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  • Writer's pictureBrian Cummings

Find the Right Amazon FBA Wholesale Suppliers for Your Business in 2024

Updated: Feb 7

Looking to expand your Amazon business with wholesale products, but unsure how to get approved by suppliers? Harnessing the power of wholesalers on Amazon's Fulfilled-by-Amazon (FBA) platform can significantly boost your profits.

This article is packed with practical tips and strategies for getting approved by these key players in the supply chain. So let's dive into the art of winning over wholesalers on Amazon FBA - a game-changer for your online enterprise.

You might also want to understand Amazon FBA seller size tiers and FBA fees.

Working with Wholesale Suppliers

A wholesale supplier on Amazon FBA is a company or distributor that sells products in bulk to sellers who then resell them on the platform. They are an essential component of the FBA business model, providing a wide range of products for sellers to choose from and helping them scale their businesses.

Working with wholesale suppliers offers several advantages, such as access to high-quality products, competitive pricing, and reliable inventory management. However, it also comes with challenges like finding reputable suppliers and meeting their requirements.

What is a wholesale supplier?

A wholesale supplier is a firm that sells goods in big numbers. They sell to stores and not people. These firms buy products from makers at low prices. Then they sell the items to stores for more money.

Many sellers on Amazon FBA work with these suppliers. Working with them helps the sellers get goods in large amounts for less cost. In turn, this makes running their online store easy and profitable.

Why work with a wholesaler?

Working with a wholesaler can bring many benefits to your Amazon FBA business. First, wholesalers often offer products at lower prices compared to retail stores, allowing you to maximize profits.

They also provide a wide variety of products in bulk quantities, giving you the opportunity to expand your inventory and meet customer demands.

By partnering with a wholesaler, you can save time and effort on sourcing products individually from different suppliers. Wholesalers have established relationships with manufacturers and distributors, making it easier for you to access a diverse range of products under one roof.

Additionally, wholesalers often have expertise in their specific product categories and can provide valuable insights about market trends and consumer preferences. This knowledge can help you make informed decisions about which products to sell on Amazon.

Advantages and disadvantages

Working with wholesale suppliers on Amazon FBA comes with its own set of advantages and disadvantages. It's critical to understand these aspects to make an informed decision for your business.



Access to a wide range of products in large quantities

Potential for high upfront costs and fees

Ability to negotiate terms and conditions

​Meeting supplier requirements can be a challenge

​Increased chances of winning the Buy Box on Amazon due to stock consistency

​Manual labor involved in prepping and processing inventory for FBA

​Opportunity to find high-demand products through reverse sourcing techniques

​Shipping and logistics can be complex and costly

​Establish professional relationships with suppliers, positioning your business for long-term success

​Need for a business license, sales tax permit, or resale certificate

It's essential to weigh these considerations before you launch your Amazon FBA wholesale business. By understanding the benefits and drawbacks, you can prepare yourself to tackle any challenges, maximize your advantages, and run a successful and profitable business.

Tips for Finding Amazon Wholesale Suppliers

Determine your product niche

To successfully get approved by wholesale suppliers on Amazon FBA, it's important to determine your product niche. This means deciding what type of products you want to sell on the platform.

By focusing on a specific niche, you can cater to a targeted audience and stand out from competitors. Research different product categories and analyze market demand and competition before making your decision.

Understanding your niche will help you find the right wholesale suppliers that offer products within your chosen category.

Use reverse sourcing techniques

To find wholesale suppliers on Amazon FBA, try using reverse sourcing techniques. Here are some tips to help you:

  • Identify high-demand products: Look for popular items that have a high sales rank on Amazon.

  • Locate relevant suppliers: Use tools like a Chrome extension to find suppliers who sell the products you're interested in.

  • Familiarize yourself with different product categories: Understand the competition and trends within specific niches before starting to sell.

Consider logistics and shipping

You need to think about how your products will be transported from the supplier to Amazon's fulfillment centers.

This includes understanding the costs involved, such as shipping fees and any additional charges for specialized packaging or handling. It is also crucial to ensure that the supplier has reliable shipping processes in place, so that your inventory arrives on time and in good condition.

By carefully considering logistics and shipping, you can avoid delays or issues with getting your products ready for sale on Amazon.

Inquire about costs and fees

When working with wholesale suppliers on Amazon FBA, it is important to inquire about costs and fees. This will help you understand the financial implications of partnering with a supplier and ensure that it aligns with your budget.

Make sure to ask about any upfront fees or monthly charges, as well as the cost per unit for the products you are interested in. Additionally, find out if there are any minimum order requirements or volume discounts available.

By clarifying these details upfront, you can avoid any surprises and make informed decisions when selecting wholesale suppliers for your Amazon business.

