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  • Writer's pictureBrian Cummings

How to Use the Amazon Request a Review Button and Automate Amazon Reviews

Updated: Oct 25, 2023

Earning positive reviews on Amazon can be a game-changer for your business, but the process is often perplexing. Did you know that there's an official tool designed by Amazon called the 'Request a Review Button'? This guide will unpack how to effectively use this feature to get more customer feedback and boost your product rankings.

Ready to amplify your online reputation? Let's dive in!

By the way, if you need to download your Amazon reviews - this article lays down a step-by-step guide on how it's done.

Key Takeaways

  • Positive reviews on Amazon are crucial for driving sales, increasing revenue, and building customer trust.

  • The "Request a Review" button on Amazon provides an easy way for sellers to ask customers for feedback and product reviews.

  • Sellers can choose between manual review requests or automated tools like Helium 10 to streamline the process.

  • The Request a Review Button has limitations, such as only being available for orders after November 3, 2020 and being limited to one request per order. Alternative methods may be needed in some cases.

Why Amazon Sellers Need Reviews

Reviews are crucial for Amazon sellers as they play a vital role in driving sales and revenue, building customer trust, and influencing buying decisions.

Importance of reviews for sales and revenue

Reviews play a pivotal role in driving sales and increasing revenue for Amazon FBA sellers. They serve as powerful social proof that can directly influence a buyer's purchasing decision.

A product with numerous positive reviews tends to attract more potential buyers, thereby leading to higher conversion rates. Not only do they enhance the product’s credibility, but they also improve its ranking in search results on Amazon.

Furthermore, according to recent data, products with an average rating of four stars or above typically generate more sales than those without any reviews or low ratings. Therefore, it's crucial for sellers to actively seek customer feedback using tools such as the Amazon Request a Review Button.

Impact of reviews on customer trust and decision-making

Reviews play a crucial role in building customer trust and influencing their decision-making process. Research has shown that consumers rely heavily on product reviews when making purchasing decisions, with 91% of people aged 18-34 trusting online reviews as much as personal recommendations.

Positive reviews not only instill confidence in potential buyers but also serve as social proof of a product's quality and reliability. On the other hand, negative reviews can deter customers and lead to missed sales opportunities.

By leveraging the power of customer feedback, Amazon FBA sellers can establish credibility, increase sales, and stay ahead of the competition in the highly competitive eCommerce marketplace.

Did you also know that there is an Amazon Vine Program that can help you bump up the number of authentic reviews for your products? Read all about this program here.

How to Ask for a Review on Amazon

To ask for a review on Amazon, sellers can choose between the manual review request method or using automation tools to streamline the process.

Manual review request method

To request reviews manually on Amazon, sellers can use the "Request a Review" button found on the order details page. This feature allows sellers to send a polite email requesting feedback and product reviews from buyers.

It is a simple and direct method that helps sellers comply with Amazon's guidelines for communication with buyers. By using this manual review request method, sellers can reach out to customers individually and personalize their requests, increasing the likelihood of receiving valuable feedback and positive reviews.

The Request a Review button is available for all sellers and provides an easy way to engage with customers without relying on third-party software or tools.

Automation for review requests

One effective way for Amazon FBA sellers to streamline their review request process is through automation. By using third-party software or tools like Helium 10, sellers can automate the request for reviews, saving valuable time and effort.

These tools allow sellers to set up automated email campaigns that are sent out to customers after their purchase, requesting a review. Automation ensures that every customer has the opportunity to leave feedback without the seller having to manually reach out.

This not only increases the chances of receiving more reviews but also helps maintain compliance with Amazon's Communication Guidelines by ensuring that all requests follow a standardized format.

Benefits and Limitations of Amazon's "Request a Review" Button

The Request a Review Button on Amazon offers sellers the benefit of a simple and compliant way to request feedback and product reviews from buyers. However, it is important to note that there may be limitations to this feature, such as its manual nature and potential alternatives that sellers can explore for automation.

Ease of use and compliance with Amazon guidelines

The Amazon Request a Review Button is designed to be easy and user-friendly for sellers, making it a convenient tool for requesting reviews from buyers. With just a few simple clicks, you can send review requests directly through the platform without having to navigate outside of Amazon Seller Central.

This feature also ensures compliance with Amazon's guidelines, so you don't have to worry about violating any terms of service. By using the Request a Review Button, you can streamline your review request process and stay within Amazon's rules at the same time.

Potential limitations and alternatives

While the Amazon Request a Review Button is a convenient tool for soliciting reviews from customers, it does have potential limitations that sellers should be aware of. One limitation is that the button can only be used to request feedback and reviews for orders placed after November 3, 2020.

This means that if you have older orders that you'd like to request reviews for, you'll need to use alternative methods.

Another limitation is that the Request a Review Button can only be used once per order. This means that if a customer doesn't leave a review or feedback after your initial request, there's no way to send another reminder through the button itself.

In such cases, sellers may need to consider using other tactics or tools to encourage customers to leave reviews.

Fortunately, there are alternative methods available for requesting reviews on Amazon. Third-party software or tools like Helium 10 can automate the process of sending review requests and reminders to customers who have made purchases from you.

These tools provide more flexibility and allow sellers to follow up with customers multiple times if needed.


In conclusion, the Amazon Request a Review Button is a valuable tool for Amazon FBA sellers to collect feedback and product reviews from buyers. It offers a simple and compliant way to ask for reviews, enhancing sales and building customer trust.

While there are limitations to the button, such as its manual nature, sellers can still leverage automation tools like Helium 10 to streamline the process. By utilizing this ultimate guide and maximizing the benefits of the Request a Review Button, sellers can boost their success on Amazon's platform.

Learn more about AI tools that can help you scale your business. Read our article on top 10 AI tools for Amazon sellers here.


1. What is the Amazon Request a Review Button?

The Amazon Request a Review Button is a feature on the Amazon platform that allows sellers to easily request reviews from customers who have made purchases. It provides a convenient way for sellers to gather feedback and improve their reputation on the platform.

2. How do I access the Amazon Request a Review Button?

To access the Amazon Request a Review Button, log in to your seller account on Amazon. Go to your order details page and find the specific order for which you want to request a review. Click on the "Request a Review" button located next to the order details.

3. Can I use the Amazon Request a Review Button for all my orders?

Yes, you can use the Amazon Request a Review Button for all eligible orders within 30 days of purchase. However, it's important to note that not all buyers may receive your review request due to various factors, such as their email preferences or whether they have already left feedback.

4. Is it effective to use the Amazon Request a Review Button?

Using the Amazon Request A Review button can be an effective strategy to increase review ratings and enhance seller credibility. By proactively reaching out to customers, you are more likely to receive valuable feedback and positive reviews that can boost your sales performance and attract potential buyers.

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