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  • Writer's pictureBrian Cummings

Can I Open Multiple Amazon Seller Accounts in 2024?

Updated: Apr 8

Navigating the world of Amazon selling can bring a barrage of questions, particularly around maintaining multiple accounts. One important fact to remember is that each seller account must have a unique address and owner to abide by Amazon's policies.

This blog post will provide an in-depth look into whether one can hold multiple Amazon Seller accounts in 2024 and how to manage them efficiently while adhering to existing regulations.

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Advantages of multiple Amazon accounts

Having multiple Amazon seller accounts can offer several advantages for Amazon sellers like you. Here are some benefits to consider:

  • Expanding to different countries: With multiple accounts, you can easily sell your products in different marketplaces around the world, tapping into new customer bases and increasing your sales.

  • Managing different brands: If you have multiple brands or product lines, having separate accounts allows you to effectively manage and promote each brand individually, targeting specific customer demographics.

  • Selling in different product categories: By creating separate accounts for different product categories, you can optimize your listings and create a focused shopping experience for customers interested in those specific products.

  • Increased visibility and competitiveness: With multiple accounts, you can distribute your products across various platforms and increase your visibility among customers. This can help boost your sales and revenue by reaching a wider audience.

  • Flexibility in business operations: Having distinct accounts for separate businesses or manufactured products gives you the flexibility to customize your selling strategies based on the unique needs of each business or product line.

  • Protection against account suspension or closure: If one of your accounts faces any issues with policy violations or suspensions, having multiple accounts helps ensure that your other accounts remain unaffected, reducing the risk of losing all your selling privileges.

Disadvantages of multiple accounts

Opening multiple Amazon seller accounts can have its disadvantages. Here are some things to consider:

  • Increased complexity: Managing multiple accounts can be challenging and time-consuming. You'll need to handle different inventory, orders, and customer inquiries for each account separately.

  • Higher costs: Each account requires its own set of fees, including subscription fees and fulfillment fees. This means you'll incur additional expenses for each account you open.

  • Reputation management: If one of your accounts receives negative feedback or poor reviews, it may negatively impact your other accounts as well. Maintaining a good reputation across all accounts can be difficult.

  • Inventory allocation: Splitting inventory among multiple accounts can be tricky, especially if you stock products with limited availability. It's important to ensure proper inventory allocation to prevent running out of stock on any account.

  • Risk of suspension: Amazon closely monitors seller activity and may suspend or close multiple accounts if they suspect fraudulent or non-compliant behavior. Violations on one account could potentially affect all your other accounts.

  • Advertising limitations: Each account has its own advertising budget and limits, which means you may not be able to allocate sufficient resources to promote all your products effectively.

  • Legality concerns: While having multiple Amazon seller accounts is allowed under certain circumstances, it's essential to comply with Amazon's policies and guidelines regarding legitimate business needs.

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How to Open and Manage Multiple Amazon Seller Accounts

Steps to open multiple accounts

To open multiple Amazon seller accounts, follow these steps:

  1. Ensure you have a legitimate business need for opening additional accounts.

  2. Create a new email address for each account you want to open.

  3. Register a separate phone number for each account.

  4. Provide unique business information and addresses for each account.

  5. Set up a separate bank account for each account to receive payments.

  6. Complete the seller registration process for each new account.

  7. Familiarize yourself with Amazon's policies and guidelines to avoid any violations.

Things to keep in mind when creating multiple accounts

Here are some important things to keep in mind when creating multiple Amazon seller accounts:

  • Each account must have a unique address.

  • If opening a second account, it should be owned by a different person.

  • Separate bank accounts are required for each seller account.

  • Only operate multiple accounts if there is a legitimate business need.

  • Stay updated with the latest guidelines and policies from Amazon.

  • Be aware that policies regarding multiple accounts may change over time.

Efficient management strategies

Here are some efficient management strategies for handling multiple Amazon seller accounts:

  • Keep detailed records: Maintain separate records for each account, including financial information, inventory levels, and customer orders.

  • Use automation tools: Utilize software or tools that can help you streamline processes, such as inventory management systems and order fulfillment solutions.

  • Delegate tasks: If feasible, delegate certain responsibilities to a trusted team member who can handle specific tasks for each account, such as customer service or listing optimization.

  • Set clear goals: Establish specific goals for each account and regularly monitor performance metrics to ensure you're making progress towards your objectives.

