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  • Writer's pictureBrian Cummings

Amazon Repricing Tools and Amazon Repricing Strategy 2024

Updated: Apr 8

Choosing the right price for your Amazon products can be a tough and time consuming process.

It can also be the deciding factor in your sales. Price too high and your profit margins are great at the expense of sales. Too low and you might find you just did a lot of work to make no money at all.

We don't just run a prep center, we're also Amazon sellers ourselves. So we wrote this article to assist Amazon sellers - especially wholesale and arbitrage clients, maximize their profits and intelligently optimize and automate their pricing.

Repricing is not just about randomly changing costs. It's a tactical game that requires cautious consideration of factors such as shipping fees, item condition, and most significantly, winning the Buy Box.

Speaking of exposure on Amazon, have you ever looked into Amazon DSP? Understand automated advertising on Amazon while you're at it.

Or are you interested in upgrading your eCommerce fulfillment without breaking the bank? Check our pricing.

What is Amazon repricing and how does it work?

So, you might be wondering, what exactly is Amazon repricing and how does it work?

Well, Amazon repricing is the process of adjusting product prices based on the real time conditions and constantly shifting competitive landscape that is the Amazon marketplace.

If other sellers price high, you can snag some sales with a more competitive price. But you have to be wary of "race to the bottom" conditions. It's not just about the lowest price, but about finding the sweet spot between margin and volume.

Luckily, a lot of bright minds have been working on this problem and sellers have more tools than ever to solve their repricing woes. whether it's rule-based repricing, AI repricing, or repricing based on other factors, these tools have made it a lot easier to sell on Amazon.

Amazon Repricing tools even take into account factors like competitors' prices, winning the Buy Box, and even shipping and FBA charges. The software considers the merchant's offer price and competitors' prices to ensure that the price doesn't exceed what other merchants are offering. It also checks if the new price falls within the user-set minimum and maximum values so that you can always make a profit.

It's important to note though, it's very easy for these tools to drop the price down, but not easy for them to raise it back up!

Overall though, repricing software is an essential tool for successful selling on Amazon, helping sellers stay competitive and maximize their profits.

Benefits of a Repricer - Win the Buy Box 2024

Helps you win the Amazon Buy Box

To win the Amazon Buy Box and stay ahead of your competitors, a repricing tool helps you automatically adjust prices based on market trends and competitor prices. This ensures that your offers remain competitive and increases your chances of winning the Buy Box.

Automated Repricers Work 24 hours a day

I don't know about you, but I like to sleep, see my family, and occasionally even get away from the computer. That's why having your pricing automated is so important.

Save time and sell smarter with automated repricers that work tirelessly, day and night, to keep your prices competitive and maximize your profits.

With automated repricers, you can focus on other aspects of your business while knowing that your prices are being optimized for maximum profitability.

Maximize Profits and Sales Volume

Maximize your profits and sales volume by harnessing the power of automated repricers that work tirelessly to keep your prices competitive and your business thriving. With the right amazon repricing tools and a strategic amazon fba repricing strategy, you can optimize your pricing strategy to maximize your profits and sales volume.

Using advanced repricing software, you can continuously monitor your competitors' prices and adjust your prices accordingly. By staying competitive and offering the best prices, you can attract more customers and increase your sales volume.

Repricing software allows you to set minimum and maximum prices, ensuring that you never sell at a loss and maximizing your profit margins. By utilizing these powerful tools, you can take your Amazon business to new heights and achieve success in the highly competitive marketplace.

Avoid the Race to the Bottom

By avoiding the race to the bottom, you can maintain your pricing strategy and differentiate your products in the highly competitive marketplace. To stay ahead of your competitors, consider incorporating these key elements into your price management strategy:

Focus on value and quality: Instead of always aiming to be the cheapest seller, emphasize the unique value and quality of your products. Highlight features, benefits, and customer satisfaction to justify your pricing and attract buyers looking for more than just the lowest price.

