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  • Writer's pictureBrian Cummings

How to Change Your Shopify Store Name and Domain

Thinking of giving your Shopify store a new name or domain? It's like giving your online shop a fresh coat of paint!

Sometimes, a change is just what you need to attract more customers and keep things exciting. But where do you start, and what do you need to know? 

Changing your store name and domain can seem tricky. Don't worry. We've got a complete guide to walk you through it step by step.

Keep reading to learn how to make the change smoothly and get your shop shining with a new identity.

Key Takeaways

  • You can change your Shopify store name in the 'Settings' tab under 'General', and then save your new name.

  • To update your domain, go to 'Online Store', click 'Domains,' manage domains, and set a new primary domain.

  • Changing your store name or domain may affect SEO; set up 301 redirects and update content to maintain rankings.

  • There are many reasons for changing your store's name, such as rebranding, expanding business, or correcting a misleading name.

  • You can alter your Shopify store's name whenever required, but do it wisely to avoid confusing customers and hurting SEO.

The Difference Between Shopify Store Name and Domain

Your store name is your shop’s identity within Shopify. It's how you and your customers will refer to your business on the platform.

It appears in areas like your dashboard and notifications. Meanwhile, a domain is the website address people type in their browsers to reach your online store. This can be a custom domain that you purchase or one that includes '' if you stick with the free version provided by Shopify.

Changing these two aspects of your shop involves separate steps, but both are crucial for establishing a strong online presence.

Your store name plays into how memorable and recognizable your brand is, while the right domain makes it easy for shoppers to find you online. For example, you might want an update if there’s been a change in products or direction.

Updating either doesn't have to be complicated; however, considering their importance should prompt thoughtful consideration before doing so.

Reasons for Changing Your Shopify Store Name

Some reasons to change your Shopify store name include rebranding or brand overhauls, expanding your business, acquiring another store, or updating a misleading name. Each scenario may require a different approach to changing your store's name and domain.

Rebranding or Brand Overhauls

Consider rebranding to update your store's image or target a new market. Changing your Shopify store name and domain can help align with the new brand identity or focus.

This may involve changing not only the visual aspects but also your business's core values and messaging.

Updating your store's name and domain is essential for a significant brand overhaul. This process signals to customers that something new is happening, generating curiosity and potential interest in what you offer.

Expanding Your Business

You may need to update your Shopify store name and domain to expand your business. This can reflect the growth and evolution of your brand, making it easier for customers to find and identify with your business as it expands.

By customizing your domain, you can create a stronger online presence that aligns with the new direction of your growing business. A clear and relevant store name will help potential customers understand what products or services you offer, enhancing their experience on your website.

With a broader product range or target audience in mind when expanding, a strategic change in the store name can attract new customers interested in these offerings.

Additionally, updating the domain to match this expansion ensures potential clients can easily locate your online store among competitors offering similar products or services.

Acquiring Another Store

When acquiring another store, you might need to change your Shopify store name and domain to align with the new acquisition. This process involves updating your online store identity and modifying your primary domain to reflect the expansion of your business.

It's essential to ensure a seamless transition for existing customers while effectively integrating the acquired store into your brand.

Updating a Misleading Name

If your current store name no longer accurately reflects the products or services you offer, updating it can help to align your branding with what you provide. This could be due to a change in your product line, target market, or business focus.

Choosing a store name that better represents your offerings can improve customer understanding and attract the right audience.

Consider if potential customers might misunderstand or overlook your store based on its current name.

A misleading name could create confusion and misaligned expectations. Updating it to reflect what you offer more accurately can enhance clarity and ensure that visitors are more likely to recognize the relevance of your products or services at first glance.

Thinking of expanding your store on Amazon? Read our guide to learn the pros and cons of selling on Shopify vs. Amazon.

Step-By-Step Guide on How to Change Your Shopify Store Name and Domain

Remember that changing your store name and domain may impact SEO, so follow best practices for maintaining search rankings.

How to Change Your Store Name

To change your store name on Shopify, follow these simple steps:

  1. Log in to your Shopify account and go to the "Settings" tab.

  2. Click on "General" and find the "Store details" section.

  3. Locate the "Store name" field and enter the new name for your store.

  4. Save your changes by clicking on the "Save" button at the bottom of the page.

  5. After saving, your store's new name will be updated across all website areas.

How to Change Your Store Domain

To change your store domain on Shopify, follow these steps:

  1. Log in to your Shopify admin panel.

  2. From the Sales Channels menu, select Online Store.

  3. Click on Domains and then Manage Domains.

  4. Choose the domain you want to change and click on Change Primary Domain.

  5. Select the new primary domain from the drop-down menu.

  6. Click Save to confirm the changes.

  7. Review any impact on your SEO rankings and make necessary adjustments.

Impact of Change on SEO

Changing your Shopify store name and domain can significantly impact your SEO. Modifying your store name and domain affects the keywords associated with your business.

This alteration also influences the indexing of your website by search engines, potentially impacting your ranking in search results.

Your SEO rankings may fluctuate after altering your store name and domain. It's crucial to update all instances of the previous store name and domain across social media platforms, backlinks, and other websites to maintain consistent branding signals for search engines.

Tips for Maintaining SEO

To maintain SEO when changing your Shopify store name and domain, consider the following:

  • Update Your Website’s Content: Ensure that all your web pages, including product listings and blog posts, reflect the new store name and domain for consistency.

  • Redirect Old URLs: Set up 301 redirects from the old domain to the new one to preserve search rankings and ensure a seamless user experience.

  • Submit Updated Sitemap to Search Engines: Notify search engines of the changes by submitting an updated sitemap to help them crawl and index your new URLs.

  • Monitor Search Console for Errors: Keep an eye on Google Search Console for any crawl errors or issues related to the domain change and address them promptly.

  • Update External Links: Reach out to any external websites linking to your old domain and request them to update their links to your new domain for better SEO performance.

  • Inform Google My Business: If you have a physical store associated with your Shopify store, update the information on Google My Business to reflect the new name and domain for local SEO purposes.

  • Monitor Keyword Performance: Track your keywords' performance after the change using tools like Google Analytics and adjust your SEO strategy accordingly.


Changing your Shopify store name and domain is essential for rebranding or expanding your business. You can easily update your store name and domain by following simple steps provided by Shopify.

Consider the impact on SEO rankings and take necessary measures to maintain search visibility. Now you're ready to refresh your online identity with a new store name and domain, paving the way for growth and success!

As you refresh your Shopify store with a new name and domain, ensure seamless customer service with our expert Shopify 3PL services, perfect for growing your rebranded business.

FAQs on Changing Your Shopify Store Name and Domain

1. How do you change the title of a Shopify store?

To change the title of your Shopify store, go to your Shopify admin dashboard, then click on 'Settings' at the bottom left. Choose 'General' and enter your new store name in the 'Store name' field. Remember to click 'Save' to apply the changes.

2. How many times can I change my Shopify store name?

You can change your Shopify store name as many times as you want. There are no limits to the number of times you can change it.

3. Can I have 2 stores on my Shopify account?

No, you cannot have multiple stores under a single Shopify account. Each store requires its own unique Shopify account and separate login credentials.

4. Can two Shopify stores have the same name?

No, Shopify does not allow two stores to share the same '' URL. However, if you are using custom domains, two stores can technically have the same storefront name displayed to customers, but their URLs must still be unique.

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