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  • Writer's pictureBrian Cummings

Amazon Vine Program For Sellers 2024: How To Get Amazon Reviews Within TOS.

Updated: Apr 8

Are you an Amazon seller seeking reliable, authentic reviews for your products? It can be a challenge to garner high-quality customer feedback, but the solution may lie within Amazon's Vine Program.

In this blog post, we explore the ins and outs of the Vine program, breaking down how it benefits sellers like you by offering up to 30 customer reviews per product page. Keep reading; understanding this powerful tool could give your sales a significant boost!

Key Takeaways

  • The Amazon Vine Program allows sellers to get up to 30 honest and unbiased customer reviews per product page, boosting sales by almost 30%.

  • Benefits for sellers include increased credibility, higher conversion rates, early product feedback, improved product visibility, and cost savings.

  • To enroll in the program as an Amazon FBA seller, you need to meet certain requirements and follow a simple enrollment process.

    • Alternatives for getting reviews include the Amazon Early Reviewer Program, automated review request tools like FeedbackFive and JumpSend, and the SellerApp review request tool.

Also, knowing your customers is half the battle. Check out our article on how to use Amazon brand analytics and arm yourself with valuable insights from your target market.

Or if you're ready to learn about our service options and what they cost - check here.

What is the Amazon Vine Program?

The Amazon Vine Program is a customer review program that allows sellers to get honest and unbiased opinions on their products from trusted reviewers.

How it works

To start with the Amazon Vine Program, you must be a seller on Amazon. Selected sellers get invited to join. After joining, you send your product for free to top reviewers chosen by Amazon.

These reviewers are known as Vine Voices. They use and test your product then write honest reviews which show up on your product page. With this program, you can get up to 30 high-quality reviews per each product page.

This boosts sales for many products by almost 30%.

Benefits for sellers

The Amazon Vine program offers several benefits for sellers:

  • Increased credibility: By participating in the Amazon Vine program, sellers can showcase their products to a group of trusted reviewers. This helps build credibility and trust among potential customers.

  • Higher conversion rates: Reviews from the Vine program have been shown to boost sales by up to 30%. Positive reviews can persuade customers to make a purchase, leading to higher conversion rates for sellers.

  • Early product feedback: The Vine program allows sellers to gather early feedback on their newly launched products. This valuable insight can help improve product quality and address any issues before they reach a wider audience.

  • Improved product visibility: When customers search for products, those with more reviews tend to appear higher in search results. By obtaining reviews through the Vine program, sellers can increase their product's visibility and reach a larger audience.

  • Cost savings: While there used to be enrollment fees for the Amazon Vine program, it is currently free for sellers to participate. This means sellers can get access to high-quality customer reviews without incurring any additional costs.

A Word of Caution

Before you use Amazon Vine, we recommend having 5-10 positive reviews on your listing. Vine reviewers can be critical of your product, and if you get a negative review from a vine reviewer without a large amount of positive reviews to counter it, you can be in a tough spot on the product and your conversion rates will tank.

Enrollment process

To enroll in the Amazon Vine program as an Amazon FBA seller, follow these steps:

  1. Sign in to your Amazon Seller Central account.

  2. Navigate to the "Advertising" tab and click on "Amazon Vine Program."

  3. Review the program details and requirements to ensure that you meet all the criteria.

  4. If you qualify, click on the "Enroll" button.

  5. Select the ASINs (Amazon Standard Identification Numbers) of the products you want to include in the program.

  6. Confirm your enrollment and agree to comply with the program's terms and conditions.

  7. Wait for approval from Amazon. Once approved, your enrolled products will be eligible for customer reviews through the Vine program.

  8. Provide free units of your enrolled products to Amazon for distribution to selected top reviewers.

  9. Monitor customer reviews and engage with reviewers when necessary to address any issues or gather feedback.

  10. Continue providing high - quality products and excellent customer service to maintain positive reviews and improve your sales performance.


The Amazon Vine program used to charge sellers a fee of $2,500 per enrolled ASIN. However, currently, the Amazon Vine program costs around $200 per PARENT ASIN for sellers to enroll in. If you have a lot of child variations, they are covered with the parent parent.

So, if you're an Amazon FBA seller looking for a way to receive high-quality customer reviews for your products without having to pay extra fees, enrolling in the Amazon Vine program could be a great option for you.

Program requirements

To enroll in the Amazon Vine program as an Amazon FBA seller, you need to meet certain requirements. Here's what you need to know:

  • The program is available only to sellers who are registered on Amazon Seller Central and have a Professional Selling plan.

  • You must be eligible to sell in the category of the product you want to enroll in the Vine program.

  • Sellers need to maintain a positive feedback rating and a low order defect rate.

  • You should also have inventory available for immediate shipment as Vine reviewers expect prompt delivery.

