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  • Writer's pictureBrian Cummings

How to Get the Amazon Choice Badge: A Step-by-Step Guide

Updated: Oct 24, 2023

The Amazon Choice badge is a coveted mark of distinction that can help an Amazon seller's products stand out from the competition and boost sales. But how do you get an Amazon Choice badge? In this article, we'll explore the steps you need to take to earn this badge and increase your visibility on Amazon.


To start, it's important to understand what the Amazon Choice badge is and why it matters.

Essentially, this badge is awarded to products that Amazon deems to be high-quality and popular with customers. When a customer searches for a product on Amazon, products with the Amazon Choice badge are more likely to appear at the top of the search results. This can lead to increased visibility and sales for your products.


So, how do you get the Amazon Choice badge for your products? While there's no one-size-fits-all answer, there are certain steps you can take to increase your chances of earning this distinction. From optimizing your product listings to providing excellent customer service, we'll explore the strategies you need to implement to earn the Amazon Choice badge and take your Amazon sales to the next level.


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What is the Amazon's Choice Badge?

The Amazon's Choice badge is given to products that Amazon deems to be high-quality and popular with customers. It's a way for Amazon to help shoppers select your product from many other page one listings.


The Amazon's Choice badge is not something that you can apply for or purchase. Instead, it's awarded by Amazon's algorithm based on a number of factors. While Amazon doesn't give out exact instructions on how to get the Amazon's Choice badge for your products, there are some tips you can follow to give you the best chance of getting one of Amazon's sought-after badges.


One of the most important factors in earning an Amazon's Choice badge is to optimize your product listings. This means making sure your product title, description, and images are all high-quality and accurately represent your product. You should also make sure that your product is priced competitively and ships quickly.


Another important factor is to make sure your product has a high rating and positive reviews. Encourage your customers to leave reviews and respond to any negative reviews in a professional and helpful manner. You should also make sure that your product is Prime eligible, as Amazon tends to give priority to products with this designation.


It's important to note that earning an Amazon's Choice badge does not guarantee that your product will be successful. However, it can help build trust with customers and increase your product's visibility on Amazon.



Criteria for Amazon's Choice Badge

To earn the Amazon's Choice Badge, your product must meet specific criteria that Amazon considers important. These criteria include:

  • Rating: Your product must have a minimum 4-star rating in customer reviews. Amazon wants to ensure that customers are satisfied with the product before awarding the badge.

  • Relevance: Your product must be a close match to the term the customer is searching for. Amazon wants to make sure that customers find what they are looking for quickly and easily.

  • Availability: Your product must be in stock and ready to ship. Amazon wants to ensure that customers can receive their products as quickly as possible.

  • Price: Your product must have competitive and affordable pricing. Amazon wants to provide customers with the best value for their money.

  • Prime shipping: Your product should qualify for free two-day shipping for Prime members. Amazon wants to prioritize products that are eligible for Prime shipping.

  • Low-return rate: Your product must have a low-return rate. Amazon wants to ensure that customers are satisfied with their purchase and are less likely to return the product.


Role of Keywords in Getting Amazon's Choice Badge

One of the most critical factors in getting the Amazon's Choice badge is optimizing your product listings with relevant keywords. Keywords play a crucial role in determining the visibility of your product and its chances of getting the Amazon's Choice badge. When a customer searches for a specific product, Amazon's algorithm matches the search query with the relevant keywords in your product listing. Therefore, it's essential to conduct thorough keyword research to identify the most relevant and high search volume keywords for your product.


To optimize your product listings for keywords, you must include relevant keywords in your product title, bullet points, product description, and backend search terms. However, it's crucial to avoid keyword stuffing, which is the practice of overusing keywords in your product listing to manipulate the search results. Keyword stuffing can lead to your product listing being penalized or even removed from Amazon's platform.


When conducting keyword research, it's essential to identify specific search terms that customers are likely to use when searching for your product. Long-tail keywords can be particularly helpful in this regard, as they are more specific and have a higher chance of matching the customer's search query. Additionally, long-tail keywords often have lower competition, making it easier for your product to rank higher in the search results.


Importance of Price and Stock Availability

Amazon wants to promote products that are well-priced and readily available to customers. In fact, Amazon's algorithm takes into account the price and availability of your product before awarding the Choice badge.


To ensure that your product is well-priced, you need to do your research. Check out your competitors' prices and see if you can offer a better deal. Keep in mind that Amazon's algorithm takes into account the "map pricing" of your product, which is the minimum advertised price that the manufacturer allows. If you price your product too low, Amazon may not award you the Choice badge because it violates the map pricing policy.


Another important factor is the availability of your product. If your product is frequently out of stock or has long lead times, it is less likely to receive the Amazon Choice badge. Amazon wants to promote products that are readily available to customers. Make sure you have healthy inventory levels and are able to ship your product immediately to customers.


In addition to pricing and availability, you should also consider the budget of your target audience. Amazon wants to promote products that are well-priced for their respective categories. Make sure your product is priced in a way that is attractive to your target audience.


The Role of FBA in Getting Amazon's Choice Badge

If you're an FBA seller, you have an edge in getting Amazon's Choice Badge. Amazon's Choice Badge is awarded to select products that best match the customer search term and meet specific criteria for high quality, competitive pricing, and availability for fast shipping. As an FBA seller, you have access to Amazon's fulfillment network, which can help you meet these criteria.


