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  • Writer's pictureBrian Cummings

Amazon Influencer Program vs. Affiliate Program: Detailed Guide

Amazon sellers looking to amplify their sales should consider the perks of the Amazon Influencer Program and the Affiliate Program.

These platforms offer different advantages to promote products and increase sales. But how do they compare, and which is more suitable for your needs?

Our detailed guide explores the ins and outs of both programs, ensuring you make a well-informed decision.

Tap into the potential of influencer or affiliate marketing—read on for our complete guide to enhance your Amazon selling strategies.

Key Takeaways

  • The Amazon Influencer Program requires a good social media following, while the Affiliate Program needs a website or blog.

  • Influencers get their own Amazon page to showcase products; affiliates share special links and earn commissions on sales.

  • Both programs offer different commission rates based on product categories but have similar payment methods and thresholds.

  • Disclosure of the Amazon partnership is required for influencers and affiliates when promoting products.

  • Building long-term relationships with influencers or affiliates can lead to sustained growth in promotion quality.

The Difference Between Amazon Influencers and Affiliates

The Amazon Influencer Program and Affiliate Program differ in their requirements, application process, sharing and promoting methods, international traffic monetization, as well as payment and commission structure.

Understanding these distinctions can help you make an informed decision on which program to join. Here are their key differences.

Key Differences in Requirements and Application Process

Amazon sellers often consider joining either the Amazon Influencer Program or the Affiliate Program. Both programs offer different opportunities to promote products, but they have distinct requirements and application processes.

Influencer Program

  • An influencer needs a strong social media presence. Amazon looks at their number of followers and engagement on platforms like Instagram, YouTube, Twitter, or Facebook.

  • Influencers must apply through the Amazon Influencer Program page, where they will share their account for review.

  • Influencers get their own Amazon page to showcase recommended products. This feature is not offered to affiliates.

  • Aspiring influencers undergo a more subjective assessment based on content quality and audience interaction.

Affiliates Program

  • Affiliates can sign up for the Amazon Associates program with just a website or blog. Social media numbers are less important here.

  • For the Associates program, you fill out an online form on Amazon’s affiliate website to get started.

  • Affiliates have more freedom to promote items across different web formats, including blogs and emails.

Both programs may reject applications, but the reasons differ. An influencer might be turned down due to low engagement, while an affiliate might fail due to unsuitable content.

Also, influencers must meet certain performance thresholds to maintain influencer status. These aren't as strict for affiliates.

Pros and Cons of Amazon Affiliates vs. Amazon Influencer Program

Amazon Influencer Program


  • Enhanced Trust: As influencers typically have a dedicated following, recommendations can lead to higher conversion rates due to the trust factor.

  • Customizable Storefront: Influencers get their own Amazon page to showcase recommended products, allowing for a personalized shopping experience.

  • Multi-Platform Sharing: Influencers can share their product recommendations across various social media platforms, not just on their Amazon page.

  • Potential for Growth: Successful influencers often receive invitations to exclusive Amazon events and additional promotional opportunities.


  • Entry Requirements: Entry into the Amazon Influencer Program requires a substantial social media following, which can be a barrier for some.

  • Variable Earnings: Income depends on the influencer's ability to drive sales through their social channels, making earnings inconsistent.

  • Maintenance: Influencers must continually update their product selections and engage with their audience to maintain interest and income.

Amazon Affiliate Program


  • Open to Many: The Affiliate Program is more accessible as it has fewer entry barriers than the Influencer Program, allowing smaller content creators to participate.

  • Easy Link Creation: Affiliates can quickly generate links for any Amazon product to share on their website, blog, or social channels.

  • Passive Income Potential: After setting up affiliate links, content creators can earn passive income whenever purchases are made through their links.

  • Diverse Product Selection: Affiliates can promote a wide range of products, making it easier to find items that resonate with their audience.


  • Lower Trust Factor: Without a strong personal brand, affiliate marketing may result in lower conversion rates as audiences might be less engaged.

  • Complex Fee Structure: Understanding the commission structure can be complicated, and commission rates can vary widely depending on product categories.

  • Link Management: Affiliates must manage and update their links regularly, which can be time-consuming, especially if product listings change or go out of stock.

Differences in Sharing and Promoting Amazon Products

When it comes to sharing and promoting Amazon products, the affiliate program allows you to earn commissions by sharing special links through your website, blog, or social media channels.

You can choose from a wide range of products to promote based on your audience's interests and preferences. On the other hand, an Amazon influencer will create a curated storefront showcasing recommended products to their followers directly on Amazon.

