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  • Writer's pictureBrian Cummings

How to Sell Supplements on Amazon: A Comprehensive Guide

Updated: 5 days ago

Selling supplements on Amazon can be a lucrative business opportunity. With millions of customers searching for health and wellness products on Amazon, the platform provides an excellent opportunity for supplement sellers to reach a wider audience and grow their business. However, getting started on Amazon can be a daunting task, and there are several requirements that supplement sellers must meet to sell their products on the platform.

To sell supplements on Amazon, you must first ensure that your products comply with all federal, state, and local laws, as well as Amazon's policies. This includes providing accurate nutritional labeling, ensuring that your products are safe for consumption, and meeting all other relevant regulations. You must also submit a qualified invoice from a manufacturer or distributor that meets Amazon's requirements, including being dated within 180 days of submitting your application and including your name and address that matches the information in your seller account.

Once you have met Amazon's requirements, you can start selling your supplements on the platform. However, competition can be fierce, so it is essential to develop a strong brand and marketing strategy to stand out in the crowded supplement market. This may include creating a unique image, name, and logo for your products, as well as developing effective pricing and sales strategies. By following these steps, you can successfully sell supplements on Amazon and take advantage of the platform's vast customer base.

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Understanding the Supplement Industry

Selling supplements on Amazon can be a lucrative business, but it's important to understand the industry before diving in. The supplement industry is a large and complex one, with a variety of products and regulations to consider. Here are some key things to keep in mind:

Types of Supplements

There are many different types of supplements, including vitamins, minerals, herbal supplements, and more. Each type of supplement has its own unique benefits and uses. For example, vitamins can help support overall health and wellness, while herbal supplements may be used to address specific health concerns.


The supplement industry is regulated by the FDA, but the regulations are not as strict as those for pharmaceuticals. This means that supplement manufacturers are responsible for ensuring the safety and efficacy of their products. However, the FDA does have the authority to take action against companies that make false or misleading claims about their products.

Health Claims

When selling supplements on Amazon, it's important to be careful about the health claims you make. The FDA has strict rules about the types of claims that can be made about supplements. For example, you cannot claim that a supplement can cure a disease or condition. Instead, you can only make claims about the supplement's effects on the body, such as supporting overall health or boosting energy levels.

Consumer Trust

Consumer trust is key in the supplement industry. Customers want to know that the products they are buying are safe and effective. As a seller, it's important to be transparent about the ingredients and manufacturing processes used to create your supplements. Providing detailed information and answering customer questions can help build trust and loyalty.


The supplement industry is highly competitive, with many different companies vying for customers' attention. To succeed on Amazon, it's important to differentiate your products from the competition. This can be done through pricing, marketing, and product quality.

By understanding the supplement industry, you can make informed decisions about selling supplements on Amazon. Keep these key points in mind as you navigate the world of dietary supplements and health products.

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Setting Up Your Amazon Seller Account

To start selling supplements on Amazon, you need to set up an Amazon Seller Account. There are two types of seller accounts: Individual and Professional. The Individual account is free to set up, but you will be charged $0.99 for each item you sell. On the other hand, the Professional account costs $39.99 per month, but you won't be charged for each item you sell.

If you plan to sell more than 40 items per month, we recommend setting up a Professional Seller Account. This account type also gives you access to additional features such as bulk listing and reporting tools.

To set up your Amazon Seller Account, follow these steps:

  1. Go to and click on the "Register Now" button.

  2. Enter your business information, including your business name, address, and phone number.

  3. Choose your selling plan.

  4. Provide your billing information.

  5. Verify your identity by providing your tax identification number and bank account information.

Once you have completed these steps, your Amazon Seller Account will be set up and you can start listing your supplement products for sale.

It's important to note that Amazon has strict guidelines for selling supplements. Before you start selling, make sure your products comply with Amazon's policies and regulations. You can find this information in the Amazon Seller Central under the "Policies and Agreements" section.

In addition, you should also consider enrolling in Amazon's Brand Registry program. This program helps protect your brand by giving you greater control over your product listings and intellectual property.

