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  • Writer's pictureBrian Cummings

Amazon Account Health Assurance for Sellers: Preventing Sudden Deactivation or Account Suspension

Updated: Oct 25, 2023

Amazon Account Health Assurance Program: How Savvy Sellers Avoid Account Suspension or Deactivation

Have you ever found yourself worrying about your Amazon seller account's standing and the potential repercussions it could have on your business? If this resonates with you, then you're in for a revelation – the Amazon Account Health Assurance Program. This program is not only a shield but a beacon for sellers who have consistently shown exceptional performance. Its primary objective? To prevent any unwarranted account deactivations, providing you with a safety net that lets you navigate the e-commerce realm with greater confidence.

Intrigued? Let's delve into the finer details. Imagine a scenario where you can reallocate your time and energy, previously spent fretting over account status, into cultivating your business's growth. With the Amazon Account Health Assurance Program as your companion, you're free to dive into the nuances of product innovation, customer engagement, and market expansion. Your path to success becomes more illuminated, as you navigate e-commerce with renewed focus and determination.

Enrolling in this program is a seamless and straightforward process - ensuring that you can access its benefits without unnecessary hassles. Just a few simple steps and you're all set.

Are you ready to know more? Keep reading!

Looking for more tips for maintaining a smooth-running Amazon business? Learn how to keep track of your finances in our Amazon FBA Bookkeeping Tips!

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Key Takeaways

  • Amazon's Account Health Assurance Program is a new benefit for sellers that prevents account deactivation.

  • Enrolling in the program gives sellers peace of mind and allows them to focus on growing their business.

  • Sellers have access to account specialists who proactively resolve any issues that may arise.

  • This is program is open to Amazon sellers in the United States and Canada who have maintained an active Amazon account for at least one year, possess a professional selling plan, maintain good account health status, and sustain an Account Health Rating (AHR) score of 250 or higher for at least 6 months with no more than 10 days below the threshold. Additionally, sellers must provide a valid emergency contact number.

  • To enroll in the Amazon Account Health Assurance Program, eligible sellers can accept the invitation upon meeting criteria, leading to proactive account support and customized plans for improved account health.

What is Amazon Account Health Assurance for Sellers?

Amazon's Account Health Assurance Program is a new benefit for sellers that aims to prevent account deactivation and demonstrates Amazon's commitment to resolving issues.

New benefit for sellers

Amazon has rolled out the Account Health Assurance Program, a promising addition to its suite of tools for sellers. This game changer aims to address concerns arising from account health issues, allowing you the peace of mind to concentrate on your business activities.

Designed with your needs in mind, the program is available at no extra cost and helps prevent automatic account deactivation if your rating falls below Amazon's target. It brings a refreshing wave of support for professional selling partners who consistently maintain healthy accounts.

Your potential worries about summary deactivation are now well taken care of as this program makes every effort towards creating an environment that supports seller growth and success on the platform.

Moreover, it provides access to Account Health Specialists who can help resolve any emerging issues proactively – setting you pathways for seamless operations and growth in sales online on Amazon's platform.

Prevents account deactivation

The Account Health Assurance Program offered by Amazon is specifically designed to prevent

account deactivation for eligible sellers. This means that as a seller, you can have peace of mind knowing that your account will not be automatically deactivated if your Account Health rating falls below the healthy target.

By enrolling in this program, you are taking proactive steps to ensure the longevity and stability of your Amazon business.

Commitment to resolving issues

Amazon's Account Health Assurance Program demonstrates their commitment to resolving any issues

that may arise with sellers' accounts. They understand the importance of maintaining a healthy account and are dedicated to proactively addressing any performance or customer satisfaction concerns.

With this program, Amazon provides support and resources to help sellers improve their Account Health Rating and prevent automatic deactivation. They value sellers' success on their platform and strive to create a seller-friendly environment by offering this valuable program.

By actively monitoring your account, addressing any complaints or issues promptly, and following Amazon's policies and guidelines, you can work together with Amazon to maintain a healthy account status.

Loving this article? Learn more about other best practices to guide you toward your Amazon success! Click here to read our article about cash flow for Amazon sellers.

No More Sudden Account Suspensions: What Does This Mean For Sellers?

Account Health Assurance provides sellers with peace of mind, preventing sudden account suspensions or deactivations. In effect, this allows them to focus on growing their business while having access to account specialists who proactively resolve any issues that may arise.

Peace of mind

This valuable program ensures that sellers can focus on growing their business without the constant worry of account issues.

By maintaining a high Account Health Rating, sellers can avoid summary account deactivation and continue to thrive on Amazon's platform. With the support of the program, sellers can proactively address any account health issues and confidently navigate their selling journey with added peace of mind.

Ability to focus on business growth

With Amazon's Account Health Assurance Program, you can finally free up your time and energy to focus on growing your business.

By taking advantage of this valuable program, you'll have the support and resources needed to address any account health issues that may arise, allowing you to concentrate on boosting sales, targeting a wider customer base, and maximizing results with online reselling.

Access to account specialists

With Amazon's Account Health Assurance Program, you have access to dedicated account specialists who are there to support you. These specialists are experts in resolving account issues and can provide guidance on maintaining a healthy account.