The affiliate program provides flexibility in presenting and promoting products across various platforms, including websites and social media. Through customized links and banners, you can showcase products seamlessly within your content.

Meanwhile, influencers with the Amazon Influencer Program can leverage their following by directing them to their personalized page, where followers can easily discover and shop for recommended items.

Monetizing International Traffic

To monetize international traffic, consider utilizing specialized tracking links for different regions. This helps understand which geographic areas drive the most sales, allowing you to tailor your marketing approach accordingly.

With the Amazon Affiliate Program, you can generate unique international affiliate links for various Amazon storefronts, ensuring you earn commissions from global purchases made through those links.

You can effectively capitalize on international traffic and maximize your earnings by strategically promoting products relevant to diverse audiences and leveraging social media influencers with international reach.

Ensure that your promotional efforts cater to the interests and preferences of varied international audiences. Utilizing targeted advertising campaigns on social platforms popular in specific regions can significantly boost your visibility and engagement among potential customers across borders.

Payment and Commission Structure

Understanding how to monetize international traffic is crucial for maximizing earnings, but equally important is grasping the payment and commission structures of Amazon's Influencer and Affiliate programs.

The following table highlights the differences between the payment and commission structures of Amazon Influencer and Affiliate programs:


Amazon Influencer Program

Amazon Affiliate Program

Commission Rates

Vary based on product categories

Typically range from 1% to 10%, depending on product categories

Payment Methods

Direct deposit, Amazon gift card, or check

Direct deposit, Amazon gift card, or check

Payment Threshold

$10 for direct deposit, $100 for check plus $15 fee

$10 for direct deposit, $100 for check plus $15 fee

Bounty Events

Eligible for promotional bounties on select services

Eligible for promotional bounties on select services

Special Promotions

Access to exclusive promotions and discounts

Limited access compared to influencers

Note that commission rates are subject to change and should be regularly checked for updates. As Amazon sellers, staying informed about these payment structures will help you align your marketing strategies effectively.

Disclosure Requirements

When promoting Amazon products as an influencer or affiliate, you must disclose your relationship with the company. This means clearly stating that you may earn commissions from purchases made through your links.

Full transparency builds trust with your audience and complies with Federal Trade Commission (FTC) guidelines. Make sure to place this disclosure in a noticeable and understandable location on your website or social media posts.

For Amazon influencers, they must add “#AmazonInfluencer” in their bio or post captions to indicate their participation in the program. Meanwhile, affiliates should include “As an Amazon Associate, I earn from qualifying purchases” near their promoted product links.

Benefits of Joining Amazon Influencer Program and Affiliate Program

Increased Exposure

Enhance your brand visibility by tapping into the extensive reach of Amazon influencers. Their dedicated followers provide an opportunity for increased exposure and product awareness, boosting your online presence and potential sales.

Leveraging their established audience can help you gain traction in new markets and demographics, expanding your customer base.

You may also foster trust and authenticity through affiliate programs by collaborating with content creators who resonate with your target market.

By integrating your products into their authentic content, you can benefit from their engaged audiences, generating increased exposure and driving traffic to your Amazon listings.

Boosted Social Proof

When you collaborate with Amazon Influencers and Affiliates, their endorsement of your products creates social proof that boosts your brand's credibility. Their authentic promotion on various online platforms showcases real-life usage, driving trust and interest among potential buyers.

Leveraging this social proof can significantly impact consumer decision-making, increasing sales and brand visibility across different demographics.

As influencers and affiliates authentically engage with your products, their audience witnesses the positive experiences firsthand. By sharing genuine testimonials and reviews, these advocates validate the quality of your offerings, reinforcing public trust in your brand.

Targeted Marketing

Maximize your marketing efforts by leveraging Amazon Influencer and Affiliate programs for targeted marketing. Identify influencers or affiliates relevant to your products, ensuring they resonate with your target audience.

Craft compelling campaigns that speak directly to your potential customer's needs and preferences. Utilize tracking and analytics tools to monitor the performance of your campaigns, helping you tailor future marketing strategies for optimal results.

Build strong relationships with influencers or affiliates who align with your brand, offering them valuable incentives such as exclusive discounts and special promotions for their followers.

By harnessing the power of targeted marketing through these programs, you can reach specific consumer segments more effectively while gaining increased exposure and boosting social proof for your products.

Cost-Effective Advertising

Leverage the Amazon Influencer and Affiliate Programs for cost-effective advertising. Tap into a larger audience without significant upfront costs. Enjoy low-risk, high-reward marketing by working with influencers and affiliates.