Monitor and react to competition on Amazon: Keep a close eye on your competitors' pricing strategies. If you notice a trend of consistently low prices, consider adjusting your own prices strategically to maintain profitability while still offering competitive prices.

Also - did you know that there are AI tools for Amazon sellers that can help you automate a lot of tasks that would ordinarily take dozens of hours?

Repricing Strategies and Tips to move product and increase your Profit Margins

Don't Make Your Own Repricer - Get to know your Repricer better!

We've seen dozens of sellers fall into an expensive and time consuming trap. Instead of learning how to use their current repricer efficiently, they keep switching from repricer to repricer or even try to make their own custom tool. Usually they are caught unprepared by the expense and time required to code their own software or even end up ditching their custom solution for whatever the newest repricer is.

Know Your Numbers! Setting Accurate Minimum Prices

When it comes to repricing strategies, setting minimum prices is a crucial aspect that sellers need to consider. By using repricing software, sellers can ensure that their prices don't fall below a certain threshold, preventing them from selling items at a loss.

It's vital to have accurate minimum prices and price floors for each item you sell. Make sure to know your numbers and update your price floors when Amazon fees or price changes from suppliers change your costs.

To effectively set your minimum prices, here are three key considerations to keep in mind:

1. Cost-based approach: Calculate the minimum price by considering your cost of goods sold, fees, and other expenses related to selling on Amazon.

2. Competitor analysis: Monitor your competitors' prices and set your minimum prices based on this information. This allows you to stay competitive while still maintaining a profitable margin.

3. Account for shipping costs: Don't forget to include shipping costs when setting your minimum prices. This ensures that you're not selling products at a loss after factoring in all expenses.

By carefully considering these factors and utilizing repricing software, sellers can make informed decisions when setting their prices, ultimately maximizing their profits and competitiveness on Amazon.

Including shipping costs

I know we just said it above, but it bears repeating - Consider including the shipping costs in your pricing strategy to ensure that you don't sell products at a loss and maintain a competitive edge. By factoring in shipping costs, you can accurately calculate the total cost of your product and set a price that guarantees profitability.

This is especially important for sellers using Amazon FBA, as shipping fees can significantly impact your margins. Repricing software, such as the Amazon repricing tools available on Seller Central, can help automate this process and adjust your prices accordingly. These tools take into account the shipping costs of your competitors and ensure that your prices are competitive while still allowing for a reasonable profit.

By including shipping costs in your repricing strategy, you can optimize your pricing and increase your chances of winning the Buy Box.

Considering item condition

To ensure maximum profitability and competitiveness, factor in the item condition when setting prices using repricing software.

Don't compare your pricing on used goods to others new goods, or vice versa. Make sure your repricer settings are correct so that you are repricing against items in the same condition.

Repricing when you're the sole seller

When you're the only seller on a listing, you can set the price for maximum profit margin. But it can also be tricky to set your price without any competition to base yours off of.

Competing with Amazon

Imagine being able to go head-to-head with the retail giant itself and come out on top. Competing with Amazon may seem daunting, but with the right repricing strategy and tools, it's possible to carve out your own success when Amazon's on your listing.

Most Repricers have a pre made strategy for when Amazon's on your listing.

Check how much stock they have and if they're going to be there for awhile. If they are don't panic. Keep selling and play with the pricing to see if you can snatch the buy box away from them.

To effectively compete with Amazon, it's important to set minimum and maximum prices wisely, consider shipping and FBA charges, and think like an economist. By utilizing these repricing strategies, you can level the playing field with the giant.

Focus on Product Ranking

One bonus of repricing low enough to get more sales is to increase the organic rank of the listing. You can test offering larger discounts and cheaper pricing, before increasing the price and extracting your profit once the listing ranks higher in the SERPS.

Seasonality and Promotional Pricing

Get ready to boost your sales and profit margins by harnessing the power of seasonality and promotional pricing.

Seasonality refers to the fluctuations in demand for products based on the time of year or specific events. By understanding and capitalizing on these trends, you can adjust your pricing strategy to meet the increased demand during peak seasons and maximize your profits.