By setting up your Amazon Seller Account correctly and following Amazon's guidelines, you can start selling your supplements on one of the largest e-commerce platforms in the world.

Sourcing Your Supplements

When it comes to selling supplements on Amazon, sourcing high-quality products is crucial for building a successful business. Here are some tips to help you find the right supplements to sell on Amazon:

1. Choose a Reputable Brand or Manufacturer

One of the easiest ways to ensure that you are selling high-quality supplements is by choosing a reputable brand or manufacturer. Look for companies that have a good reputation in the industry and that use high-quality ingredients in their products. You can also check customer reviews to see what people are saying about the brand or manufacturer.

2. Consider Private Labeling

If you want to create your own brand of supplements, private labeling is a great option. This involves working with a supplement manufacturer to create your own unique formula and packaging. Private labeling allows you to differentiate yourself from other sellers on Amazon and can help you build a loyal customer base.

3. Work with a Supplement Manufacturer

If you don't want to create your own unique formula, working with a supplement manufacturer can be a good option. These companies specialize in creating high-quality supplements and can help you find the right products to sell on Amazon. When choosing a supplement manufacturer, make sure to do your research and choose a company that has a good reputation in the industry.

4. Consider Purchasing from a Wholesaler

Another option for sourcing supplements is to purchase them from a wholesaler. This can be a good option if you are just starting out and don't have the resources to work with a supplement manufacturer. When purchasing from a wholesaler, make sure to ask for samples and check the quality of the products before making a purchase.

In conclusion, sourcing high-quality supplements is crucial for building a successful business on Amazon. Whether you choose to work with a reputable brand or manufacturer, private label your own products, or purchase from a wholesaler, make sure to do your research and choose products that meet your standards for quality.

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Understanding Amazon's Product Listing Requirements

If you want to sell dietary supplements on Amazon, you need to ensure that your product listings meet Amazon's requirements. Here are some key points to keep in mind:

  • ASIN: You will need to create an Amazon Standard Identification Number (ASIN) for each of your products. This unique identifier helps Amazon to track your products and ensures that your customers can easily find and purchase them.

  • Product Listings: Your product listings need to be accurate and complete. This includes providing a detailed description of your product and its benefits, as well as an ingredient list and any identifying codes or certifications.

  • Detail Page: Your product detail page is where customers will go to learn more about your product and make a purchase. It is important that your detail page is well-designed and easy to navigate, with clear and concise information about your product.

  • Requirements: Amazon has specific requirements for dietary supplements, including labeling and packaging requirements. You will need to ensure that your products meet these requirements before you can sell them on Amazon.

  • Ingredient List: Your ingredient list must be accurate and complete, with all ingredients listed in descending order of weight. You must also include any allergen information and any relevant certifications or testing information.

By understanding Amazon's product listing requirements, you can ensure that your products are listed accurately and attractively on the platform. This can help to boost your sales and grow your business on Amazon.

Compliance with FDA and Local Laws

When selling supplements on Amazon, it is important to comply with all federal, state, and local laws. The Food and Drug Administration (FDA) regulates dietary supplements, and failure to comply with their regulations can result in serious consequences such as FDA recalls, FDA warning letters, or even legal action.

To ensure compliance with FDA regulations, you should consider the following steps:

  • FDA registration: All supplement manufacturers, packers, and distributors are required to register with the FDA. This can be done online through the FDA's website.

  • FDA approval: While dietary supplements do not require FDA approval before being marketed, certain ingredients may require premarket approval through a 510(k) premarket notification. It is important to check if any of the ingredients in your supplements require this approval.

  • FDA warning letters: The FDA can issue warning letters to companies that violate regulations. These letters are a serious matter and should be addressed promptly.

  • FDA recalls: The FDA can also issue recalls if a supplement is found to be unsafe or mislabeled. It is important to have a plan in place in case a recall is necessary.