Using the programs strategically can result in impressive returns on investment, maximizing your advertising budget. Drive sales, increase brand visibility, and boost revenue through targeted, affordable promotions with Amazon influencers and affiliates.

You may also want to read our guide to learn about Amazon DSP for automated advertising on Amazon.

Maximizing ROI With Amazon Influencers and Affiliates

Leverage tracking and analytics tools to measure performance, build long-term relationships with influencers/affiliates, and craft effective campaigns. Discover how to get the most out of Amazon's influencer and affiliate programs.

Setting Clear Goals

Set specific goals for your Amazon Influencer or Affiliate Program campaigns. Define the number of clicks, sales, or leads you aim to achieve. Consider your target audience and the products you want to promote.

Establish a Clear Timeline for Reaching These Goals

Analyze your previous performance and identify areas for improvement. Determine which products have performed well and where there's potential for growth. Use this information to set realistic yet challenging targets for future campaigns.

Utilizing Tracking and Analytics Tools

Maximize your ROI by utilizing tracking and analytics tools to measure the performance of your Amazon Influencer or Affiliate campaigns. Monitor click-through rates, conversion rates, and audience engagement to understand which strategies are driving results.

Use the data to refine your approach and focus on channels that deliver the best returns. Leverage Amazon’s reporting features like traffic insights and sales metrics to make informed decisions about your promotional efforts.

By analyzing the data from tracking and analytics tools, you can optimize your marketing strategies for better outcomes. Understand what resonates with your audience and tailor future campaigns accordingly.

This will help you improve the effectiveness of your promotions while maximizing revenue potential through Amazon's programs.

Building Long-Term Relationships

Focus on building lasting partnerships to maximize your impact with Amazon Influencers and Affiliates. Engage consistently with your chosen influencers to foster trust. Provide ongoing support and resources to help them succeed.

Regular communication will strengthen your relationship and lead to successful, enduring collaborations. By nurturing these connections, you can ensure a steady stream of high-quality promotions for your products, resulting in long-term benefits for your brand's visibility and sales.

Dedicate time to understanding the needs and preferences of each influencer or affiliate partner. Tailor your approach based on their unique style and audience demographic.

This personalized attention will demonstrate that you value the partnership while also enhancing the effectiveness of product promotion campaigns across various platforms, leading to sustained growth in engagement and conversions over time.

Crafting Effective Campaigns

Craft effective campaigns by identifying key goals for your Amazon Influencer or Affiliate program. Utilize tracking and analytics tools to measure the success of your campaigns, helping you make data-driven decisions.

Build long-term relationships with your influencers or affiliates to ensure consistent, high-quality promotion of your products.

Leverage special links and custom discount codes for promotions to track the performance of each campaign effectively. Engage with both influencers and affiliates transparently and collaboratively, ensuring that they understand the objectives of each campaign fully.


Understanding the differences between Amazon Influencers and Affiliates is crucial for maximizing your marketing strategies. By leveraging the unique requirements, payment structures, and promotional opportunities of each program, you can effectively boost exposure and drive sales.

Identifying relevant influencers/affiliates and crafting compelling campaigns will lead to long-term success in partnering with Amazon's programs.

Start optimizing your ROI by setting clear goals, utilizing tracking tools, and building strong relationships with both influencers and affiliates today.

Elevate your Amazon Influencer or Affiliate strategies and complement your Amazon FBA or e-commerce platform with our seamless fulfillment services.

FAQs on the Difference Between Amazon’s Influencer and Affiliate Program

1. Can you have both an Amazon affiliate and influencer?

Yes, you can be both an Amazon Affiliate and an Amazon Influencer, as both programs are aimed at different aspects of promotions and can complement each other.

2. What is better than an affiliate program?

The superiority of a program over affiliate marketing depends on your specific goals, audience, and content strategy. For some, creating their own products, offering consulting services, or joining high-ticket partnership programs may be more lucrative.

3. Can an influencer be an affiliate?

Yes, influencers can also be affiliates. In fact, many influencers use affiliate marketing as a way to monetize their content by promoting products or services to their audience.

4. How do I get approved for an Amazon affiliate?

To get approved for the Amazon Affiliate program, you need to apply on their website with a valid website, mobile app, or social media account, and ensure that your content is high-quality, original, and adheres to Amazon's program policies.

5. Can anyone be an Amazon influencer?

Not anyone can be an Amazon Influencer. To qualify, you need to have a substantial social media following and be able to demonstrate an influence over your audience, which Amazon evaluates on a case-by-case basis.

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