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  • Writer's pictureBrian Cummings

Amazon Bundles: How To Create Amazon FBA Product Bundle Listings to Increase Amazon Sales

Updated: Feb 7

As an Amazon seller, you know that competition is fierce, and standing out from the crowd is crucial to your success.


One way to do this is by offering product bundles, which can be a great way to increase sales by using the same inventory to take up more space on the virtual "shelves" of Amazon.


In this article, you'll learn everything you need to know about creating Amazon bundles, including the benefits of bundling, considerations for creating bundles, and step-by-step instructions for creating a bundle listing.


Whether you're a seasoned seller looking to increase profits or a new seller looking to stand out, this guide to Amazon bundles is the perfect place to start.


Selling multiple products on Amazon can be challenging to manage. Read our article on Amazon Inventory Reports to help you simplify your inventory management.


Want to maximize value with eCommerce fulfillment? Explore our service plans.


What are Amazon Bundles?


Bundles on Amazon are a group of complementary products packaged together under one listing and product detail page, providing added convenience and value for customers. This feature is often underutilized, but it's a great option for retail arbitrage, online arbitrage, and selling wholesale products on Amazon.


In a bundle, the whole is greater than the sum of its parts - the added convenience and value of a bundle allows you to sell at a higher price and increase your AOV (Average Order Value) and profit margins, making it an important strategy for sellers to use, especially for lower value products.


It allows sellers to differentiate their products and tackle tough niches, as well as to own the listing and prevent competitors.


Amazon Bundle Examples


Here are some examples of listings on Amazon that are utilizing bundles. If you want to find bundles in your category, just search Amazon for "Bundle" and get some ideas of what other sellers are doing.


Primary Wholesale Product + Private Label Accessory Set


Just search "Camera Set" on Amazon, and you'll see dozens of different bundles including everything you would need - from lenses and cleaning kits to cases and tripods.


These types of bundles allow sellers to sell popular products like cameras but without the risk of being hijacked. This is a great strategy for wholesalers fighting it out in tough niches.


Example of an Amazon Product Bundle

Another great example of a bundle is this Beard Grooming Kit

https://www.amazon.com/Grooming-Unscented-Shaving-Scissors-XIKEZAN/dp/B078N1DBY9



Beard Kit Bundle


This bundle for the iPhone 14 combines screen protectors and a case to provide a convenient solution while increasing AOV and margins for the seller.



How to Create a Bundle Listing on Amazon FBA: Step by Step

1. Add a product

2. Choose the correct category

Each bundle can only be in one category. Choose Wisely!

3. Create the listing as you would create a normal listing.

  • The unit count should be equal to the number of products within the bundle.

  • The bundle title length should follow Amazon’s listing policy (maximum length of 200 characters (including spaces).

  • The word "Bundle" should be included in the title along with the number of items in the bundle in the product title. (Beard Kit: Beard Oil, Beard Balm, and Comb (3 items))

  • The first bullet on the detail page must state that the product is a bundle of "X" number of items. It must identify all products in the bundle individually.

  • The description in the detail page for your bundle must state that the product is a bundle. It must identify the products and specifications of bundle items (model number, color, size, etc.). The number of products in the bundle should be reflected in the unit count. To comply with Amazon's listing policy, the bundle title should not exceed 200 characters (including spaces). Include the word "Bundle" in the title and specify the number of items in the bundle (e.g. Snow Bundle: Tote Bag, Knit Scarf and Gloves (3 items)). In the product description, the first bullet point should clearly state that the product is a bundle containing "X" number of items, with each product in the bundle identified separately. The bundle description on the detail page should specify the products included in the bundle, as well as their specifications (model number, color, size, etc.), and indicate that it is a bundle.

Amazon Product Bundling Requirements

Amazon Bundling Requirements?

Vendors have to fulfil some requirements in order to be able to put these bundles together:

  • A bundle must contain a minimum of two products, and it cannot exceed more than five products. Each of these products must have its own Amazon Standard Identification Number (ASIN) and be available separately.

  • The ASINs must belong to a brand that the owner has registered with the Amazon Brand Registry.

  • The products included should match or complement each other.

  • The main product of a bundle must not be from the areas of video games, music or DVDs.

  • Gift cards, digital products (music, videos or e-books) and used goods may not be included in a bundle.

  • Even if you offer the individual goods in several categories, you may only sell the bundle within one category. If there are several options, the category of the main product is usually used. This main item is usually the most expensive item in the bundle.

  • The number of bundles that you are allowed to sell cannot exceed the lowest available quantity of any contained product. This means that if only 20 pieces of a product are available within a bundle, you may only sell 20 bundles in total, even if another product in the same bundle is available 30 times.

  • Once a bundle has been created, no adjustments can be made. If you want to make changes, you must delete the old bundle and create a new one.