  • Compliance checklist: The FDA provides a compliance checklist to help supplement companies ensure they are meeting all necessary regulations. It is important to review this checklist regularly to ensure ongoing compliance.

In addition to FDA regulations, it is important to comply with local laws. This may include obtaining necessary business licenses, complying with state labeling requirements, and following state-specific regulations.

Overall, compliance with FDA and local laws is crucial when selling supplements on Amazon. Failure to comply can result in serious consequences, so it is important to stay up-to-date on regulations and ensure ongoing compliance.

Packaging and Labeling Requirements

When it comes to selling supplements on Amazon, it's important to ensure that your products meet the packaging and labeling requirements set forth by the platform. These requirements are in place to ensure that customers receive accurate and helpful information about the products they are purchasing, and to maintain a high level of quality and safety for all supplements sold on the platform.

Packaging Requirements

All supplements sold on Amazon must be sealed in the original manufacturer's packaging and be new and unused. Additionally, supplements must clearly display identifying codes placed on the packaging by the manufacturer or distributor, such as matrix codes, lot numbers, or serial numbers. This helps to ensure that customers receive authentic products and can track the origin of the product if necessary.

Labeling Requirements

Dietary supplements must include English-language labels that list the product's name, total amount or quantity included, ingredients, Supplement Facts panel, and the name and address of either the packer, distributor, or original product manufacturer. The Supplement Facts panel must include information about the serving size, the number of servings per container, and the amount of each nutrient or ingredient per serving.

It's important to note that all products listed on Amazon must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings. For dietary supplements, this includes compliance with 21 CFR 101.36 - Nutritional Labeling of Dietary Supplements.

Controlled Substances

If you plan to sell supplements that contain controlled substances, such as certain types of herbs or botanicals, you must comply with all federal, state, and local laws regarding the sale and distribution of these substances. You may also be required to obtain special permits or licenses to sell these products. Be sure to research the laws and regulations in your area before listing any supplements that contain controlled substances on Amazon.

In summary, ensuring that your supplements meet Amazon's packaging and labeling requirements is crucial for maintaining a successful and compliant business on the platform. By following these guidelines, you can provide customers with accurate information about your products and maintain a high level of quality and safety for all supplements sold on Amazon.

Getting Approval to Sell Supplements on Amazon

Getting approved to sell supplements on Amazon can be a challenging process. Amazon has strict policies in place to ensure that only legitimate businesses sell supplements on its platform. To get approval to sell supplements on Amazon, you need to follow a few steps.

First, you need to set up your Professional Selling Account. This is one of the first hurdles to selling on Amazon. Getting approved to sell supplements is one of the toughest categories on Amazon. Therefore, you need to provide all the necessary information and documents to set up your account.

Next, you need to submit a qualified invoice to Amazon from a manufacturer or distributor. The document must meet the following requirements:

  • Dated within 180 days of submitting your application.

  • Includes your name and address, matching the information in your seller account.

  • Include the name and address of the manufacturer or distributor.

It is essential to ensure that your invoice meets these criteria. Failure to do so will result in your application being rejected.

Once you have submitted your application and qualified invoice, Amazon will review your application. The review process can take up to 30 days. During this time, Amazon will check that your business is legitimate and that you comply with its policies.

It is also important to note that Amazon has specific policies for selling supplements. You need to ensure that you comply with these policies. For instance, you need to provide accurate product information, including ingredients, dosage, and usage instructions. You also need to ensure that your products are safe and meet all applicable laws and regulations.

In conclusion, getting approval to sell supplements on Amazon requires careful planning and preparation. You need to ensure that you comply with Amazon's policies and provide accurate information and documents. By following these steps, you can increase your chances of getting approved to sell supplements on Amazon.

Using Fulfillment by Amazon (FBA)

If you're looking for a hassle-free way to sell supplements on Amazon, then Fulfillment by Amazon (FBA) is an excellent option. With FBA, you can store your private label Amazon vitamins and supplements at Amazon's warehouse. Each time you receive an order, Amazon will pick, pack, and ship the items directly to your customer. This saves you time and effort, as you don't need to handle the shipping and handling process yourself.

