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  • Writer's pictureBrian Cummings

How to Change Your Amazon Seller Store Name: Step-by-Step Guide

Updated: Nov 1, 2023

Changing your Amazon seller store name is an important step in branding your business and making it easier for customers to find you. Whether you're rebranding or just want to update your store name, the process is straightforward and can be done in just a few steps. In this article, we'll guide you through the process of changing your Amazon seller store name.


Keep in mind that Amazon has certain guidelines for store names, so make sure your new name complies with their policies. Additionally, it may take up to 24 hours for your new store name to appear on Amazon's platform. With the steps and considerations to be discussed in this article, you can confidently change your Amazon seller store name and continue building your brand on the platform. Let’s begin.


By the way - if you like this article, you'll also enjoy our article on the Amazon Brand Story Guidelines for Sellers!


Ready to make an informed decision about your business's future? Check out our services and pricing.


Why is your Amazon Store Name Important?

When it comes to setting up your Amazon store, choosing the right name is crucial. Your store name plays a vital role in branding and identity, impacts your SEO and search engine rankings, and influences potential customers. In this section, we'll take a closer look at each of these factors and why they matter.


Role in Branding and Identity

Your Amazon store name is a significant part of your brand identity. It's the first thing customers see when they come across your store, and it sets the tone for their entire shopping experience. A well-chosen store name can help you stand out from the competition and create a strong brand image. It can also make it easier for customers to remember your store and recommend it to others.


Impact on SEO and Search Engines

Your Amazon store name can also significantly impact your SEO and search engine rankings. When customers search for products on Amazon, the search engine algorithm takes various factors into account, including your store name. A relevant and keyword-rich store name can improve your chances of ranking higher in search results and attracting more customers.


Influence on Potential Customers

Finally, your Amazon store name can influence potential customers' decision-making process. A catchy and memorable store name can pique their interest and encourage them to explore your products further. On the other hand, a poorly chosen store name can make them skeptical of your brand and turn them away.


Feeling in the dark about what works with SEO? Check out our Effective Amazon SEO Strategies and outrank your competitors this 2023.


Preparation: Things to Do Before the Name Change

Before changing your Amazon seller store name, there are a few things you need to consider to ensure a smooth transition. Here are some important steps you should take before making the change.


Check Name Availability

The first step is to check if the new name you want to use is available. You can do this by using Amazon's name availability checker. Simply log in to your Amazon seller account, go to the "Settings" tab, and click on "Account Info." From there, you can select "Your Seller Profile" and then "Edit" to change your store name. Amazon will let you know if the name is available or not.


Consider Trademark Laws

It's important to consider trademark laws before changing your store name. You don't want to use a name that is already trademarked by another company. Doing so could result in legal issues and damage to your brand reputation. It's recommended that you conduct a search on the United States Patent and Trademark Office (USPTO) website to ensure that your new name is not already trademarked.


Ensure Professionalism

Your Amazon store name should be appropriate and professional. It's important to choose a name that accurately represents your brand and the products you sell. Avoid using names that are offensive or inappropriate. Your store name should be easy to remember and easy to spell. It's also a good idea to choose a name that is unique and stands out from your competitors.


By taking these steps, you can ensure that your new Amazon seller store name is appropriate, professional, and legally compliant.


Step-by-Step Guide to Change Amazon Seller Store Name

If you're looking to change your Amazon Seller Store Name, you've come to the right place. In this guide, we'll walk you through the process step-by-step.

  1. Access Seller Central Account: The first step is to log in to your Amazon Seller Central account. Once you're logged in, you'll see a dashboard with a number of options.

  2. Navigate to Account Info: From the dashboard, navigate to the "Settings" tab and click on "Account Info." This will take you to a page where you can edit your account information.

  3. Adjust Display Name Settings: Under the "Business Information" section, you'll see a field labeled "Display Name." This is where you can change your Amazon Seller Store Name. Simply enter the new name you'd like to use and click "Save."

It's important to note that it may take up to 24 hours for your new display name to appear on your seller profile.


That's it! By following these simple steps, you can easily change your Amazon Seller Store Name.


Considerations for New Store Name

When choosing a new store name for your Amazon seller account, there are several factors to consider. Here are some important things to keep in mind:


Relevance to Products and Niche

Your store name should reflect the products you sell and the niche you are in. This makes it easier for customers to find you and understand what you offer. For example, if you sell pet supplies, a store name like "Paws and Claws" would be more relevant and effective than something like "Sunny Days".


Uniqueness and Memorability

Your store name should be unique and memorable. This helps you stand out from the competition and makes it easier for customers to remember you. Avoid generic names that are easily forgettable. Instead, choose something that is catchy and easy to pronounce. For example, "Furry Friends Emporium" is more memorable than "Pet Supply Store".


Avoiding Restricted and Unusual Characters

Amazon has restrictions on what characters can be used in store names. Avoid using unusual characters like emojis, symbols, or special characters. Also, be aware of restricted words that cannot be used in store names. These include words related to drugs, firearms, and other sensitive topics.


Overall, choosing a store name requires careful consideration. By keeping these factors in mind, you can create a name that is relevant, memorable, and compliant with Amazon guidelines.


Utilizing Online Tools for Name Generation

When it comes to renaming your Amazon seller store, choosing the right name is crucial. Utilizing online tools for name generation can help you come up with the perfect name for your store. In this section, we'll explore two popular tools for generating business names and domain names.