Promotional pricing is another effective strategy to attract customers and increase sales. By offering discounts or special deals for a limited time, you can create a sense of urgency and encourage customers to make a purchase.

Incorporating these strategies into your repricing strategy using Amazon FBA repricing tools can help you stay competitive and maximize your success on the platform.

Always Test and Iterate your Repricing Strategy

Testing and iterating your repricing strategy is crucial for staying competitive on Amazon and maximizing sales and profits.

For example, a seller could test different pricing strategies for a specific product and analyze the results to determine the most effective approach. By testing various pricing options, sellers can optimize their repricing method to find the sweet spot that attracts customers while still maximizing profit margins.

It is important to consider factors such as competitor prices, market trends, and the impact of pricing on winning the Buy Box. Testing different strategies allows sellers to gather data and make informed decisions about their pricing strategy.

By continually refining and iterating their repricing strategy, sellers can adapt to changes in the market and stay ahead of the competition.

Best Amazon Repricing Tools

Let's discuss some of the best Amazon repricing tools available in 2024.

Aura Repricer, BQool,, Seller Snap, and Feedvisor are some of the top options.

These tools offer advanced functionality, automated repricing strategies, and business intelligence to help sellers stay competitive and maximize sales and profits on Amazon.

With features like customization, fast repricing speeds, and integration with other e-commerce tools, these repricing tools are essential for sellers looking to optimize their pricing strategies and win the Buy Box.

We love Aura's easy to set up repricer. They claim you can start in just 10 minutes and they offer premade and custom strategies like Lowest Price and Featured Merchant.

The Dashboard is beautiful and easy to understand.

They integrate well with InventoryLab and InventorySource.

Best for sellers selling in North America. It only offers support for,, and

They are working on Fully Automated AI strategies, coming soon.

Aura's Pricing:

Aura's Monthly Pricing starts at $97 per month, with personal onboarding and help setting up. This works for up to 50,000 listings.

Free 14 Day Trial.

BQool is a repricer tool available in multiple countries, offering fast repricing speeds and advanced functionality to help sellers automate and optimize their pricing strategies on Amazon.

With BQool, sellers can efficiently adjust their prices based on competition and market trends. This tool allows sellers to set minimum and maximum prices, ensuring they don't sell items at a loss or exceed what their competitors are offering.

BQool also provides real-time competition analysis, allowing sellers to stay ahead of the game. With its fast repricing speeds, sellers can quickly respond to changes in the market and maintain a competitive edge.

By automating the repricing process, BQool helps sellers save time, increase sales, and improve their profit margins.

BQool boasts "full AI repricing" and has been considered a market leader for years. They work for a ton of marketplaces.

BQool also has many other features than just repricing, they try to be an All in One for sellers.

BQool's Pricing:

Bqool has plans starting at just $25 a month for up to 1000 listings. But there are a lot of conditions. If you want faster repricing or more advanced conditions, you'll need more advanced plans. helps you win the Buy Box on Walmart and Amazon.

We like the interactive strategy simulator on their website to make it easy to preview different strategies. also supports Europe, Australia, Middle East and more.'s Pricing:

Unlike the others, charges based on your revenue, with plans starting at $49 a month for sellers doing up to $5k and up to $249 for sellers doing $100k a month.

Available across 18 Amazon Marketplaces and developed with Game Theory in mind - Seller Snap comes highly rated from many Amazon sellers we know.

If you like customizing things or have a more technical background, they have an open API for you to plug into.

But, all it's great AI functionality and Game Theory repricing doesn't come cheap. Starting at $250 per month.

Feedvisor is great if you want to use one Software company for multiple aspects of your business. They have a great Amazon Advertising tool to automate a lot of your Amazon tasks, Amazon Listing optimization, but their repricing is excellent.

If you're selling on Shopify and Ebay in additional to Amazon or Walmart, we'd recommend taking a look at them. They also allow unlimited Stores, ASIN's and Users, which is great if you're a larger business.