One of the primary benefits of using FBA is that it makes your products eligible for Prime shipping. This means that your customers can get free two-day shipping on your products if they're Amazon Prime members. This can be a significant selling point for your products, as customers are more likely to purchase items that offer fast and free shipping.

To use FBA, you'll need to create a professional seller account on Amazon. Once you've done that, you can add your products to the Amazon catalog and specify FBA inventory. Amazon will then take care of the rest, from storing your products to handling the shipping and handling process.

It's important to note that there are fees associated with using FBA. Amazon charges a fulfillment fee, which is based on the size and weight of your products. There's also a storage fee for keeping your products in Amazon's warehouse. However, these fees are often offset by the benefits of using FBA, such as the ability to offer Prime shipping.

Overall, if you're looking for a straightforward way to sell supplements on Amazon, then FBA is an excellent option to consider. With FBA, you can take advantage of Amazon's vast customer base and offer fast, reliable shipping to your customers.

Marketing Your Supplements

Once you have your supplements listed on Amazon, it's time to start marketing them. Here are a few ways you can promote your products and reach potential customers:

Optimize Your Product Listing

Make sure your product listing is optimized with relevant keywords to improve its visibility in Amazon search results. Use descriptive titles, bullet points, and product descriptions that highlight the benefits of your supplements and how they can help customers.

Use Email Marketing

Email marketing is a powerful tool for reaching out to customers and promoting your products. You can use email to announce new product launches, offer discounts, and share educational content related to your supplements.

Leverage Social Media

Social media platforms like Facebook and Instagram are great for building brand awareness and engaging with customers. Post photos and videos of your supplements, share customer reviews, and run social media campaigns to drive traffic to your Amazon listing.

Use PPC Advertising

Amazon's pay-per-click (PPC) advertising platform is a great way to get your products in front of potential customers. You can target specific keywords and bid on ad placements to increase visibility and drive sales.

Utilize Influencers

Partnering with influencers in your niche is a great way to reach new audiences and build credibility for your brand. Look for influencers with engaged followings and a strong presence on social media platforms like Instagram and YouTube.

Use A+ Content

A+ Content is a premium content feature on Amazon that allows you to create detailed product descriptions with enhanced images and videos. Use A+ Content to showcase the benefits of your supplements and provide customers with a more immersive shopping experience.

By implementing these marketing strategies, you can increase your visibility on Amazon and drive sales for your supplement products.

Understanding Amazon Fees

When selling supplements on Amazon, it's important to understand the fees involved. Amazon charges two types of fees: a referral fee and a fulfillment fee.

Referral Fee

The referral fee is a percentage of the sale price of the item and is charged on all items sold on Amazon. The referral fee for supplements is 15% for items priced above $10 and 8% for items priced below $10.

Fulfillment Fee

The fulfillment fee is charged when you use Amazon's fulfillment services. This fee covers the cost of picking, packing, and shipping your products. The fulfillment fee varies depending on the size and weight of the item.

When selling supplements on Amazon, it's important to factor in these fees when setting your prices. You should also consider the cost of manufacturing, packaging, and shipping your products.

To help you estimate your costs, Amazon provides a fee calculator that you can use to calculate the fees for your products. This tool takes into account the referral fee, fulfillment fee, and any other fees associated with selling on Amazon.

Keep in mind that Amazon fees can add up quickly, especially if you're selling a high volume of supplements. It's important to keep your costs low and your prices competitive to ensure that you can make a profit.

In summary, understanding Amazon fees is crucial when selling supplements on the platform. By factoring in the referral fee and fulfillment fee, you can set competitive prices and ensure that you're making a profit.

Monitoring Your Performance

Once you start selling supplements on Amazon, it's important to monitor your performance closely to ensure that you're meeting your goals and making a profit. Here are some key areas to focus on:


One of the most important metrics to track is your profits. This includes not only your revenue but also your expenses, such as Amazon fees, shipping costs, and product costs. By keeping a close eye on your profits, you can make informed decisions about pricing, promotions, and other strategies to increase your revenue and maximize your profits.