Using Business Name Generators

Business name generators are online tools that generate names for your business based on the keywords you provide. These tools use advanced algorithms to generate unique business names that are relevant to your niche. Some popular business name generators include Wordoid, Netsubstance, and Shopify Brand Name Generator.


When using a business name generator, start by entering keywords related to your business or niche. The tool will then generate a list of potential business names that you can choose from. You can also customize the results by specifying the length of the name, the type of name, and other criteria.


Leveraging Domain Name Tools

Domain name tools are online tools that help you find available domain names for your business. When choosing a domain name, it's important to choose a name that is memorable, easy to spell, and relevant to your niche. Some popular domain name tools include GoDaddy, Namecheap, and Bluehost.


When using a domain name tool, start by entering keywords related to your business or niche. The tool will then generate a list of available domain names that you can choose from. You can also customize the results by specifying the domain extension, the length of the name, and other criteria.

By utilizing these online tools, you can come up with a unique and memorable name for your Amazon seller store. Remember to choose a name that is relevant to your niche, easy to spell, and easy to remember. With the right name, you can attract more customers and build a strong brand for your business.


Post Name Change Actions

After successfully changing your Amazon seller store name, there are a few post-name-change actions you need to take to ensure that your business continues to run smoothly. Here are some important steps to follow:


Updating Business Address and Tax ID Structure

After changing your store name, it's important to update your business address and tax ID structure. This ensures that all your business information is up to date and accurate. To update your business address, go to the "Settings" tab in your Amazon seller account and click on "Account Info". Here, you can update your business address.


To update your tax ID structure, you need to provide Amazon with the updated information. You can do this by going to the "Tax Information" tab in your Amazon seller account and updating the relevant fields.


Rebranding Storefront and Product Listings

Changing your store name also means that you need to rebrand your Amazon storefront and product listings. This includes updating your logo, product images, and product descriptions to reflect your new brand.


To update your Amazon storefront, go to the "Settings" tab in your seller account and click on "Storefront Settings". Here, you can update your logo and other branding elements.


To update your product listings, go to the "Manage Inventory" tab in your seller account and click on the product you want to update. Here, you can update the product title, description, and images.


Monitoring Sales and Business Reports

After changing your store name, it's important to keep an eye on your sales and business reports to ensure that everything is running smoothly. This includes monitoring your sales, profits, and expenses to make sure that your business is still profitable.


To monitor your sales and business reports, go to the "Reports" tab in your seller account and click on "Business Reports". Here, you can view your sales, profits, and expenses over time.

By following these post-name-change actions, you can ensure that your Amazon seller store continues to run smoothly after changing your store name.


Conclusion

Changing your Amazon seller store name is a simple process that can be completed in just a few steps. By following the instructions outlined in this article, you can easily change your store name and start building your brand on Amazon.


Remember, your store name is an important part of your overall brand identity, so choose a name that reflects your brand values and resonates with your target audience. Make sure to research your chosen name to ensure that it is not already in use by another seller or trademarked by another company.


Once you have changed your store name, be sure to update your marketing materials, including your product listings, business cards, and website. This will help to ensure that your brand is consistent across all channels and that your customers can easily find you online.


Overall, changing your Amazon seller store name is a quick and easy process that can help you to build a strong brand identity and stand out in a crowded marketplace. So, don't hesitate to make the change today and start building your brand on Amazon!


You might also want to uncover the top Amazon product categories and subcategories to help you figure out your way forward.


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Frequently Asked Questions

How can I update my Amazon seller store name?

To update your Amazon seller store name, you need to go to your Amazon seller account and navigate to the "Settings" section. From there, select "Account Info" and then click on "Your Seller Profile." On the next page, you can edit your store name and save the changes.


What are the requirements for changing my Amazon seller store name?

To change your Amazon seller store name, you need to meet the following requirements:

  • You must have an active Amazon seller account.

  • You must have completed the Amazon seller identity verification process.

  • Your new store name must comply with Amazon's guidelines and policies.

  • Your new store name must not infringe on any trademarks or copyrights.

Can I change my Amazon store name to a name that's already taken?

No, you cannot change your Amazon store name to a name that's already taken. Amazon requires unique store names to avoid confusion among customers.


How can I check if my desired Amazon store name is available?

To check if your desired Amazon store name is available, you can search for it on Amazon. If the name is already taken, you will need to choose a different name.


Will changing my Amazon store name affect my reviews or ratings?

No, changing your Amazon store name will not affect your reviews or ratings. However, it may take some time for your customers to recognize your new store name.


How do I change my Amazon store?

Moving your Amazon account to a different country or region transfers your digital content and enables purchases in local currency from the Kindle Store. You can revert to the original country anytime, given you maintain an active billing address there. Note, creating a new account instead of transferring means separate purchases and login details for each account. However, Amazon.co.jp or Amazon.cn accounts can't be transferred. To change your account's country, navigate to "Manage Your Content and Devices," select "Preferences," then "Change" under Country Settings. Input your address, update, and if eligible, follow the prompts. Reversing the transfer involves repeating these steps.


Does the name of your Amazon store matter?

Selecting the right name for your Amazon Seller account is vital for establishing a thriving business on this global marketplace. Opt for a name that's easily memorable, ensuring that customers can recall it effortlessly, regardless of whether they have made a purchase from you.


Can I change my Amazon display name?

Yes, you can change your Amazon display name, also known as your storefront name, seller display name, business display name, or Amazon display name. This is the name that shows up on your public-facing storefront and at the top of your Amazon store page. To make changes, simply go to Your Profile, and click on the "Edit your public profile" button. There, you can modify your public name or your image.

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