By the way, if you're enjoying this article, check out our guide on how to prepare for Amazon Prime Day and Holidays. Understanding your customer can help increase sales!

Alternatives to Amazon Vine for getting reviews

Some alternatives to the Amazon Vine program for getting reviews within TOS include the Amazon Request a Review button automation, buyer-seller messaging, and getting creative.

Amazon Early Reviewer Program

The Amazon Early Reviewer Program was another option for sellers to obtain reviews for their products. This program allowed sellers to invite customers who have purchased their product to leave a review in exchange for a small reward, usually a gift card.

The cost of participating in the program was $60 per SKU, and it can be an effective way to generate initial reviews for newly launched products. However, it's was discontinued.

Automated review request tools

Automated review request tools can be a helpful alternative for getting reviews on Amazon. They make it easier for sellers to send review requests to their customers. These tools automate the process by sending personalized emails or messages to customers after they have made a purchase. By using these tools, sellers can save time and effort in manually requesting reviews.

  1. FeedbackFive: This tool allows sellers to create customized email campaigns to request reviews from their customers. It also provides real-time feedback and analytics on review performance.

  2. Feedback Genius: With this tool, sellers can automate their review request process by sending timed and targeted emails to buyers. It also offers advanced features like A/B testing and campaign analytics.

  3. JumpSend: Formerly known as Review Kick, JumpSend helps sellers increase their product visibility and generate more reviews by offering discounts on their products. It also includes an automated email follow-up system.

  4. Helium 10: This comprehensive suite of Amazon optimization tools includes an automated email follow-up feature called Follow-Up, which allows sellers to send personalized messages to customers and request reviews.

SellerApp review request tool

You can also consider using an automated review request tool, like the SellerApp review request tool. This tool helps you easily send out review requests to customers who have purchased your products on Amazon.

It automates the process and allows you to reach a larger number of customers, increasing your chances of getting more reviews. With the SellerApp review request tool, you can personalize your message and include specific instructions on how to leave a review.

This tool is especially useful for sellers who are looking to gather more reviews quickly and efficiently.

How to become an Amazon Vine reviewer

To become an Amazon Vine reviewer, you need to receive an invitation from the program, which is typically extended to top reviewers on Amazon who have consistently provided helpful and insightful feedback on various products.


To become an Amazon Vine reviewer, you need to receive an invitation from Amazon. These invitations are sent to reviewers who have a history of leaving helpful and insightful reviews.

Unfortunately, there is no specific way to request or apply for an invitation - it's all based on Amazon's selection process. So if you're interested in becoming an Amazon Vine reviewer, keep writing high-quality reviews and engage with the community, as this could increase your chances of receiving an invitation in the future.


In conclusion, the Amazon Vine program is a great opportunity for sellers to get high-quality customer reviews for their products. It helps boost sales and build trust with potential customers.

With the enrollment fees waived, it's even easier for sellers to participate in this invitation-only program and gather authentic reviews for their newly launched products.

Did you enjoy that article? You might also like our Amazon Lightning Deals 2024 Guide.

You can also contact us today and experience the future of ecommerce prep.


Is Amazon Vine program still available?

Yes, the Amazon Vine program remains active. This initiative is tailored for sellers seeking early reviews of their products from a select group of Amazon Vine reviewers who have been pre-approved.

What is the Amazon Vine program for sellers?

The Amazon Vine program is a product review initiative where participating vendors offer free products in exchange for reviews from handpicked, trusted reviewers.

How do I get invited to Vine on Amazon?

Individuals who frequently contribute insightful reviews are the ones most often considered for invitations. These "Voices" are regular shoppers and do not receive payment for their participation in the program. To maintain their status in the program, they are required to provide honest and unbiased reviews. Continued reviewing could lead to an invitation from the program administrators.

How can I enroll in the Amazon Vine program?

Amazon Vine is an invitation-only service where selected vendors selling on the Amazon marketplace receive invites to participate and enjoy its benefits.

Is there a fee to join the Amazon Vine Program?

Yes, there are fees associated with joining the vine program – also note that new fees and enrollment requirements apply when you get invited to Amazon Vine update.

How much does Amazon Vine pay?

The Amazon Vine program compensates reviewers with free products instead of monetary payment. In return, these reviewers provide impartial reviews. This program aids sellers in enhancing their product rankings and, as a result, boosting their sales.

How many reviews do you get from Amazon Vine?

Participate in the Amazon Vine program to receive up to 30 top-tier customer reviews for each product page. It has been demonstrated that Vine reviews can increase sales by as much as 30%.

Can pre-release products be part of this review process?

Yes, pre-release items can become part of this insightful product testing process which helps in garnering early seller feedback.

Do customers need an Amazon Prime membership to access these reviewed products?

No, prime members as well as regular shoppers alike can read these reviews helping them make informed purchases on their desired products.

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