Whether you have questions about your performance metrics or need assistance with addressing customer complaints, the account specialists will work closely with you to ensure proactive resolution of any issues that may arise.

They are an invaluable resource for sellers enrolled in the program, offering personalized support and helping you navigate through any challenges that could potentially impact your account health.

Proactive resolution of issues

The Account Health Assurance Program offers proactive resolution of issues to Amazon sellers. Instead of waiting for problems to arise, the program helps sellers identify and address potential account health issues before they become a problem.

By actively monitoring their account and taking action to resolve any customer complaints or performance issues, sellers can maintain a healthy Account Health Rating and avoid automatic deactivation.

This proactive approach allows sellers to stay ahead of any potential issues and ensures that their business can continue to thrive on Amazon's platform.

Who is Eligible for Account Health Assurance?

To participate in Account Health Assurance (AHA), sellers need to meet certain criteria:

  • Professional Sellers: The program is currently open to Professional Sellers operating in the United States and Canada.

  • Minimum Activity Requirement: Sellers must have an active Amazon account for a minimum of one year.

  • Professional Selling Plan: Eligible sellers must have a Professional selling plan, indicating a commitment to their e-commerce business.

  • Good Account Health Status: Sellers should maintain a favorable account health status, reflecting their adherence to Amazon's selling guidelines.

  • AHR Score Threshold: To qualify, sellers need to sustain an Account Health Rating (AHR) score of 250 or higher for a continuous span of at least 6 months.

  • AHR Score Fluctuation: During the eligibility period, sellers must ensure that their AHR score remains above 250 for the majority of days, with no more than 10 days falling below this threshold.

  • Emergency Contact: Sellers must provide a valid emergency contact number, ensuring swift communication in critical situations.

How sellers can enroll

Once a seller meets the criteria for Account Health Assurance, a series of steps are set in motion to ensure a smooth enrollment process:

  1. Notification and Status Update: Sellers who qualify will be promptly notified through an email communication. Additionally, their enrollment status will be readily visible on the Account Health page.

  2. Decision Time: Sellers have the discretion to choose their path. Upon notification, they can make an informed decision to either accept or decline the invitation to participate in the program.

  3. Acceptance and Customized Plan: Opting in brings forth a world of possibilities. Accepted participants will receive a personalized plan tailored to enhance their account health. This comprehensive plan may encompass actionable insights, including suggestions for optimizing product listings and effectively addressing customer feedback.

  4. Emergency Contact Information: In the instance that a seller fulfills the AHR score prerequisites but hasn't yet added an emergency contact number, Amazon has a solution. An email will be dispatched to the seller, indicating their eligibility. They will be kindly requested to furnish essential emergency contact information prior to official enrollment.

By seamlessly navigating these steps, qualifying sellers can unlock the full potential of the Account Health Assurance program, fostering a secure and prosperous seller journey within the dynamic realm of e-commerce.

Want to learn more about Amazon's other policies? Click here to learn why Amazon holds funds for 90 days.

Reaching out to an Account Health Specialist

If you need assistance with your Amazon account health, reaching out to an Account Health Specialist is easy. They are available to help you address any issues or concerns regarding your account.

You can contact them directly through the Account Health Dashboard, where you'll find a dedicated support channel for this program. The specialists will provide personalized guidance and support to help you maintain a healthy account and resolve any potential issues proactively.

They are there to ensure that you have peace of mind while focusing on growing your business on Amazon's platform. Don't hesitate to reach out if you need their expertise – they're here to assist you every step of the way.

Accounts Health Assurance Works for Good Amazon Sellers

The Amazon Account Health Assurance Program provides a shield against unwarranted setbacks, enabling sellers to channel their energy into growth, innovation, and customer satisfaction. As you embark on your journey, remember that this initiative not only secures your seller career but also stands as a testament to your dedication and success.

With eligibility criteria designed to encompass dedicated professionals, and an enrollment process that emphasizes choice and empowerment, the path to achieving and maintaining a healthy seller account has never been clearer. As you embrace the Amazon Account Health Assurance Program, you're not just signing up for protection; you're claiming the confidence to shape your destiny in the realm of e-commerce.

Enroll today and experience the benefits of this valuable program for yourself.


Q: What is Amazon's Account Health Assurance Program?

A: Amazon's Account Health Assurance Program is a service offered to eligible sellers on the platform that provides assistance and guidance in maintaining account health, resolving issues, and avoiding policy violations that lead to suspension.

Q: How does Amazon's Account Health Assurance Program benefit sellers?

A: By participating in Amazon's Account Health Assurance Program, sellers can receive proactive support from experts who help them identify potential risks to their accounts and provide guidance on consistently achieving a high account health, improving performance to avoid suspension or other negative impacts.

Q: Is participation in Amazon's Account Health Assurance Program mandatory for all sellers?

A: Participation in Amazon's Account Health Assurance Program is currently by invitation only, based on factors such as seller performance metrics and account history.

Q: Are there any fees associated with Amazon's Account Health Assurance Program?

A: There are no additional fees charged specifically for participating in Amazon's Account Health Assurance Program. However, standard selling fees still apply for products sold on the platform.

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