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  • Writer's pictureBrian Cummings

How to Utilize Amazon Posts for Improved Brand Discovery

Updated: Apr 8

Are you an Amazon seller struggling to improve your brand visibility? Here's a fascinating fact: according to Amazon, using their feature called Posts can lead to a 26% increase in brand awareness.

This blog is designed to teach you how to fully utilize Amazon Posts, enabling you not only better present your products but also effectively share your unique brand story. Get ready - it's time for your brand to roar on the biggest e-commerce platform!

Are you looking for the details of our prep center services and pricing? Click here.

What is Amazon Posts?

Amazon Posts is a feature on Amazon that allows eligible sellers to create curated, scrollable feeds of their products and brand content.

Want to analyze and outrank the competition? Find out what the others are doing through the Amazon Competitor Analysis Guide.


Selling on Amazon becomes easy when you have a registered brand. To use Amazon Posts, your brand must be registered with Amazon's Brand Registry. This is the first step to share your unique story and product images.

It's not hard to join! Start by giving all the needed details about your brand to Amazon. They will check it all out before they say yes or no. Make sure you answer fast if they ask for more detail or need any help.


Using Amazon Posts has several benefits for Amazon sellers:

  1. Increased Brand Awareness: Amazon Posts allows you to showcase your brand and products to a wider audience, increasing brand recognition and familiarity.

  2. Improved Engagement: By sharing lifestyle images and product-related content, you can engage with potential customers and build a stronger connection with them.

  3. Higher Conversion Rates: Grabbing the attention of potential customers through visually appealing posts can lead to more conversions and sales.

  4. More Traffic to Product Pages: By linking your posts directly to your product pages, you can drive more traffic and increase the chances of making sales.

  5. Enhanced Product Discoverability: By utilizing Amazon Posts, your products become more discoverable to shoppers who are actively looking for similar items.

  6. Performance Analytics: Amazon provides performance analytics for your posts, allowing you to track views, clicks, and engagement metrics to optimize your marketing strategies.

Placement on Amazon

When using Amazon Posts, your posts will be displayed in various placements throughout the Amazon platform. This includes the feeds on product detail pages, related category pages, and even on desktop and mobile search results.

By having your posts appear in these prominent locations, you can increase your brand visibility and reach a wider audience of potential customers. It's important to optimize your posts with compelling visuals and informative content to grab attention and drive engagement.

With strategic placement on Amazon, you have the opportunity to showcase your products to interested shoppers and improve brand discovery.

You might also want to explore our Amazon Brand Story guidelines - and go from good to unforgettable.

How to Set Up and Use Amazon Posts

To set up and use Amazon Posts, start by creating a brand profile and then upload eye-catching images and write compelling text to engage your target audience.

Creating a brand profile

To create a brand profile on Amazon Posts, you need to click the Brand home icon in the advertising console. This will take you to the brand profile information page where you can fill in all the necessary details.

Make sure your brand profile is engaging and attractive by showcasing your products and highlighting their features and benefits. Tell your brand story, demonstrate how your products work, and provide helpful information to potential customers.

By creating an appealing brand profile on Amazon Posts, you can increase the visibility of your brand and attract more customers to discover your products.

Uploading images and writing text

To make the most of Amazon Posts, it's important to create eye-catching posts that grab the attention of potential customers. When uploading images, choose high-quality photos that showcase your products in a visually appealing way.

Remember to use lifestyle images that show how your products can be used or enjoyed by customers. In terms of writing text, keep it concise and engaging. Use keywords relevant to your product and include any key features or benefits you want to highlight.

Additionally, consider telling a compelling story about your brand to connect with customers on an emotional level. By combining attractive visuals with well-written content, you can create engaging Amazon Posts that help improve brand discovery and increase customer engagement.

Best practices for creating engaging posts

To create engaging posts on Amazon Posts and increase brand discovery, follow these best practices:

  • Use high-quality images: Capture the attention of potential customers with clear and visually appealing images that showcase your products in the best light.

  • Tell a story: Engage your audience by sharing stories about your brand, highlighting the unique features or benefits of your products, and creating a connection with potential buyers.

  • Provide helpful information: Educate your audience by sharing useful details about your products, such as how they can be used or what sets them apart from others in the market.

  • Be consistent: Regularly update your Amazon Posts feed with fresh content to keep customers interested and coming back for more.

