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  • Writer's pictureBrian Cummings

How to Resolve Amazon's Potential High Price Error Warnings

Updated: Oct 25, 2023

Is Amazon flagging your listings with potential high price error warnings? This common issue often confuses many Amazon FBA sellers, causing concern and even temporary product delisting.

Our definitive guide will equip you with simple steps to resolve these alerts efficiently and effectively. Prepare for a smooth selling journey as we transform confusion into clarity!

Are you also interested in repricing tools that can help you automate your pricing strategy? Click here to read our article on Amazon Repricing Tools and Strategy for 2023.

Or are you looking to maximize your business's value with eCommerce fulfillment? Explore our services.

Key Takeaways

  • Double - check your product's price to ensure it is not inadvertently priced too high.

  • Add a minimum and maximum price range for your product to avoid potential errors.

  • Adjust your price if necessary to meet Amazon's acceptable range and maintain competitiveness.

  • Open a support ticket with Amazon's seller support team for assistance troubleshooting the issue.

Understanding Amazon's Potential High Price Error Alerts

High pricing errors can occur on Amazon for various reasons, such as input mistakes or technical glitches, and Amazon has measures in place to identify potential high price errors.



Why do high pricing errors occur?

High pricing errors typically occur in Amazon's seller central for a variety of reasons. Generally, these warnings are triggered when the system perceives that the price set by a seller is significantly higher than the average market price or exceeds Amazon's predefined limits.

It could be due to an unintentional mistake made by sellers while entering the price, wrong settings on auto-repricing tools, or even severe fluctuations in currency exchange rates affecting international listings.

These error alerts also indicate potential violations of legal norms and compliance issues as well as deviations from Amazon’s Marketplace Fair Pricing Policy which aims to maintain customer trust and promote fair competition among sellers on its platform.

Consequently, such flagged listings may lead to deactivation until appropriately addressed by the seller.

How does Amazon identify potential high price errors?

Amazon identifies potential high price errors through various methods and algorithms. They analyze the pricing of products listed on their platform and compare them to market standards and historical data.

This helps them identify listings that are significantly higher in price compared to similar products. Additionally, Amazon also takes into consideration legal or compliance issues and its Marketplace Fair Pricing Policy when detecting potential errors in pricing.

If a listing is flagged as a potential high pricing error, it means that the price needs to be reduced in order to comply with Amazon's guidelines and provide fair prices for customers.

Are you interested to know more ways to avoid sudden and unwarranted suspensions of your Amazon listings? Read our article on Amazon Account Health Assurance here.

Steps to Resolve Amazon's Potential High Price Error Alerts

To resolve Amazon's potential high price error alerts, follow these steps: double check your price, add a minimum and maximum price range, adjust your price if necessary, open a support ticket for assistance, and escalate the case to a supervisor if needed.



Double check your price

To resolve Amazon's potential high price error warnings, the first step is to double-check the price of your product listed on Amazon. It is important to ensure that you have not inadvertently priced your product too high, which could lead to customers being discouraged from purchasing.

By carefully reviewing and verifying your pricing, you can identify any mistakes or discrepancies that may have triggered the high price error alert from Amazon. This simple step can help you quickly address and resolve potential pricing issues on the platform.

Add a minimum and maximum price

To address Amazon's potential high price error alerts, one effective solution is to add a minimum and maximum price for your product. By setting a range of acceptable prices, you can ensure that your listing falls within the desired price range and avoid any potential errors.

This allows flexibility in pricing while also providing a safeguard against accidentally listing the product at an excessively high or low price. By adding these limits to your pricing strategy, you can help prevent future warnings from Amazon and maintain control over the pricing of your products on their platform.

Adjust your price

One of the steps you can take to resolve potential high price error alerts on Amazon is to adjust your price. If you receive a warning about a high pricing error, it means that your product is listed at a price considered too high by Amazon's algorithms.

To address this, you should consider lowering your price to meet the acceptable range determined by Amazon. By adjusting your price accordingly, you can ensure that your listing remains active and visible to potential customers.

