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  • Writer's pictureBrian Cummings

How to Sell Clothes on Amazon: Beginner's Guide

Updated: Apr 8

With millions of customers worldwide, Amazon provides a vast marketplace for clothing sellers. So if you're wondering about the possibility for huge profits in selling clothes - yes, there are many possibilities.

But before you start, it's essential to do your research and understand the platform's rules and regulations. Amazon has strict guidelines for product listings, including clothing items. You'll need to ensure that your products meet Amazon's requirements and that you're following their policies. Additionally, you'll need to consider factors such as pricing, shipping, and advertising to maximize your sales potential.

Overall, selling clothes on Amazon requires patience, dedication, and a willingness to learn and adapt to the platform's ever-changing rules and algorithms. If you have all that, then you're well on your way. Let's take the next steps and talk about the details, shall we?

Do you also need a detailed guide for selling wholesale on Amazon? Click here.

Or if you're ready to get started with our prep center services - click here to explore the details.

Clothing Specific Considerations

When selling clothing on Amazon, there are some specific considerations to keep in mind to ensure that your products are successful. Here are some key factors to consider:


One of the most important considerations when selling clothing on Amazon is size. It is important to provide diverse and accurate sizing information to customers to avoid returns and negative reviews. Be sure to measure your products carefully and provide detailed size charts in your product listings. It is also a good idea to include information about the fit of your products, such as whether they run large or small.


Color is another important consideration when selling clothing on Amazon. What colors do customers like? It's usually advisable to invest in the basics - neutral colors that work well in any season or anytime of the day. It is also important to accurately represent the colors of your products in your product listings to avoid confusion and disappointment from customers. Be sure to use high-quality images that accurately show the colors of your products. It is also a good idea to include a description of the colors in your product listings, such as the specific shade or hue.


The material of your clothing products is also an important consideration when selling on Amazon. What kind of material are your products made of? Cotton, silk, polyester, or linen? Are they of high quality or will they lose their shape easily? Be sure to accurately describe the materials used in your products in your product listings. It is also a good idea to include information about the care instructions for your products, such as whether they should be machine washed or dry cleaned.

Additionally, you will also need to familiarize yourself with Amazon's condition guidelines.Click here to read our article on this topic.

Pricing and Fees

When selling clothes on Amazon, it's important to understand the various fees and pricing structures involved. This will help you determine your margins and ensure that you're making a profit. Here are some of the key pricing and fees to keep in mind:


Before you start selling clothes on Amazon, it's important to understand your margins. This is the difference between the cost of the product and the price at which you sell it. You need to make sure that your margins are high enough to cover your costs and make a profit. When setting your prices, consider the cost of the product, shipping, and Amazon fees.

Referral Fee

Amazon charges a referral fee for each item sold. This fee is a percentage of the total transaction and varies by product category. For most clothing items, the referral fee is between 8% and 15%. You can use Amazon's referral fee calculator to determine the exact fee for your product.

FBA Fees

If you choose to use Amazon's Fulfillment by Amazon (FBA) service, you'll need to pay additional fees. These fees cover the cost of storing and shipping your products. The exact fees depend on the size and weight of your products. You can use Amazon's FBA fee calculator to determine the exact fees for your products.

Inventory Storage Fees

Amazon charges inventory storage fees for products stored in their warehouses. These fees are charged on a monthly basis and depend on the amount of space your products take up. It's important to keep track of your inventory levels and remove any slow-moving products to avoid excessive storage fees.

Creating Your Product Listings

When it comes to selling clothes on Amazon, creating a product listing is a crucial step. Your product listing should be informative, engaging, and persuasive enough to convince potential buyers to make a purchase. Here are some essential sub-sections to include in your product listing:

Product Description

Your product description should be clear, concise, and informative. It should accurately describe your product and highlight its unique features. Use bullet points to make it easier to read and understand. Be sure to include the following information:

  • Brand name

  • Product name

  • Material(s) used

  • Size(s) available

  • Color(s) available

  • Care instructions

  • Any other relevant details

Features and Benefits

In this section, you should highlight the features and benefits of your product. Features are the specific attributes of your product, while benefits are what the customer will gain from using your product. Use bullet points to make it easier to read and understand. Here are some examples:


  • Made with high-quality, breathable fabric

  • Four-way stretch for maximum comfort and flexibility

  • Reinforced seams for added durability


  • Keeps you cool and comfortable during workouts

  • Allows for a full range of motion

  • Lasts longer than other workout clothes

Product Images

Product images are crucial for selling clothes on Amazon. They should be high-quality, clear, and show the product from different angles. Be sure to include images of the front, back, and sides of the product. You should also consider including images of the product being worn to give customers a better idea of how it looks on. Here are some tips for taking great product images:

  • Use a white or neutral background

  • Use natural lighting or a lightbox

  • Show the product from different angles

  • Use a model to show how the product fits

By following these guidelines, you can create a compelling product listing that will help you sell your clothes on Amazon. Remember to be informative, engaging, and persuasive in your product description, highlight the features and benefits of your product, and use high-quality product images to showcase your product.