Conduct thorough research

To increase your chances of getting approved by wholesale suppliers on Amazon FBA, it's important to conduct thorough research. This means taking the time to gather information about different suppliers and their products.

Use online tools and resources to search for reputable wholesalers that align with your product niche. Look for reviews and ratings from other sellers to get an idea of the supplier's reliability and customer service.

Additionally, explore different sourcing techniques like reverse sourcing or using a CRM tool to find potential suppliers. By doing careful research, you can make informed decisions and find the right wholesale partners for your Amazon FBA business.

The Approval Process for Selling Wholesale Products

To successfully get approved by wholesale suppliers on Amazon FBA, you need to follow a specific approval process. Contact the wholesalers directly and establish a professional relationship with them.

Negotiate terms and conditions that work for both parties and meet the supplier's requirements. Consider different fulfillment options such as FBA, dropshipping, or FBM. By following these steps, you can increase your chances of getting approved by wholesale suppliers and start working with them effectively on Amazon FBA.

How to contact wholesalers

  1. Find contact information for wholesalers on their websites or online directories.

  2. Use professional language and introduce yourself as an Amazon seller when reaching out.

  3. Clearly state your intention to establish a business relationship and inquire about setting up an account.

  4. Be prepared to provide necessary documentation, such as a business license or resale certificate.

  5. Follow up promptly if you don't receive a response, as persistence can lead to success.

  6. Maintain professionalism and respect throughout all communications with wholesalers

Remember: contacting multiple wholesalers increases your chances of finding the right supplier for your Amazon FBA business.

Establishing a professional relationship

Once you have identified potential wholesale suppliers, it's important to establish a professional relationship with them. This involves reaching out to the suppliers either through email or phone, introducing yourself as an Amazon seller, and expressing your interest in working together.

Be clear about your intentions and discuss how you can mutually benefit each other. It's also essential to communicate that you are a serious business owner who is committed to maintaining professionalism and meeting supplier requirements.

Building trust and rapport with wholesalers will increase your chances of getting approved by them.

Negotiating terms and conditions for items on Amazon

When negotiating terms and conditions with wholesale suppliers on Amazon FBA, keep the following in mind:

  • Clearly state your expectations and requirements for the partnership.

  • Discuss pricing and minimum order quantities to ensure they align with your business goals.

  • Negotiate payment terms, such as credit terms or discounts for early payments.

  • Seek flexibility in shipping arrangements to meet your fulfillment needs.

  • Consider requesting exclusivity or preferential pricing for certain products.

  • Discuss return policies and warranties to protect yourself and your customers.

  • Ask about the possibility of product customization or private labeling options.

Meeting supplier requirements

To successfully get approved by wholesale suppliers on Amazon FBA, you need to meet their requirements. Here are some important things to consider:

  • Be professional and present yourself as a serious Amazon seller.

  • Provide any necessary documentation, such as a business license or sales tax permit.

  • Show that you have a plan for selling their products and that you understand the market.

  • Demonstrate that you can meet their order volume and shipping requirements.

  • Be open to negotiating terms and conditions to reach an agreement that works for both parties.

  • Stay in communication with the supplier and address any concerns or questions they may have.

Diversify Your Wholesale Sourcing

In conclusion, getting approved by wholesale suppliers on Amazon FBA is crucial for success as an Amazon seller. By following the tips provided in this article, such as conducting thorough research, building professional relationships, and meeting supplier requirements, you can increase your chances of obtaining wholesale accounts and sourcing inventory effectively.

With these strategies in place, you'll be well on your way to building a successful business on Amazon FBA. Good luck on finding your wholesale partner in success!

Networking can't be underestimated. Head to an Amazon Wholesale Conference and learn and network among wholesalers. Here's everything you need to know about the Inaugural AMZ United Conference.

Need efficient ecommerce prep and shipping solutions? Contact us now.


1. How can I successfully get approved by wholesale suppliers on Amazon FBA?

To increase your chances of getting approved by wholesale suppliers on Amazon FBA, you should have a professional seller account, a solid business plan, and provide relevant documents such as business licenses or tax identification numbers.

2. Do I need to have previous experience selling on Amazon to get approved by wholesale suppliers?

No, previous experience selling on Amazon is not a requirement for getting approved by wholesale suppliers. However, having knowledge of how the platform works and understanding basic selling practices can be beneficial.

3. What are some tips for building strong relationships with wholesale suppliers?

Building strong relationships with wholesale suppliers involves communicating professionally, placing consistent orders, paying invoices promptly, providing feedback on product performance, and maintaining open lines of communication for any issues or concerns.

4. Can I negotiate pricing terms with wholesale suppliers on Amazon FBA?

Yes, it is possible to negotiate pricing terms with some wholesale suppliers on Amazon FBA. However, this may depend on factors such as the volume of orders you can commit to and your track record as a reliable seller.

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