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  • Writer's pictureBrian Cummings

How to Get Seller Reviews on Walmart

Getting seller reviews on Walmart is vital for building trust and driving sales. Just like on Amazon, positive feedback on Walmart can make your products stand out in a crowded marketplace.

But earning those reviews can seem puzzling. Fear not, because this guide is here to unravel the mystery. We'll show you proven techniques to encourage happy customers to leave reviews, enhancing your reputation at Walmart.

Want to know the secrets to a five-star status? Look no further—read on for our complete guide to help you effortlessly gather those shining seller reviews on Walmart.

Key Takeaways

  • Focus on offering high-quality products and excellent customer service to encourage customers to leave positive reviews naturally.

  • Actively ask for reviews by using post-purchase communication, packaging inserts, social media, or email invites provided by Walmart Seller Central.

  • Deal with negative feedback quickly and professionally; use it to improve your services and show customers you care about their satisfaction.

  • Use clear, detailed product listings with high-quality images and videos to help customers make informed decisions, which can lead to more positive reviews.

What are Walmart Marketplace Reviews?

Walmart Marketplace reviews are essential for sellers as they can heavily influence customer purchasing decisions. Walmart looks for factors such as product quality, delivery time, and customer service in these reviews.

Importance of Reviews to Sellers

Attracts Customers

Getting seller reviews on Walmart Seller Central boosts your visibility. High ratings attract more customers, driving up your sales. Think of reviews as free advertising for your products; positive feedback encourages trust and influences buyers' decisions.

Manage your online reputation by focusing on customer satisfaction. Buyers often check the ratings before deciding to purchase, so a strong seller reputation can make or break a sale.

Improving your seller feedback also helps you stand out in a crowded marketplace.

Your ultimate goal is to increase product reviews on e-commerce platforms like Walmart Marketplace. This will directly impact customer purchasing decisions, leading to higher sales volumes and revenue growth for your business.

Impact on Customer Purchasing Decisions

Positive seller reviews on Walmart Marketplace can heavily influence customer purchasing decisions. When customers see high ratings and positive feedback, they are more likely to trust the product and make a purchase, especially if it aligns with their needs.

Ratings and reviews play a crucial role in building credibility and instilling confidence in potential buyers as they navigate through various options available on the platform.

Product reviews not only provide valuable insights into the quality of your products but also serve as social proof for potential buyers browsing Walmart Marketplace. Positive seller feedback helps in establishing trust between you as a seller and potential customers, ultimately impacting their purchasing decisions.

Are you also thinking about opening an Amazon store? Read our guide about the pros and cons of selling on Amazon and Waltermart.

Factors Walmart Looks for in Reviews

Walmart considers the authenticity of reviews as a vital factor. Genuine customer experiences hold significant weight in shaping purchasing decisions. They value detailed, specific feedback on product performance and quality, helping potential buyers make informed choices.

In addition, Walmart looks for balanced reviews that provide both positive and constructive criticism to offer a well-rounded perspective.

Another crucial aspect Walmart considers is the relevance of the review to the product being sold. Reviews that focus on particular features, benefits, or drawbacks help shoppers understand how a product fits their needs.

How to Get More Reviews on Walmart Marketplace

Prioritize product and service quality to encourage positive reviews, ask for feedback from satisfied customers, respond promptly and professionally to any negative reviews, and utilize the customer review email invites provided by Walmart Seller Central.

Prioritize Product and Service Quality

To boost your seller ratings on Walmart Seller Central, focus on providing high-quality products and exceptional customer service. Ensure that your products meet or exceed customer expectations.

Respond promptly to inquiries and concerns, delivering excellent service at every stage of the buying process. This attention to quality helps build trust with customers and encourages positive reviews, ultimately enhancing your seller reputation.

Maintain accurate and detailed product listings with high-quality images and videos to showcase your items effectively. By presenting clear information about your products, you help customers make informed purchasing decisions, leading to a higher likelihood of positive reviews.

Asking for Reviews

After prioritizing product and service quality, the next step is to actively ask for reviews. Here are some effective strategies:

  1. Include a clear call-to-action in your post-purchase communication, encouraging customers to leave a review.

  2. Utilize packaging inserts to request feedback and provide instructions on how to leave a review on Walmart Marketplace.

  3. Offer incentives such as discount codes or entry into a giveaway in exchange for leaving a review.

  4. Leverage social media platforms to engage with customers and ask for their reviews.

  5. Create an easy and accessible pathway for customers to leave feedback on your website or through email follow-ups.

Responding to Negative Reviews

When responding to negative reviews:

  1. Acknowledge the customer's concerns and apologize for any inconvenience caused, showing empathy and understanding.

  2. Provide a clear, concise, and professional response, addressing the specific issues raised and offering solutions or explanations where appropriate.

  3. Avoid being defensive or confrontational, maintain a positive tone, and focus on problem resolution.

  4. Use the opportunity to showcase your commitment to customer satisfaction and willingness to address feedback constructively.

  5. Invite the dissatisfied customer to reach out directly to discuss their concerns further and express your desire to rectify the situation.

To get more positive reviews, make sure to always have your best-selling items on stock. Read our guide on demand forecasting on inventory management to optimize your stocks.

Utilizing the Customer Review Email Invites

To further enhance your seller ratings, you can maximize the use of customer review email invites. By sending personalized invitations to customers who have made a purchase, you encourage them to share their feedback on the Walmart Marketplace.

This proactive approach can significantly increase the number of reviews for your products, contributing to an improved reputation and increased visibility on the platform. Ensure that these email invites are concise, clear, and include a direct call-to-action to prompt customers to leave their valuable feedback.

By leveraging customer review email invites effectively, you create opportunities for satisfied customers to advocate for your products while addressing any potential concerns from dissatisfied customers in a timely manner.


Securing positive seller reviews on Walmart Seller Central is a key driver for your business's success. Focus on delivering top-notch products and services to earn favorable reviews.

Don't forget to request feedback and handle any negative reviews with tact.

By ensuring your listings are accurate and visually appealing, you'll boost your reputation and increase sales. 

Ready to elevate your Walmart success? Explore our fulfillment solutions and achieve the excellence your customers expect.

FAQs on Getting Reviews on Walmart Seller Central

1. Where can I find Walmart reviews?

Walmart reviews can be found on the product detail page of any item on the Walmart website. Scroll down to the 'Customer Reviews' section to read what others have to say about their experience with the product.

2. How long does it take for reviews to show up on Walmart?

Reviews generally appear on the product page within 72 hours after submission, following an approval process to ensure they meet Walmart's guidelines.

3. Are there fake reviews on Walmart?

While Walmart has measures in place to verify reviewers and prevent fake reviews, no system is infallible. Customers are encouraged to use their judgment and look for patterns in the reviews that might suggest authenticity or lack thereof.

4. Can customers remove reviews?

Once a review is submitted and posted on Walmart, customers cannot directly remove it themselves. If you need a review removed, you'll need to contact Walmart's customer service for assistance. They'll take action if the review violates their guidelines or if there's a valid reason for its removal.

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