Ready to take your Amazon product bundling game to the next level? Let's dive into the requirements and policies you need to follow to ensure success.


Firstly, it's crucial to group highly complementary products under one listing and create a new listing for Amazon FBA bundles. To avoid a new UPC (Universal Product Code), you can submit a GTIN exemption.


Bundles can only be listed in one category, and the product title should include the word 'Bundle.' The first bullet point must indicate that the product is a bundle, and the description on the product page must include that it is a bundle.


It's essential to package individual items in the bundle together and print FNSKU barcodes. Profit margins for bundles can be tricky, but tools like SupplySpy software can help with pricing multiple products.


Are you also wondering if you can open multiple Amazon seller accounts to sell multiple products? The answer is here.


The Difference Between Multi-Packs and Bundles


You might be wondering what sets multi-packs apart from bundles on Amazon. While multi-packs simply offer a quantity discount for purchasing multiple units of the same product, bundles combine complementary products into one listing, offering a unique value proposition to customers.


Bundles can be used strategically to increase sales and profit margins by targeting a wider range of keywords, dominating search engine results pages, and standing out from the competition. By creating bundles that offer additional value to customers, you can set yourself apart from other sellers and increase your chances of winning the buy box.


Benefits of Selling Bundles


1. Increasing the average order value and profit margin

2. Reduction of inventory waste

By bundling products, you can sell items that might otherwise be sitting on your shelves, reducing the amount of unsold inventory and wasted resources.

3. Supports the launch of a new product

Bundling with popular products can increase visibility and attract customers who may not have noticed your product otherwise.


How to Price and Package your Bundles


When it comes to creating a successful bundle listing on Amazon, pricing and packaging are two critical factors that can make or break your sales.


To price your bundle, you must consider the cost of goods, shipping, and fees while also offering a competitive discount that appeals to customers.


Packaging is also crucial to ensure that all products are secure and well-presented, and that FNSKU barcodes are properly printed.


How do you price a bundle listing on Amazon?


Pricing a bundle listing on Amazon can be tricky, but it's important to consider the cost of goods, shipping, and fees to ensure a healthy profit margin for the seller.

To create a successful bundle, you must also price it competitively, considering the discounts you'll be offering. One suggestion is to offer a discount of around 20% off the total RRP of the products included in the bundle.

You should also optimize the product title and keywords for SEO, create engaging bundle images, and follow Amazon's guidelines for creating listings.

Finally, it's crucial to research compatible products and package them together to create a bundle that provides value to the customer and a healthy profit margin for the seller.


How do you package a bundle listing on Amazon?

To package a bundle listing on Amazon, you'll need to make sure all products are secure and well-presented, and each bundle created is a new ASIN with its own unique product identifier. This is crucial because Amazon's guidelines require that each bundle has a separate identifier and that all products are packaged together.


Make sure to use quality packaging materials and consider including any necessary instructions or information for the customer. Keep in mind that physical bundles can increase average order value by up to 60%, so it's important to make sure the presentation is professional and appealing.


Consider using attractive product images and descriptions to make your bundle stand out from the competition.


Great Bundle Ideas


When it comes to creating successful bundles on Amazon, one strategy is to focus on evergreen gift bundles that will appeal to customers year-round. Convenience bundles can also be a hit, offering customers the convenience of buying multiple related products in one go.


Another option is to create generic product bundles that combine complementary items that are likely to appeal to a wide range of customers. Additionally, taking inspiration from the "Frequently Bought Together"section on product pages can provide valuable insights into what customers are looking for in a bundle.


Evergreen Gift bundles


Looking for a way to boost your Amazon sales all year round? Consider creating evergreen gift bundles that provide added value to your customers and increase your profit margins.


These bundles can be themed around popular occasions such as birthdays, holidays, or weddings, but should also include products that can be relevant year-round. When creating your bundle, keep in mind the complementary nature of the products and the profit margins for each item.


Additionally, make sure to optimize your listing title and keywords to target a wider range of customers. By offering evergreen gift bundles, you can increase your sales and stand out from your competitors on Amazon.


Convenience bundles


You absolutely need to consider convenience bundles if you want to dominate your competition on Amazon and provide your customers with a hassle-free shopping experience.


Convenience bundles are a great way to offer complementary products that customers might not have thought of buying together. By packaging them together, you can increase the average order value and provide a convenient solution for customers who want to purchase multiple items at once.


When creating a convenience bundle, it's important to choose products that are highly

complementary and can be packaged together in a way that is secure and well-presented. You should also consider the pricing strategy, making sure that the bundle offers a discount compared to buying the products individually.


By offering convenience bundles, you can stand out from the crowd and offer a unique shopping experience that appeals to customers looking for a hassle-free way to shop.


