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  • Writer's pictureBrian Cummings

How to Qualify for the Amazon Climate Pledge Friendly Badge

Updated: Oct 25, 2023

What is the Amazon Climate Pledge Friendly Badge?

The Amazon Climate Pledge Friendly Badge is a certification awarded to products that meet specific sustainability qualifications and highlight their commitment to preserving the natural world.

Purpose and goals of the badge

Launched by Amazon, the Climate Pledge Friendly badge aims to spotlight and celebrate products that prioritize sustainability. This visual mark of recognition is designed to help consumers make informed purchasing decisions.

It highlights brands committed to reducing their environmental impact, showcasing those who share Amazon's commitment to preserving our natural world. By awarding this badge, Amazon seeks not only to reward sustainable practices within the market but also inspire other businesses in following suit.

The ultimate goals are clear: boost green consumerism and drive an industry-wide shift towards greater environmental responsibility.

Are you also curious about the Amazon's Choice Badge? Click here to read our article on this topic.

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Importance for environmentally conscious consumers

The Amazon Climate Pledge Friendly Badge holds significant importance for environmentally conscious consumers. It serves as a reliable indicator that the products they purchase align with their sustainability values.

By choosing products with this badge, consumers can make informed choices and support brands that are actively working towards reducing their environmental impact. The badge signifies a commitment to eco-friendly practices, sustainable materials, renewable energy sources, and responsible waste management.

With the increasing concern about climate change and the need for sustainable solutions, environmentally conscious consumers can trust the Amazon Climate Pledge Friendly Badge to guide them towards greener alternatives on their shopping journey.

Qualifying for the Amazon Climate Pledge Friendly Badge

To qualify for the Amazon Climate Pledge Friendly Badge, products must meet specific sustainability certifications, highlighting their efforts to preserve the natural world.

Requirements and criteria for eligibility

To qualify for the Amazon Climate Pledge Friendly Badge, products need to meet specific requirements and criteria. Here are the key factors sellers must consider:

  • Products must be registered with a qualifying sustainability certification.

  • The certifications must demonstrate that the product meets environmental standards and sustainable practices.

  • The certifications can be third - party accreditations or Amazon's own certification.

  • Sellers should ensure their products have a low carbon footprint, achieved through various measures such as using renewable energy sources and implementing energy-efficient production processes.

  • Sustainable packaging plays an important role in qualifying for the badge. Sellers should focus on reducing packaging waste and using environmentally friendly materials.

  • A green supply chain is another essential aspect. It involves sourcing materials ethically and responsibly, as well as minimizing transportation emissions through low-emission transportation options.

  • Responsible waste management practices are also crucial. Sellers should prioritize recycling, composting, and minimizing waste generation throughout their operations.

Potential certifications and partnerships

To qualify for the Amazon Climate Pledge Friendly Badge, products need to meet certain sustainability certifications. Here are some potential certifications and partnerships that can help sellers earn the badge:


a qualifying external third party certification. Amazon works directly with the third parties to get a list of products and ASINS that have been certified.

Qualifying Third Parties for Amazon Climate Pledge Friendly Badge:

Animal Welfare Approved


Carbon Neutral by Carbon Trust

Carbon Neutral Certified by SCS Global Services

Carbon-free Certified

Carbon Neutral product by Natural Capital Partners

Climate-neutral by ClimatePartner

Cradle to Cradle Certified


ENERGY STAR Most Efficient


EWG Verified

Fairtrade International

Global Organic Textile Standard

Global Recycled Standard

Organic Content Standard 100

Rainforest Alliance

Recycled Claim Standard 100

Recycled Claim Standard Blended

Reducing CO2

Regenerative Organic Certified

Responsible Wool Standard

The Forest Stewardship Council

The U.S. Environmental Protection Agency (EPA) Safer Choice

Applying for the Amazon Climate Pledge Friendly Badge

To apply for the Amazon Climate Pledge Friendly Badge, sellers can easily submit their product through Amazon's Seller Central account if it is already certified by a qualifying sustainability certification.

Steps to apply through Amazon's Seller Central

To apply for the Amazon Climate Pledge Friendly Badge through Amazon's Seller Central, follow these steps:

  1. Log in to your Amazon Seller Central account.

  2. Go to the "Products" tab and select "Manage Your Products."

  3. Find the product you want to apply for the badge and click on its listing.

  4. Scroll down to the "Vital Info" section and click on "Edit."

  5. In the "Certifications" section, choose the sustainability certification that your product has obtained from the dropdown menu. If your product has multiple certifications, you can select more than one option.

  6. Provide any additional information or documentation required by the chosen certification(s).

  7. Click on "Save and Finish" to submit your update.

Want to learn another way to improve your brand presence on Amazon? Read our article on the Amazon Brand Story feature here.

Applying for third-party certifications

To earn the Amazon Climate Pledge Friendly Badge, sellers can apply for third-party certifications that highlight their commitment to sustainability and eco-friendly practices. Here's how:

  1. Research certification options: Explore different third-party certifications that align with your product's environmental impact reduction efforts. Look for certifications related to sustainable packaging, renewable energy sources, responsible waste management, ethical sourcing, or other relevant criteria.