  • Stay organized: Create a system to manage product listings, pricing strategies, and marketing campaigns across multiple accounts to avoid confusion or errors.

  • Monitor performance closely: Regularly review sales data, customer feedback, and any policy violations to identify areas of improvement and address any issues promptly.

  • Optimize product listings: Continuously optimize product listings by using relevant keywords, compelling descriptions, and high-quality images to increase visibility and sales potential.

  • Diversify your offerings: Explore different product categories or expand into new marketplaces to maximize sales opportunities across your various accounts.

  • Stay updated with policies: Keep yourself informed about Amazon's policies regarding multiple seller accounts to ensure compliance and prevent any potential penalties or account suspensions.

  • Seek professional advice if needed: If managing multiple accounts becomes overwhelming or complex, consider consulting with an Amazon expert or joining online communities where sellers share tips and best practices.

Did you know you can also use AI to help you manage your Amazon business? Check out our list of Top 10 AI tools for Amazon sellers here.

Amazon Policies and Detection of Multiple Accounts

Amazon's policies regarding multiple accounts are strict, and they actively enforce measures to detect and prevent sellers from operating more than one account.

Is it legal to have multiple accounts?

Having multiple Amazon seller accounts is legal and possible, but there are some important considerations to keep in mind. According to Amazon's policies, each seller is allowed to have only one account per marketplace unless they have a legitimate business need.

It means that you cannot simply create multiple accounts for personal reasons or to gain an unfair advantage. However, if you can demonstrate a legitimate business need, such as expanding to different countries or managing separate brands or product categories, it may be allowed.

Remember that each account must have a unique address and a separate bank account. You should also stay updated with the latest guidelines as Amazon's policies may change over time.

How will Amazon detect multiple accounts?

Amazon has systems in place to detect multiple accounts. If someone tries to create multiple accounts with the same address or other details, Amazon will catch it and may suspend or close the accounts.

They also require each account to have a unique bank account, so they can track if someone is trying to open multiple accounts under different names but using the same bank information.

It's important to follow Amazon's rules and not try to deceive them by creating multiple accounts.

Avoiding account suspension or closure

To avoid account suspension or closure on Amazon, here are some important things to keep in mind:

  • Follow Amazon's policies and guidelines: Make sure you understand and comply with all of Amazon's policies and guidelines regarding seller accounts, product listings, customer service, and any other requirements.

  • Maintain a high level of customer satisfaction: Provide excellent customer service, respond promptly to buyer inquiries or complaints, and ensure that your products meet the specified quality standards.

  • Monitor your performance metrics: Regularly check your account health dashboard and performance metrics to identify any issues or areas that need improvement. Take appropriate actions to address any problems promptly.

  • Be transparent and accurate with product information: Provide accurate product descriptions, images, pricing, and shipping details to prevent any misunderstandings or disputes with buyers.

  • Avoid suspicious activity: Do not engage in any fraudulent or manipulative practices such as fake reviews, bogus sales transactions, or artificially inflating your sales numbers.

  • Use caution when managing multiple accounts: If you have legitimate business needs for multiple accounts, make sure each account is operated independently with separate bank accounts and unique addresses. Comply with Amazon's policies regarding multiple accounts to avoid violating their terms of service.

  • Stay informed about policy updates: As Amazon's policies may change over time, stay updated by regularly reviewing the latest guidelines provided by Amazon. This will help you adapt your business practices accordingly and maintain compliance.


In conclusion, it is possible to have multiple Amazon Seller accounts in 2024 if there is a legitimate business need.

It's important to follow Amazon's policies and guidelines to avoid any account suspension or closure. Stay updated with the latest information regarding multiple seller accounts on Amazon to ensure compliance with their rules.

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1. Can I have multiple Amazon Seller accounts in 2024?

Yes, as long as you get Amazon's permission first. You would need to sell in a different category on the other related account. You can't sell the same products with multiple accounts.

2. How can I manage different businesses on Amazon without violating their policies?

If you need to manage different businesses on Amazon, and have different companies, this could fall under a "legitmate business need" to have multiple accounts. This allows you to operate separate businesses while staying within the platform's guidelines.


This article is for informational purposes only and is not intended to serve as legal advice. For accurate and compliant account setup, always consult Amazon's official policies and adhere to them when opening multiple seller accounts.

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