Interested in learning more optimization strategies that can help you sell more on Amazon? Read our article on effective SEO strategies here.

Customer Service and Returns

As an Amazon seller, providing excellent customer service is crucial to keeping your customers happy and coming back for more. Amazon has a reputation for excellent customer service, and you'll want to make sure that you're providing the same level of service to your customers.

If a customer has a question or concern about their order, it's important to respond quickly and professionally. You can use Amazon's messaging system to communicate with customers, and it's a good idea to set up email notifications so that you're alerted when a customer sends you a message.

When it comes to returns, Amazon has a clear policy that you'll need to follow. If a customer wants to return an item, they have 30 days from the date they received the item to initiate a return. If the item is valued at $35 or more, it must be returned using a trackable shipping method.

Once the item is returned, Amazon will evaluate it to determine if it can be resold. If it can be resold, it will be returned to your inventory for future sales. If it can't be resold, you may be charged a processing fee ranging from $2.12 to $3.41 per unit, depending on the size and weight of the item.

It's also important to note that apparel and shoes are subject to a processing fee after Amazon evaluates the return. This fee ranges from $2.12 to $3.41 per unit, depending on size and weight.

To avoid returns and unhappy customers, make sure your product listings are accurate and detailed. Include high-quality photos and detailed descriptions of the product, including materials, sizing information, and care instructions.

Overall, providing excellent customer service and following Amazon's return policy is key to building a successful clothing business on Amazon.

Expanding Your Amazon Business

Expanding your Amazon business can be a great way to increase your sales and reach more customers. Here are some ways to expand your business on Amazon:


If you sell handmade clothing, Amazon Handmade is a great platform to showcase your products. Amazon Handmade is a separate section of Amazon, dedicated to selling handmade products. To sell on Amazon Handmade, you need to apply and be approved by Amazon.

Once approved, you can create your own storefront and list your handmade clothing products. Amazon Handmade has a large customer base, so it's a great way to reach more customers and increase your sales.

Private Label

Private label clothing is a great way to differentiate your products from your competitors. With private label clothing, you can create your own brand and sell unique products that are not available anywhere else.

To sell private label clothing on Amazon, you need to find a manufacturer who can create your designs and produce your clothing. Once you have your products, you can list them on Amazon and start selling.

Private label clothing can be a profitable business, but it requires a lot of upfront investment and marketing efforts to build your brand.


Selling wholesale clothing on Amazon can be a great way to increase your sales and reach more customers. With wholesale clothing, you can buy products in bulk at a discounted price and sell them on Amazon at a higher price.

To sell wholesale clothing on Amazon, you need to find a supplier who can provide you with quality products at a competitive price. Once you have your products, you can list them on Amazon and start selling.


Remember, Amazon is a great platform for selling clothes because of its large customer base, easy-to-use interface, and reliable fulfillment services. However, it's important to be aware of the unique challenges that come with selling clothes online, such as high return rates and the inability for customers to try on items before purchasing.

Overall, selling clothes on Amazon can be a profitable and rewarding venture if you approach it with the right mindset and strategies. So what are you waiting for? Start exploring your options and take the first step towards becoming a successful Amazon clothing seller today!

Take the first step towards exceptional ecommerce prep – contact us here.

Frequently Asked Questions

1 - What are the best types of clothes to sell on Amazon?

The best types of clothes to sell on Amazon are those that have a high demand and low competition. It is recommended to research the Amazon Best Sellers list to find the top-selling clothing items. Clothing items that are popular in different seasons, such as winter coats or summer dresses, are also good options to consider.

2 - How do I create a clothing listing on Amazon?

To create a clothing listing on Amazon, you need to have a professional seller account. You can then go to the "Add a Product" page and select "Create a new product listing." You will need to provide details about the clothing item, such as the brand, size, color, and material. You will also need to upload high-quality images of the clothing item.

3 - Is it profitable to sell clothes on Amazon?

Yes, it can be profitable to sell clothes on Amazon. According to a recent study, 87% of Amazon's clothing sellers earn a profit. However, it is important to note that competition can be high, and you need to price your items competitively to make a profit.

4 - What are some tips for selling clothes on Amazon?

Some tips for selling clothes on Amazon include optimizing your product listing with keywords, providing detailed and accurate descriptions, offering competitive pricing, and providing excellent customer service. It is also important to have high-quality images of your clothing items and to respond promptly to customer inquiries.

5 - Can I sell used clothes on Amazon?

Yes, you can sell used clothes on Amazon. However, you need to make sure that the clothing items are in good condition and accurately described in the product listing. Amazon also has specific guidelines for selling used clothing items, such as requiring that they are cleaned and free of any defects.

6 - What fees does Amazon charge for selling clothes?

Amazon charges a referral fee and a variable closing fee for selling clothes. The referral fee is a percentage of the sale price and varies depending on the clothing category. The variable closing fee is a flat fee per item and also varies based on the clothing category. It is important to factor in these fees when pricing your clothing items on Amazon.

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