  • Cross-promote on social media: Share links to your Amazon Posts on other social media platforms to drive more traffic and increase brand visibility across multiple channels.

Maximizing Brand Discovery with Amazon Posts

Maximize brand discovery and increase product visibility with Amazon Posts, improving conversion rates, generating more traffic to product pages, and using performance analytics to optimize your marketing strategies.

Read on for effective ways to utilize Amazon Posts for improved brand recognition and reach:

Increasing brand awareness

To increase brand awareness on Amazon, utilizing Amazon Posts is a great strategy. By sharing lifestyle images and compelling content about your products, you can grab the attention of potential customers and make them more familiar with your brand.

Improving conversion rates

To improve your conversion rates on Amazon, utilizing Amazon Posts can be a highly effective strategy. By creating engaging and visually appealing posts, you can capture the attention of potential customers and increase their likelihood of making a purchase.

The key is to showcase your products in action and highlight their unique features and benefits.

By providing valuable information and demonstrating how your products solve customer problems, you can build trust and encourage more conversions. So make sure to optimize your posts with compelling visuals, persuasive text, and clear calls-to-action to drive sales on the platform.

Generating more traffic to product pages

Using Amazon Posts is a great way to generate more traffic to your product pages. When you create engaging posts with attractive images and compelling text, potential customers will be drawn to click on your posts and visit your product pages.

By showcasing the features and benefits of your products in a visually appealing way, you can grab their attention and increase their interest in purchasing from you.

Improving product discoverability

To improve the discoverability of your products on Amazon, utilizing Amazon Posts is a great strategy. By posting attractive lifestyle images and engaging content about your products, you can grab the attention of potential customers.

This will help you reach a wider audience and increase visibility on the platform, ultimately improving product discovery for your brand.

Using performance analytics

To make the most of Amazon Posts, it's important to use performance analytics. These analytics provide valuable insights into how well your posts are performing and help you understand what resonates with your audience.

By analyzing data like engagement rates, click-through rates, and conversion rates, you can

determine which types of posts are driving the most traffic and generating the highest conversions.

This information allows you to optimize your marketing strategies and create more effective content that will improve brand discovery on Amazon. So be sure to regularly review and analyze your performance analytics to continuously enhance your post strategy.

Take Advantage of Amazon Posts ASAP

In conclusion, Amazon Posts is a powerful tool for Amazon sellers to improve brand discovery. By utilizing this feature, brands can increase their visibility and engage with potential customers through captivating visual content.

With its ability to enhance brand awareness, drive sales, and reach a wider audience, Amazon Posts should be an essential part of every seller's marketing strategy. Start using Amazon Posts today to make your brand stand out in the competitive online marketplace.

Don't forget the Amazon Choice Badge to get even more visibility. Check out our step-by-step guide.

If you're ready to start the conversation about enhancing your ecommerce prep – click here.


What are posts in Amazon?

Amazon Posts is a feature on Amazon that allows brands to create shoppable content, such as images and videos, to showcase their products. By utilizing Amazon Posts, brands can increase their visibility and attract more customers.

Where do you find Amazon posts?

All posts from a brand will appear on that brand's feed. Additionally, shoppers may come across these Amazon Posts on product detail pages, within feeds based on specific categories, and in feeds featuring related products.

How do I get more reach on Amazon posts?

Showcase how your product integrates into a lifestyle or serves a particular purpose. Help customers visualize their life enhanced by your product and brand. Keep in mind that over 90% of customers who view posts do so on mobile devices, so tailor your presentation accordingly.

How do I set up Amazon Posts for my brand?

To set up Amazon Posts for your brand, you need to have a registered Brand Registry account with Amazon. Once registered, you can create engaging posts by uploading product images or videos through the Manage Your Posts tool in Seller Central.

Can I measure the success of my Amazon Post campaigns?

Yes, you can track the performance of your Amazon Post campaigns by using metrics provided in your Seller Central account. These metrics include impressions (number of times your post has been seen), engagements (clicks on your post), and detail page views (visits to product pages).

Are there any best practices for creating effective Amazon Posts?

To create effective Amazon Posts, it's important to use high-quality visuals that highlight your products' features and benefits. Including informative captions with relevant keywords can also help improve discoverability. Regularly updating your posts with new content will keep them fresh and engaging for shoppers browsing on the platform.

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