Generic product bundles


If you're aiming to offer more value to your customers and stand out from your competitors, generic product bundles can be a great option to consider. These bundles consist of products that complement each other in a general sense, but don't necessarily have a specific theme or purpose.


For example, you could bundle together a variety of kitchen utensils or skincare products. The key to creating successful generic product bundles is to ensure that the products work well together and offer a discount that incentivizes customers to purchase the bundle instead of individual items.


Additionally, it's important to optimize the product title and keywords to reach a wider range of potential customers. By creating these bundles, you can increase your sales and profit margins while providing added value to your customers.


Frequently Bought Together

One effective approach to boosting product visibility and sales on Amazon is by analyzing the 'Frequently Bought Together' section to identify complementary products that can be bundled together for added value.


This section on Amazon product pages displays items that are frequently purchased together, making it easier for sellers to identify products that complement each other. By bundling these items together, sellers can offer customers a more convenient and cost-effective solution, which can increase sales and improve customer satisfaction.


Additionally, bundling products that are frequently bought together can help improve the visibility of a seller's products, as they may appear more frequently in search results and recommendations, increasing the chances of making a sale.


Therefore, analyzing the 'Frequently Bought Together' section can be a valuable strategy for sellers looking to increase their sales and market share on Amazon.


Conclusion


Congratulations on learning how to create Amazon bundles and increase your sales! As you start bundling your products, keep in mind that bundling is like making a cake - each ingredient needs to complement the others to create a delicious final product.


Similarly, your bundled products should complement each other and offer a solution to your customers' needs. To ensure success, consider your pricing and packaging strategies carefully. Make sure you're offering a discount without sacrificing your profit margin.


Securely package your bundles to avoid any damage during shipping. Lastly, don't forget to follow Amazon's guidelines for creating listings to ensure your bundles are approved quickly.


By creating bundles, you can increase your revenue, reduce fees, and offer a better value proposition to your customers. With a little bit of creativity and strategy, you can create bundles that'll stand out from your competitors and attract more customers to your Amazon store.


Happy bundling!


Does your product bundling involve seasonal products? Learn more about selling seasonal products on Amazon here.


Want to streamline your eCommerce fulfillment? Get in touch.


Frequently Asked Questions


Q. What is the difference between multi-packs and bundles on Amazon?

Multi-packs refer to products that are sold in a set or group with the option to purchase individually. Bundles, on the other hand, cannot be bought separately and include complementary products packaged together to offer a discounted price and added value for customers.


Q. Are there any category restrictions for creating bundles on Amazon?

Category restrictions can hinder your ability to create bundles on Amazon. However, conducting thorough research and utilizing Amazon's suggested features can help identify highly complementary products that work within your desired category.


Q. Can sellers edit the contents of a bundle listing after it has been created?

Sellers cannot edit the contents of a bundle listing on Amazon once it has been created. Therefore, it's important to carefully research and package complementary products together to create a successful bundle with a healthy profit margin.


Q. How can sellers ensure that the individual products in a bundle are packaged together securely?

To ensure the individual products in a bundle are packaged securely, use appropriate packaging materials and techniques, such as bubble wrap, foam inserts, and sturdy boxes. Test the packaging by shaking it to ensure items don't shift or get damaged during shipping.


Q: What are Amazon Bundles?

A: Amazon Bundles are a collection of products that are grouped together to be sold as one product on the Amazon marketplace.


Q: Why should I create a bundle on Amazon?

A: Creating a bundle on Amazon can help increase your Average Order Value (AOV) and make more profit by combining complementary products.


Q: What kind of products can I bundle on Amazon?

A: Almost any type of product can be bundled on Amazon as long as they are complementary and can be sold together in one listing.


Q: How do I create a product bundle on Amazon?

A: To create a product bundle on Amazon, go to your Seller Central account and select "Create a new product listing". From there, select the primary product and add the complementary products to create your bundle.


Q: Can FBA sellers create bundles on Amazon?

A: Yes, FBA sellers can create bundles on Amazon and take advantage of the FBA program to keep the bundled products together in one shipment.


Q: Do I need a brand name for my bundle?

A: No, you do not need a brand name for your bundle, but having a specific name can help your bundle stand out and be more recognizable to potential buyers.


Q: Can I sell products that cannot be bundled on Amazon?

A: Yes, you can still sell individual products on Amazon even if they cannot be bundled with other products.


Q: Are there specific product categories that allow bundling on Amazon?

A: Most categories on Amazon allow bundling, but some restricted categories such as the video games category have specific guidelines for bundling.


Q: How do I determine the bundle price for my product listing?

A: To determine the bundle price for your product listing, calculate the total cost of the individual products and apply a discount to incentivize buyers to purchase the entire bundle. You can also use tools like SupplySpy to manage pricing for multiple products and suppliers.

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