Another important aspect of monitoring your performance is keeping an eye on your competition. This includes not only other sellers of supplements but also other products that are similar to yours. By monitoring your competition, you can identify areas where you can differentiate yourself and stand out from the crowd. This might include offering unique product features, improving your customer service, or offering competitive pricing.


Ratings and reviews are also crucial to monitor, as they can have a significant impact on your sales. Positive ratings and reviews can help to build trust with potential customers and increase your visibility on Amazon. On the other hand, negative ratings and reviews can hurt your sales and damage your reputation. By monitoring your ratings and reviews closely, you can identify areas for improvement and take steps to address any issues that arise.

Overall, monitoring your performance is an essential part of selling supplements on Amazon. By keeping a close eye on your profits, competition, and ratings, you can make informed decisions and take action to improve your sales and grow your business.

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Frequently Asked Questions

How much does it cost to sell supplements on Amazon?

The cost of selling supplements on Amazon depends on the chosen selling plan. There are two options: the Individual plan, which costs $0.99 per item sold, and the Professional plan, priced at $39.99 per month with unlimited item sales. Additionally, Amazon charges a referral fee for each sale, irrespective of the plan selected. The referral fee varies based on the product category and the final sale price.

How to sell your supplements on Amazon?

Selling private label supplements on Amazon offers a lucrative opportunity, with the US supplement market expected to exceed $133 billion. To start, sign up for an Amazon seller account, choosing between individual and professional types. Professional accounts are necessary for Fulfillment by Amazon (FBA) status, unlocking Prime Shipping. Adhere to Amazon's detailed dietary supplements compliance checklist, covering packaging, labeling, detail page, and product ingredients. Secure FBA status through a gated approval process, submitting a qualified invoice, product photos, and additional documentation like a Certificate of Analysis or GMP Certificate. This compliance ensures eligibility for Prime Shipping, potentially boosting sales significantly.

How to start supplement brand on Amazon?

To launch a supplement brand on Amazon, create an Amazon seller account and choose the professional option for access to Fulfillment by Amazon (FBA) and Prime Shipping. Ensure your products adhere to Amazon's dietary supplements checklist, covering packaging, labeling, and ingredients. Consider applying for FBA and Prime Shipping, which requires a gated approval process involving submission of a qualified invoice, product photos, and documents like a Certificate of Analysis or GMP Certificate. Compliance with these regulations is essential for a successful launch on the platform.

Where can I sell unopened vitamins?

You can sell unopened vitamins on Amazon, eBay, or other online marketplaces. However, it is important to check the rules and regulations of each platform before listing your products for sale. Some marketplaces may require you to have a license or permit to sell vitamins.

Do you need a license to sell vitamins and supplements?

In the United States, you do not need a license to sell vitamins and supplements. However, you may need to register your business with the FDA and comply with their regulations. It is important to research and follow the laws and regulations in your country or state.

Is selling supplements profitable on Amazon?

Yes, selling supplements on Amazon can be profitable. However, it is important to do your research and plan your sales strategy carefully. Competition can be fierce, and you will need to differentiate your products from others on the market.

What are the requirements to sell on Amazon?

To sell on Amazon, you need to set up a professional seller account and provide information about your business, including your tax ID and bank account information. You also need to meet Amazon's performance requirements, such as maintaining a high level of customer satisfaction and timely order fulfillment.

How much does Amazon charge to sell supplements?

Amazon charges a referral fee for each item sold, which varies depending on the category. For supplements, the referral fee is typically 15% of the item's sale price. There may also be additional fees for storage, fulfillment, and advertising.

Does Amazon charge a $3000 fee to sell supplements?

The previous requirement of a $3000 fee for approval to sell dietary supplements on Amazon has been removed. Currently, sellers only need to comply with Amazon's Dietary Supplement Policy. Upon meeting these requirements and receiving approval, sellers can proceed to list their products and commence sales.

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