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  • Writer's pictureBrian Cummings

Amazon Lightning Deals 2024 Guide

Updated: Feb 7

Is Amazon's Lightning Deals program something you've considered as a FBA seller, but aren't sure if it's worth the investment?

Here's an interesting fact: these flash sales can help sellers significantly increase their brand visibility and organic ranking. In addition to these benefits, Amazon's Lightning Deals program offers FBA sellers a unique opportunity to attract impulse buyers and clear excess inventory rapidly. By offering limited-time discounts on selected products, sellers create a sense of urgency and encourage buyers to make quick purchasing decisions, potentially leading to a surge in sales volume and enhanced customer engagement.

However, careful consideration of the costs, deal eligibility criteria, and potential impact on profit margins is essential before committing to this program. This article will provide you with insights on how to create, manage and evaluate the profitability of Amazon Lightning Deals.

Intrigued? Let’s dive in for more lightning facts!

Want to learn how to maximize more Amazon events and promotions? We have so many useful tips in our Amazon Prime Day article - read it here.

You can also explore the details of our prepping services to help you make an informed decision - get them here.

Understanding Amazon Lightning Deals

What are Amazon Lightning Deals?

Amazon Lightning Deals are flash sales. They give a lower price on an item for a short time. Only a set number of these items can be sold at this low cost. All items in the deal must be new, not used.

This helps sellers to sell more goods fast and lets shoppers find new products they might want to buy.

Pros and cons of Lightning Deals for FBA sellers

Lightning Deal Pros

Lightning Deal Cons

Lightning Deals can increase your sales volume and enhance your product's organic ranking on Amazon.

The value of your products will determine if a Lightning Deal is worth it. If your products have a lower value, the cost of participating in a Lightning Deal might outweigh the benefits.

Almost any new product can be put up for a Lightning Deal.

Your products need to be in new condition. Amazon does not accept used products for Lightning Deals.

Lightning Deals provide a great opportunity to clear out excess inventory by offering large discounts.

You need to reduce the price of your item to be eligible for a Lightning Deal. This could potentially eat into your profit margins.

These deals can create buzz around your brand, leading to increased brand awareness and conversion rates.

Managing inventory for a Lightning Deal can be challenging. You need to ensure that you have enough stock to meet the potential increase in demand.

Amazon Lightning Deals are flash sales, attracting customers who are looking for a good deal and can lead to impulsive buying.

Lightning Deals are short-term. The increased sales and visibility might not last once the deal ends.

How to Create an Amazon Lightning Deal

To create an Amazon Lightning Deal, follow these steps: set the deal duration, choose the product and quantity, select a discount percentage or fixed amount off, provide details about the deal and submit it for review.

Step-by-step process for creating a Lightning Deal

Creating a Lightning Deal on Amazon is a straightforward process. Here's how you can do it:

  1. Identify the product: Choose the product that you want to offer as a Lightning Deal. Make sure it meets the eligibility requirements mentioned earlier.

  2. Select the deal type: Decide whether you want to offer a percentage discount or a fixed amount off the regular price of the product.

  3. Determine the quantity and duration: Set the number of units available for the Lightning Deal and specify the start and end time for the deal, keeping in mind that it should be within a 24-hour window.

  4. Set up the promotion: Enter all the necessary details, including the discounted price, regular price, and any additional terms or conditions for customers.

  5. Submit for review: Once you've filled in all the required information, submit your Lightning Deal for review by Amazon.

  6. Monitor your deal: Keep an eye on your Lightning Deal's performance using tools like Jungle Scout Alerts or Amazon Seller Central. This will help you make any necessary adjustments to maximize its impact.

Tips for maximizing the benefits of Lightning Deals

To maximize the benefits of Lightning Deals, here are a few tips that can help you:

  • Offer a significant discount on your product to attract customers and increase purchase likelihood.

  • Choose optimal timing for your Lightning Deal, targeting high-traffic periods like Prime Day or Black Friday.

  • Promote your deal using Amazon's tools such as coupons or sponsored ads to enhance visibility and drive traffic.

  • Monitor inventory levels to ensure you have sufficient stock to meet Lightning Deal demand.

  • Analyze Lightning Deal data to gain insights into customer behavior and adjust marketing strategies accordingly.


Unlocking the full potential of Amazon's Lightning Deals program is like igniting a sales explosion for your products.

Imagine luring in customers with irresistible discounts, strategically timing your deals to hit high-traffic shopping frenzies, and watching your listing light up with increased visibility through savvy promotion. Keeping an eagle eye on inventory ensures you're always ready to meet the surge in demand. And don't miss the secret sauce: diving into the data post-deals to decode customer behavior and fine-tune your strategies.

Bottomline? Embrace the power of Lightning Deals, and let your brand shine brighter while enjoying remarkable sales spikes on the Amazon platform.

Love all the tips in this article? Then you'll love our blog on the Amazon Vine program for sellers. Read it here.

Need to save time and money on ecommerce prep? Contact us here.


1. Are Amazon Lightning Deals beneficial for FBA sellers?

Yes, Amazon Lightning Deals can be beneficial for FBA sellers as they provide increased visibility and the potential to attract more buyers.

FBA sellers can submit their products to be featured as Lightning Deals on Amazon's website. These deals offer a discounted price and limited-time availability, creating a sense of urgency among customers.

3. Can participating in Amazon Lightning Deals boost sales for FBA sellers?

Participating in Amazon Lightning Deals can potentially boost sales for FBA sellers by attracting more customers through the discounted prices and limited-time offers. However, results may vary depending on factors such as product demand and competition within the marketplace.

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