It's important to regularly monitor and adjust your prices as needed to avoid any potential pricing errors and maintain competitiveness in the marketplace.

Open a support ticket

If you're still stumped on how to resolve Amazon's potential high price error warnings, one effective step is to open a support ticket. By reaching out to Amazon's seller support team, you can get direct assistance in troubleshooting the issue and finding a solution.

They have the expertise and resources to guide you through the process and help resolve any pricing discrepancies or errors that may have triggered the warning. This proactive approach allows you to address the problem directly with Amazon's support team, ensuring a timely resolution and minimizing any negative impact on your listings.

Escalate the case to a supervisor

If you have followed all the steps mentioned earlier and are still unable to resolve Amazon's potential high price error warning, it may be time to escalate the case to a supervisor.

Contacting a supervisor can help provide further guidance and support in resolving the issue. Explain the situation clearly and provide any relevant information or evidence that can help facilitate a resolution.

Supervisors have more authority and resources to assist with intricate pricing issues, so escalating the case can increase your chances of finding a satisfactory solution.

Additional Tips for Dealing with High Price Error Alerts

- Check for MSKU glitches: Make sure there are no technical issues with your product's MSKU that may be causing the high price error alerts.

- Lower your price and move on: If all else fails, consider temporarily lowering your price to eliminate the potential high pricing error alert.



Check for MSKU glitches

One important step to take when resolving Amazon's potential high price error warnings is to check for MSKU glitches. MSKU, or Merchant Stock Keeping Unit, refers to the unique identifier for a product listed on Amazon.

Sometimes, there can be technical glitches that cause issues with the MSKU, leading to incorrect pricing information or errors in the system. By checking for these glitches and ensuring that your products have accurate and updated MSKUs, you can help prevent potential high price error alerts on Amazon.

This will help maintain a smooth selling experience and avoid any unnecessary suspensions or disruptions in your listings.

Lower your price and move on

One effective strategy for resolving Amazon's potential high price error warnings is to lower your price and move on. If you receive an alert indicating that your listing may be priced too high, it's important to take swift action.

Lowering your price can help ensure that your product remains competitive in the marketplace and prevents potential customers from being deterred by a higher-than-average price. By adjusting your pricing accordingly, you can address Amazon's concerns and potentially resolve the issue quickly.

Conclusion

In conclusion, resolving Amazon's potential high price error warnings requires careful attention to pricing details. By double-checking prices, setting a minimum and maximum range, and making necessary adjustments, sellers can effectively address these alerts.

Additionally, promptly opening support tickets and escalating cases when needed can help expedite the resolution process. With these strategies in place, Amazon FBA sellers can confidently navigate and resolve potential high price error warnings on the platform.

Stranded inventory could be another issue that restricts your selling privileges on Amazon. Read our article on Amazon stranded inventory here.

Want efficient eCommerce fulfillment? Get in touch.

FAQs

1. What are Amazon's potential high price error warnings?

Amazon's potential high price error warnings are alerts that the prices listed for your products on the platform may be higher than what customers typically expect or are willing to pay. These warnings serve as a reminder to review and potentially adjust your pricing strategy.

2. How can I resolve Amazon's potential high price error warnings?

To resolve Amazon's potential high price error warnings, you can consider conducting market research to understand the average prices of similar products, analyzing customer feedback regarding pricing, adjusting your pricing strategy accordingly, and monitoring sales performance to ensure competitiveness.

3. Will resolving these warnings improve my product's visibility and sales on Amazon?

While resolving Amazon's potential high price error warnings may not directly improve your product's visibility or sales, it can help ensure that your pricing aligns with customer expectations and increases the likelihood of attracting more potential buyers who perceive value in your offerings.

4. Can I ignore Amazon's potential high price error warnings?

It is generally not recommended to ignore Amazon's potential high price error warnings as they indicate a discrepancy between your listed prices and market norms. Ignoring these warnings may result in reduced visibility, lower conversion rates, or negative customer experiences due to perceived overpricing.

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