisements. This will help you identify popular search terms that can attract more customers to your products.

Additionally, pay attention to the type of content they share on social media platforms and how they engage with their audience. This information can inspire new ideas for your marketing campaigns and help you stand out from the competition.

Want to learn more effective wholesale sourcing strategies from the experts? The AMZ United is an event you won't want to miss. Learn all about it here.

Choose Wholesale Products to Sell Based on Sales Volume

Determining the average sales volume for wholesale products can give you valuable insights into the market. Learn how to calculate sales volume and use software tools for accurate analysis - read more to boost your Amazon business.

Determining average sales volume

Calculating the average sales volume for your wholesale products on Amazon is an important step in analyzing competition. Here's how you can do it:

  1. Evaluate the Best Sellers Rank (BSR) of similar products: The BSR provides an indication of how well a product is selling on Amazon. Look for products with a consistent BSR, as this indicates a stable sales volume.

  2. Track total monthly sales: Use software to gather data on the total number of units sold for a specific product each month. This will give you an idea of the average sales volume.

  3. Analyze historical sales data: Look at past sales performance to identify any seasonal trends or fluctuations in demand for your products. This will help you determine the average sales volume over time.

  4. Consider market demand: Take into account factors such as customer reviews, ratings, and feedback to assess the popularity and demand for your products compared to competitors.

  5. Keep track of competitor pricing and inventory levels: Monitoring how your competitors price their products and manage their inventory can give you insights into their sales volume and overall market share.

Using software tools for sales data analysis

To analyze sales data for wholesale products on Amazon, you can use software tools that provide valuable insights. These tools help you understand market trends and make informed decisions. Here's how you can benefit from using them:

  • Track competitor sales: Software tools allow you to monitor the sales performance of your competitors. You can analyze their monthly sales volume, identify top-selling products, and track changes over time.

  • Identify profitable niches: By analyzing sales data, you can uncover profitable product categories and niches. These insights help you focus on high-demand items and avoid saturated markets.

  • Determine pricing strategies: Sales data analysis helps you identify the optimal price point for your products. By comparing prices with your competitors, you can adjust your pricing strategy to attract customers without sacrificing profitability.

  • Discover customer preferences: Software tools provide information about customer reviews and ratings for competing products. This helps you understand what customers like or dislike about similar items in the market.

  • Optimize inventory management: Through sales data analysis, you can forecast demand and plan your inventory accordingly. This prevents overstocking or running out of stock, ensuring smooth operations and higher customer satisfaction.

Are you looking for a specific competitor or a potential product to sell on the Amazon platform? Learn how to find a storefront or seller on Amazon here.

Sell Wisely on Amazon

Analyzing competition and sales volume for wholesale products on Amazon is crucial for success as an Amazon seller. By identifying your competitors, monitoring their pricing and sales volume, and exploring their marketing strategies, you can make informed decisions about your own products.

Calculating sales volume and using software tools can help you determine market trends and demand. With a thorough understanding of the competition, you can improve your product listings, adjust pricing strategies, and grow your Amazon business effectively.

Start analyzing today to stay ahead in the game!

Ready to optimize your ecommerce fulfillment process? Contact us here.


1. Why is it important to analyze competition and sales volume for wholesale products on Amazon?

Analyzing competition and sales volume helps determine the market demand, potential profitability, and level of competition for a product on Amazon.

2. What tools can I use to analyze competition and sales volume on Amazon?

There are various tools available such as Jungle Scout, AMZScout, or Helium 10 that provide data insights on competition levels and sales volume for different products on Amazon.

3. How do I analyze competition for wholesale products on Amazon?

To analyze competition, you can research the number of sellers offering similar products, their ratings and reviews, pricing strategies, as well as factors like fulfillment method (FBA vs FBM).

4. How do I evaluate sales volume for wholesale products on Amazon?

You can evaluate sales volume by considering metrics like Best Seller Rank (BSR), estimated monthly revenue or units sold based on historical data from tools like Camelcamelcamel or Keepa.

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