  2. Choose the right certification: Select a certification that best suits your product and reflects its sustainable qualities. Consider the credibility of the certification body and its recognition within the industry.

  3. Fulfill certification requirements: Complete the necessary steps to meet the criteria set by the chosen certification body. This may involve implementing specific practices or using certain materials that contribute to reducing your product's environmental impact.

  4. Obtain certification: Submit all required documentation and undergo any audits or inspections necessary to receive the third-party certification. Once certified, you will be eligible to apply for the Amazon Climate Pledge Friendly Badge.

  5. Apply through Seller Central: Log in to your Seller Central account on Amazon and navigate to "Manage Inventory." Locate your product listing and click on "Edit." Scroll down to find the section on sustainability certifications and select the appropriate certification from the dropdown menu.

  6. Provide certification details: Fill in all required information regarding your third-party certification, including its name, issuing organization, certification number (if applicable), and expiry date (if applicable). Make sure all information is accurate as it will be verified by Amazon.

  7. Review and submit application: Carefully review all entered details before submitting your application for review by Amazon. Ensure that all information is correct and up-to-date.

  8. Await badge approval: After submitting your application, wait for Amazon's verification process to determine whether you qualify for the Climate Pledge Friendly Badge based on your third-party certification.

Understanding Amazon's "Compact by Design" certification

One important certification that sellers can consider when aiming for the Amazon Climate Pledge Friendly Badge is Amazon's very own "Compact by Design" certification. This certification focuses on reducing waste and optimizing product packaging to minimize its environmental impact.

By designing products and their packaging with efficiency in mind, sellers can help reduce carbon emissions during transportation and promote responsible waste management. The Compact by Design certification is a great way for sellers to showcase their commitment to sustainability and contribute to Amazon's efforts in creating a more eco-friendly marketplace.

Benefits of the Amazon Climate Pledge Friendly Badge

The Amazon Climate Pledge Friendly Badge offers increased visibility and trust for eco-friendly products, giving sellers potential sales and marketing advantages.

Increased visibility and trust for eco-friendly products

Earning the Amazon Climate Pledge Friendly Badge can lead to increased visibility and trust for eco-friendly products. The badge serves as a visual representation of a brand's commitment to environmental responsibility, making it easier for environmentally conscious consumers to identify and support sustainable brands.

With this badge, products gain credibility and recognition, standing out from competitors and attracting customers who prioritize sustainability. This increased visibility can translate into higher sales and customer loyalty, as consumers are more likely to trust brands that align with their values.

By qualifying for the Amazon Climate Pledge Friendly Badge, eco-friendly products can enjoy enhanced exposure in the marketplace and establish themselves as leaders in the sustainable space.

Potential sales and marketing advantages

The Amazon Climate Pledge Friendly Badge offers several potential sales and marketing advantages for brands. By displaying the badge on their products, sellers can increase visibility and attract environmentally conscious consumers who actively seek out eco-friendly options.

The badge serves as a trusted symbol that showcases a brand's commitment to sustainability and reducing their environmental impact.

Research shows that consumers are increasingly drawn to businesses with strong environmental values, making it more likely for them to purchase from brands with the Climate Pledge Friendly Badge.

This distinction sets your product apart from competitors, giving you a competitive edge in the marketplace.

Furthermore, earning the badge can also lead to increased credibility and trust in your brand. With growing concerns about climate change and sustainability, being recognized by Amazon as an eco-friendly seller allows you to tap into a niche market of conscious consumers who prioritize sustainable choices.


In conclusion, qualifying for the Amazon Climate Pledge Friendly Badge is a vital step for eco-conscious sellers looking to showcase their commitment to sustainability. By meeting the program's requirements and obtaining relevant certifications, sellers can gain increased visibility and trust from environmentally conscious consumers.

This badge not only differentiates brands in a competitive marketplace but also contributes to a greener future by promoting sustainable practices and products on Amazon. Start your journey towards becoming climate-friendly today and join the movement towards a more sustainable future.

Selling used items on Amazon could be another way for you to help preserve the environment. Read our article about this topic here.

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1. How can I qualify for the Amazon Climate Pledge Friendly Badge?

To qualify for the Amazon Climate Pledge Friendly Badge, you must meet specific sustainability criteria set by Amazon. This includes reducing your carbon footprint, using eco-friendly materials and packaging, and prioritizing renewable energy sources in your operations.

2. What are the benefits of having the Amazon Climate Pledge Friendly Badge?

Having the Amazon Climate Pledge Friendly Badge on your products can attract environmentally-conscious customers who actively seek out sustainable options. It also helps differentiate your brand from competitors and aligns with consumers' increasing demand for eco-friendly choices.

3. How do I apply for the Amazon Climate Pledge Friendly Badge?

To apply for the badge, you need to submit a request through Seller Central or Vendor Central account and provide detailed information about how your products meet Amazon's sustainability requirements. The review process may take some time, so be prepared to provide all necessary documentation.

4. Can any type of product qualify for the Amazon Climate Pledge Friendly Badge?

Amazon offers different categories under which products can qualify for the badge, including electronics, household goods, personal care items, and more. However, not all types of products may be eligible depending on their environmental impact and sustainability efforts outlined by Amazon's criteria.

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