Overall, Feedvisor is meant to appeal to Enterprise level sellers, and with that comes Enterprise level pricing. Pricing starts at $600 a month!


To ensure your success on Amazon in 2024, implementing a powerful repricing tool is essential for staying competitive and maximizing your sales and profits. Here are three reasons why using a repricing software is crucial for your Amazon business:

1. Stay ahead of the competition on Amazon: With the increasing number of sellers on the platform, it's important to have a repricing strategy in place to maintain a competitive edge. A repricing tool can automatically adjust your prices based on your competitors' prices, ensuring that you stay competitive in the marketplace.

2. Optimize your listing for maximum profitability: A repricing tool can help you identify the optimal price range for your products, taking into account factors such as shipping costs, fees, and profit margins. This will enable you to make a profit while still attracting customers with competitive prices.

3. Streamline your repricing strategy: Manually repricing your products can be time-consuming and prone to human errors. With a repricing software, you can automate the repricing process and set rules based on your business objectives. This will save you time and effort, allowing you to focus on other aspects of your Amazon business.

By utilizing a repricing tool, you can effectively navigate the competition on Amazon and implement a repricing strategy that helps you make a profit while staying competitive in the marketplace.

As for staying competitive - outrank your competitors in 2024 with these effective Amazon SEO strategies.

Frequently Asked Questions

Q: What is repricing software?

A: Repricing software is a tool used by Amazon sellers to automatically adjust the prices of their products on the Amazon marketplace based on certain factors such as competition, demand, and current market conditions.

Q: What are Amazon repricing strategies?

A: Amazon repricing strategies are methods and techniques used by sellers on Amazon to effectively and strategically adjust and optimize product prices in order to increase sales, win the Buy Box, and stay competitive in the marketplace.

Q: How can I automate my repricing process?

A: You can automate your repricing process by using automated repricing software which will monitor and adjust your product prices in real-time based on the criteria you set. This saves you time and effort compared to manually repricing each individual product.

Q: What is an Amazon repricer?

A: An Amazon repricer is a tool or software that automatically adjusts the prices of your products on the Amazon marketplace based on the current competition, market demands, and other factors. This helps you stay competitive and win the Buy Box.

Q: What is the best repricing method for Amazon sellers?

A: The best repricing method for Amazon sellers depends on various factors such as your business goals, competition, and product category. Some sellers find success with dynamic repricing, while others prefer rule-based repricing. It's important to test different methods and find the one that works best for your specific situation.

Q: How can I use repricing software effectively?

A: To use repricing software effectively, you should first set your repricing strategy based on your business objectives. Then, input the necessary data and criteria into the software and let it do its job. Monitor the performance and results regularly, and make adjustments if needed to improve your pricing strategy.

Q: How does repricing software help me win the Amazon Buy Box?

A: Repricing software helps you win the Amazon Buy Box by automatically adjusting your product prices to stay competitive with other sellers. When your prices are competitive, your chances of winning the Buy Box increase, which can significantly impact your sales and visibility on Amazon.

Q: What are the minimum and maximum prices in repricing strategies?

A: Minimum and maximum prices are the limits you set for your product prices in repricing strategies. The minimum price ensures that you don't sell your products below a certain threshold, while the maximum price sets an upper limit to prevent overpricing. These limits help you maintain a profitable and competitive pricing structure.

Q: What are the best repricing strategies for Amazon sellers in 2024?

A: The best repricing strategies for Amazon sellers in 2024 will depend on the ever-evolving marketplace dynamics. It's important to stay updated with the latest trends and best practices. Dynamic repricing, rule-based repricing, and using AI-powered repricing software are some strategies that sellers can consider.

Q: How can repricing software help non-FBA sellers?

A: Repricing software can help non-FBA (Fulfillment by Amazon) sellers by automating the repricing process, allowing them to compete with FBA sellers on pricing. By dynamically adjusting prices based on market conditions, non-FBA sellers can increase their chances of winning the Buy Box and attracting more customers.

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