When you use FBA, Amazon handles the storage, packing, and shipping of your products. This means that your products are eligible for Prime, which is a requirement for the Amazon's Choice Badge. Prime members get free two-day shipping, and they tend to buy more frequently and spend more money. By using FBA, you can offer your customers fast and free shipping, which can increase your chances of winning the Amazon's Choice Badge.


In addition to fast and free shipping, FBA can help you with other criteria for the Amazon's Choice Badge. For example, FBA can help you ensure that your products are always in stock. When you use FBA, Amazon monitors your inventory levels and automatically replenishes your stock when it runs low. This means that your products are always available for customers to buy, which is another requirement for the Amazon's Choice Badge.


Furthermore, FBA can help you with customer service. When you use FBA, Amazon handles customer service inquiries and returns on your behalf. This means that you can focus on other aspects of your business, while Amazon takes care of your customers. Good customer service is another requirement for the Amazon's Choice Badge.


Voice Shopping and Amazon's Choice Badge

With the rise of voice search and smart speakers like Echo and Alexa, Amazon's Choice Badge has become increasingly important. The badge is designed to optimize voice search for Echo users, making it easier for them to find the best products in a category.


To understand why the badge is so important for voice shopping, it's important to understand how voice search works. When you ask Alexa to find a product, she searches Amazon's database for products that match your request. She then presents a list of products, starting with the ones that have the Amazon's Choice Badge, followed by the best sellers and other relevant products.

Having the Amazon's Choice Badge can give your product a significant advantage in voice search. If your product is the first one that Alexa recommends, it's more likely that the user will choose your product over the others. This can lead to more sales and higher revenue for your business.


Leveraging PPC Campaigns and SEO

To increase your chances of getting the Amazon Choice badge, it is important to focus on both PPC campaigns and SEO. By leveraging these two strategies, you can improve your product's visibility, target the right audience, and increase your chances of getting the badge.


PPC Campaigns

PPC campaigns are a great way to increase your product's visibility and drive traffic to your Amazon listing. By running effective PPC campaigns that include your target keywords, you can move your items closer to earning the Amazon Choice badge.


To optimize your PPC campaigns, begin with keyword research to ensure you are targeting the correct terms. Use long-tail keywords that are specific to your product and have lower competition to increase your chances of getting clicks and conversions.


In addition, make sure your ad copy is compelling and relevant to your target audience. Use clear and concise language to highlight the benefits of your product and why it is better than your competitors.


SEO

SEO is another important strategy to improve your product's visibility and increase your chances of getting the Amazon Choice badge. By optimizing your listing for relevant keywords and improving your organic traffic, you can improve your product's overall performance and increase your chances of getting the badge.


To optimize your listing for SEO, start by conducting keyword research to identify the most relevant and high-traffic keywords for your product. Use these keywords in your product title, bullet points, and product description to improve your listing's relevance and visibility.


In addition, make sure your product images are high-quality and showcase your product in the best possible light. Use descriptive and keyword-rich file names and alt tags to improve your image SEO and increase your chances of getting clicks and conversions.


By leveraging both PPC campaigns and SEO, you can improve your product's visibility, target the right audience, and increase your chances of getting the Amazon Choice badge.


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Ensuring Fast and Reliable Shipping

One of the most important factors that Amazon considers when deciding whether or not to award a product with the Amazon Choice Badge is fast and reliable shipping. Customers expect their purchases to arrive quickly and in good condition, so it's essential to make sure that your shipping process is as efficient as possible.


Here are some tips to help you ensure fast and reliable shipping:

  • Offer same-day delivery: If possible, consider offering same-day delivery for your products. This can be a major selling point for customers who need their purchases quickly.

  • Use a reliable shipping carrier: Choose a shipping carrier that has a good track record for fast and reliable delivery. Make sure that you have a system in place to track shipments and resolve any issues that may arise.

  • Optimize your packaging: Make sure that your products are packaged securely to prevent damage during shipping. Use sturdy boxes and packing materials to protect your products.

  • Communicate with your customers: Keep your customers informed about the status of their orders. Send shipping notifications and provide tracking information so that they can track their shipments.

Also, here's a good way to understand what your customers want. Understand how to use Amazon Brand Analytics Reports here.


Frequently Asked Questions

What are the criteria for earning an Amazon Choice badge?

Amazon's algorithm determines the criteria for earning an Amazon Choice badge. However, some known factors include high ratings, competitive pricing, and availability for immediate shipping. Additionally, the product must be in stock and available for purchase.


Can a seller request an Amazon Choice badge?

No, sellers cannot request an Amazon Choice badge. The badge is awarded based on the product's performance and customer satisfaction metrics. Amazon's algorithm determines which products qualify for the badge.


How does the Amazon Choice badge impact sales?

The Amazon Choice badge can significantly impact a product's sales. It increases visibility and credibility, which can lead to more conversions and sales. Customers trust the Amazon Choice badge and are more likely to purchase products with the badge.


What is the difference between Amazon Choice and Sponsored products?

Amazon Choice is an algorithm-based program that awards badges to products that meet certain criteria. Sponsored products, on the other hand, are paid advertisements that appear at the top of search results. Sponsored products do not receive an Amazon Choice badge.


Are there any fees associated with earning an Amazon Choice badge?

No, there are no fees associated with earning an Amazon Choice badge. It is a merit-based program that rewards products based on their performance and customer satisfaction metrics.


How long does it take to earn an Amazon Choice badge?

The time it takes to earn an Amazon Choice badge varies. It depends on the product's performance and customer satisfaction metrics. Some products may earn the badge within a few weeks, while others may take several months.


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